trendwatching.com is an independent and opinionated trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. For the latest and greatest, we rely on our network of 8,000+ spotters in more than 70 countries worldwide.

Most of our findings are aggregated in a free, monthly Trend Briefing, which is sent to 160,000+ business professionals in more than 120 countries. To read the latest edition of the Trend Briefing, please go to www.trendwatching.com/briefing/.

Our trend findings help marketers, CEOs, researchers, and anyone else interested in the future of business and consumerism, to dream up new goods, services and experiences for (or even better, with) their customers.

For our other services, check out our speaking engagements page and our new 2008 Trend Report.

To find out what others are writing about us and our trends, please see our 'In the Media' page.

Established in 2002, trendwatching.com BV is headquartered in Amsterdam, The Netherlands. Trendwatching.com's sister-site is Springwise New Business Ideas BV.

People

• trendwatching.com founder Reinier Evers (37), a citizen of The Netherlands, is an accomplished trend watcher, entrepreneur, and presenter. He holds a Master's degree in Economics from the University of Amsterdam, and has been fascinated with the online business revolution ever since being introduced to the nascent web in 1994. Reinier can be emailed at reinier@trendwatching.com. (Extended biography »)
• Liesbeth den Toom (32) coordinates trendwatching.com's speaking engagements and is Springwise's senior editor. Previously, Liesbeth worked for professional law and consulting firms in the Netherlands, and headed up Urbanbite.nl.
• Raymond Kollau (37), market and trend analyst at trendwatching.com, has extensive experience in analyzing markets and consumer behavior, having worked as an internet strategist at AGENCY.COM, and as a market analyst with PricewaterhouseCoopers management consultants.
• Michell Zappa (25) is trendwatching.com's webmaster, and coordinates our Springspotter Network. Previously, Michell worked as a branded content developer and consumer trend spotter for Young & Rubicam São Paulo. He also designed the current trendwatching.com website.
• Kelly Atkinson (34) coordinates trendwatching.com's 2008 Trend Report. Kelly worked as a production manager for film and television and as a media analyst for companies in Australia, New Zealand and the UK before starting her own writing and editing business in Amsterdam.
• Amber Wilkin (30) coordinates client services and performs market research for trendwatching.com. Amber recently completed her MBA from the Vrije Universiteit in Amsterdam, as well as her Political Science degree from the same university. She previously worked as a contract manager in the US for local government.
  
• Ben Carmona (37), former IT expert at British Airways, CTO of Urbanbite.com and head of technology Lastminute.com Eat-In, is now Head of Tech and Development for Springwise and trendwatching.com.
• 8,000+ Springspotters
  More than 8,000 people in over 70 nations worldwide have joined trendwatching.com's Springspotter Network, notifying us via email whenever they spot something of interest: new trends, new business ideas, new advertising campaigns. More info at www.springspotters.com.
• Last but not least, trendwatching.com also greatly benefits from the advice and contributions from Aliefka Bijlsma (independent writer), Andy Hobsbawm (Founder of Online Magic/AGENCY.COM Europe), Zsolt Kohalmi (Board Member trendwatching.com), and Bas Verhart (Head of Media Republic, former Director of Lost Boys, Board Member trendwatching.com).

Want to know even more?

For more information about trendwatching.com, please refer to our FAQ page, or send an email to info@trendwatching.com. More contact details can be found on our Contact page.