trendwatching.com is an independent and opinionated trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. For the latest and greatest, we rely on our network of hundreds of spotters in more than 120 countries worldwide.

Our trend findings help marketers, CEOs, researchers, and anyone else interested in the future of business and consumerism, to dream up new goods, services and experiences for (or even better, with) their customers.

Many of these findings are aggregated in a free monthly Trend Briefing, which is sent in 9 languages (English, Chinese, Korean, Dutch, German, French, Spanish, Turkish and Portuguese) to 160,000+ business professionals in more than 180 countries.

Our paid services include our Premium Service (including our full 2012 Trend Report and access to an exclusive Trend Database) and speaking engagements.

To find out what others are writing about us and our trends, please see our trends in the media section.

Established in 2002, trendwatching.com coordinates a worldwide network of analysts and spotters from its London office. trendwatching.com BV is incorporated in the Netherlands. Its sister-site is Springwise New Business Ideas.

People

• Reinier Evers, trendwatching.com's Founder, is an accomplished trend watcher and entrepreneur. He holds a Master's degree in Economics from the University of Amsterdam. He can be emailed at reinier@trendwatching.com. (Extended biography »)
• Henry Mason, Head of Research & Analysis and Managing Partner, is available for comment and speaking engagements. Henry has been quoted in numerous business publications, including The Guardian, The New York Times, the Financial Times, El Pais and The Economist, has spoken at business conferences in Stockholm, Montreal, Paris, London, Mumbai, Amsterdam, and Brussels, and has appeared on television networks such as Al Jazeera and Globo News. He can be emailed at henry@trendwatching.com. (Extended biography »)
• Tim Pitts is trendwatching.com's Head of Content and Managing Partner. After graduating with a degree in French & Politics, Tim worked as an account manager at some of the UK's leading advertising agencies.
• Andrea Thorn is trendwatching.com’s Head of Client Services. Andrea has worked as a communications planner and in client service roles in the UK & Asia-Pacific. She can be emailed at andrea@trendwatching.com
• Michell Zappa is trendwatching.com's Lead Designer. Previously, Michell worked as a branded content developer and consumer trends spotter for Young & Rubicam São Paulo.
• Cath Carver is trendwatching.com’s Senior Project Manager and coordinates all Trend Briefing related work, including translations. She has worked in fashion, marketing and online communications for British and Italian brands and the Centre for Sustainable Fashion at London College of Fashion.  
• Karin Lui is a Trend Analyst at trendwatching.com  She holds an MBA from Saïd Business School, University of Oxford and an undergraduate degree in Public Policy Studies and Political Science from The University of Chicago. Karin has lived in Asia, America and Europe and previously worked in international development at The Clinton Health Access Initiative in China.
• Lola Pedro is a Trend Researcher at trendwatching.com. Following her interests in digital media, Lola started her career in New York and then lived in Japan for over 3 years before returning to the UK. She holds an BSc in Multimedia Technology and Management Systems and a MSc in Technology Entrepreneurship from University College London.
• Maxwell Luthy is a Writer/Researcher for trendwatching.com Premium, and coordinates the company's Happy Spotting network. After graduating from Bristol with a degree in Economics and History, he started his marketing career in a London advertising agency. He has also worked as a proofreader/jury wrangler for Cannes Lions, and as a freelance social media consultant.
• Sofie Hunt is trendwatching.com’s Client Services Coordinator. Sofie has worked in new business and client support roles within the science & finance industries.
• Gozi Halima Nwachukwu, currently interning with trendwatching.com, holds an MBA from European Business School, Regents College and an undergraduate degree in Politics from University of Essex. Gozi has lived in Nigeria, America and Europe and has previously worked in consultancy, as an account manager in a digital marketing agency and started and ran her own bakery in Nigeria.
• Alice Revel is a freelance Writer/ Researcher for trendwatching.com Premium. Since graduating from UCL with a degree in French and Italian, she has worked in writing and trend research, as well as setting up an online magazine.
• Raymond Kollau, freelance Market and Trend analyst, has extensive experience in analyzing markets and consumer behavior, having worked as an internet strategist at agency.com, and as a market analyst with PricewaterhouseCoopers management consultants.
• Chris Turner is Managing Director of Springwise New Business Ideas, trendwatching.com's sister-site.
  
• 700+ 'Happy Spotters' in 120+ countries
  Hundreds of trend savvy professionals participate in trendwatching.com's Happy Spotting Network, notifying us via email whenever they spot something of interest: new consumer trends, insights, examples. More info at www.happyspotting.com.
  
• The following translators work with us to publish our free Trend Briefings in 9 languages:

  Arjan Veering, our Dutch translator, at Botak Tekst, based in Amsterdam, The Netherlands.
  Filiz Öztürk, our Turkish translator, based in Istanbul, Turkey.
  Jewel Keung, our Chinese translator, based in Shanghai, China.
  Jihyun Ryou, our Korean translator, based in Amsterdam, The Netherlands.
  Luciana Stein, our Portuguese translator, based in São Paulo, Brazil.
  Paula Rodríguez Santos, our Spanish translator, based in Barcelona, Spain.
  Valerie Gast, our German translator, based in Flensburg, Germany.
  Joris Peucheret, our French translator, based in London, United Kingdom.

• Last but not least, trendwatching.com also greatly benefits from the advice and contributions from Andy Hobsbawm (Founder of agency.com Europe), Zsolt Kohalmi (MeyerBergman, London), Bas Verhart (Media Republic, Amsterdam) and Jody Turner (Culture of Future, Los Angeles).