trendwatching.com is an independent and opinionated trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. For the latest and greatest, we rely on our network of hundreds of spotters in more than 120 countries worldwide.
Our trend findings help marketers, CEOs, researchers, and anyone else interested in the future of business and consumerism, to dream up new goods, services and experiences for (or even better, with) their customers.
Many of these findings are aggregated in a free monthly Trend Briefing, which is sent to 160,000+ business professionals in more than 180 countries.
Our paid services include our Premium Service (including our full 2010 Trend Report and 12 months of access to an exclusive Trend Database) and speaking engagements.
To find out what others are writing about us and our trends, please see our trends in the media section.
Established in 2002, trendwatching.com coordinates a worldwide network of analysts and spotters from its London and Amsterdam offices (trendwatching.com BV is incorporated in The Netherlands.). trendwatching.com's sister-site is Springwise New Business Ideas.
- Reinier Evers, founder of trendwatching.com, is an accomplished trend watcher, entrepreneur, and presenter. He holds a Master's degree in Economics from the University of Amsterdam. He can be emailed at reinier@trendwatching.com. (Extended biography »)
- Chris Turner, head of research & analysis, has been closely tracking consumer trends for a number of years now, and has contributed to a range of trend publications. He graduated from the London School of Economics with a BA in History.
- Janna Harper is trendwatching.com’s Premium Service Coordinator. Janna has worked in customer service focused roles in New Zealand, the UK and Europe. She can be emailed at janna@trendwatching.com.
- Michell Zappa is trendwatching.com's lead designer and webmaster. Previously, Michell worked as a branded content developer and consumer trend spotter for Young & Rubicam São Paulo.
- Collyn Ahart, trend analyst, has done strategic planning for Poke, Saatchi Industry and Lewis Moberly, and has written for Wallpaper* and Tank on lifestyle and design. Collyn holds a BA (Hons) in Cultural Studies from McGill University and an MA (Dist) from Central Saint Martins College of Art & Design.
- Liesbeth den Toom is managing director of Springwise New Business Ideas, trendwatching.com's sister-site. Previously, Liesbeth headed up Urbanbite.nl.
- Mark De Luca, an Australian-born, London-based trend analyst, was formally a strategist at M&C Saatchi in Sydney.
- Pedro Rocha, trend analyst, graduated in Economics (FEP, Porto, Portugal) and is a Master in marketing and brand management (ISCTE, Lisbon, Portugal). His previous jobs included planning and marketing consulting.
- Raymond Kollau, market and trend analyst, has extensive experience in analyzing markets and consumer behavior, having worked as an internet strategist at AGENCY.COM, and as a market analyst with PricewaterhouseCoopers management consultants.
- 500+ 'Happy Spotters' in 120+ countries
Hundreds of trend savvy professionals participate in trendwatching.com's Happy Spotting Network, notifying us via email whenever they spot something of interest: new consumer trends, insights, examples. More info at www.happyspotting.com.
- Last but not least, trendwatching.com also greatly benefits from the advice and contributions from Andy Hobsbawm (Founder of AGENCY.COM Europe), Zsolt Kohalmi (MeyerBergman, London), Bas Verhart (Media Republic, Amsterdam) and Jody Turner (Culture of Future, Los Angeles).
