August 5, 2008 — “Listed by the Trendwatching.com website among the big trends expected to make great inroads this year, experts point to products such as Tasmanian Rain bottled water, released in the US in January by a New York-based company. It is selling for $US25 ($A26.10) a bottle, or you can pay $US63 for a case of 12 bottles if you buy it online....” Read more »
July 30, 2008 — ““Good coffee is now a luxury must-have for many, but with fears of a recession, consumers cut down on the ‘easy’ stuff, which often includes relatively expensive indulgences,” says Reinier Evers, the founder of Trendwatching.com....” Read more »
July 8, 2008 — “Off the back of this Stealth Wealth movement, global trend trackers trendwatching.com say "caring'' - or demonstrative displays of it - is the new status symbol....” Read more »
June 24, 2008 — “Independent consumer trends firm Trendwatching calls this “Female Fever.” The firm first commented on this in August 2007 in a report that pointed to several instances where companies had started targeting women with specialized offerings....” Read more »
June 12, 2008 — “Reinier Evers is the founder of trendwatching .com, an online trend firm. The site recently posted a report about "transumerism," the purchase of rented or transferable goods from companies like Baby Plays....” Read more »
June 11, 2008 — “In its recent report, Eco-iconic, Trendwatching finds that the branding of eco-goods and services is about to enter a new phase: Eco-iconic brands are increasingly helping owners/users attract peer recognition globally....” Read more »
June 3, 2008 — “Online trends company Trendwatching.com takes a different approach, offering information free on its website. It makes money from a single annual trend report and trend-briefing seminars conducted everywhere from Stockholm to Melbourne....” Read more »
May 29, 2008 — “Crowd Clout is the online grouping of people working together to achieve a common goal, whether it's managing a football club, supporting an emerging band or buying an Eco-clothing store....” Read more »
May 19, 2008 — ““Tryvertising". Trendwatching.com defines it as “it is a new breed of product placement in the real world, integrating your goods and services into daily life in a relevant way, so that consumers can make up their minds based on their experience, not (only) your messages.”...” Read more »
May 14, 2008 — “Instead of handing out free samples to consumers, who may or may not buy into the brand at a later stage, the advertiser is now using try-vertising to target consumers who are already sold on the brand and express an inclination to buy it, but need what Anand Halve, co-founder, Chlorophyll Brand and Communications Consultancy Pvt. Ltd, calls the “final reassurance pack”....” Read more »
May 5, 2008 — “According to Trendwatching.com, an independent consumer trends firm, this phenomenon nothing new, but the point is that everything and anything, from baby products to jeans, is presented with ``premiumized'' features and packages....” Read more »
April 29, 2008 — “Trendwatching, a Dutch consumer trends researcher, rates multiculturalism as one of four trends that will lead the future consumer market. Examples of multicultural trends include growing tastes for various "ethnic" foods of places like Indonesia, India, Thailand, Vietnam, Pakistan, and Morocco, and the use of traditional patterns and designs from Tibet and Africa by famous fashion brands such as Louis Vuitton in their own creations....” Read more »
April 26, 2008 — “"There's too much money out there, and everything is now available to everyone,'' says Reinier Evers of consumer marketing site trendwatching.com....” Read more »
April 25, 2008 — “"Upgraded food seems to be happening all over the world, whether it's diamond rings served in cocktails, or $1,000 sushi rolls," says Reinier Evers, the founder of Trendwatching.com....” Read more »
April 13, 2008 — “Independent trend firm, Trendwatching.com dubs this phenomenon as ``free love.'' As competition grows fierce, companies are scrambling to find ways to attract consumers and hold their attention. Freebies, giveaways and samples are soon expected to become an essential part of doing business....” Read more »
April 9, 2008 — “Parce que dans le dernier rapport de Trendwatching. com, grand observatoire des nouvelles vagues dans les domaines du marketing et de la consommation, les cybermamies helvétiques sont citées en exemple d’une tendance émergente....” Read more »
April 7, 2008 — “Amsterdam, The Netherlands-based firm Trendwatching.com did in its "Female Fever" post last August, how marketers are increasingly catering to women who dabble in more manly togs, tools and toys lately....” Read more »
April 6, 2008 — “Traveling can be so time-consuming, not to mention such a hassle, that many have opted to re-create experiences from the outside world inside — at home, as trendwatching.com, an Amsterdam-based marketing firm, explains it....” Read more »
April 1, 2008 — “Furthermore, this is the generation who will demand products and services that do not yet exist and give the first real meaning to the term "mass customisation"....” Read more »
March 31, 2008 — “The word appears in a more highbrow context on trendwatching.com, a website that overflows with examples of aesthetic ameliorations. The "Upgrade Anything" section includes plans for redesigned McDonald's restaurants, strollers with leather seats and custom paint jobs and Samsung washing machines with botanical decals....” Read more »
March 27, 2008 — “Trend forecasting website Trendwatching.com believes 2008 is the year of 'premiumisation'....” Read more »
March 17, 2008 — “Reinier Evers, founder of trendwatching.com, an Amsterdam-based firm that tracks consumer trends, insights and ideas worldwide, calls it "Free Love." Unlike the stuff of the same name popularized in the 1960s, this free love isn't personal. It's commercial - a term used to describe the growing amount of free, valuable stuff that's available to consumers both online and offline....” Read more »
March 1, 2008 — “Yet there it is -- premiumization -- not anywhere in the Oxford English Dictionary, but listed by Trendwatching.com as second among the eight leading trends expected to make great inroads in 2008. ...” Read more »
February 28, 2008 — “I recently came across two examples of what Trendwatching.com describes as 'brand butlers': ad initiatives that turn their back on traditional push communications and instead curry favour with consumers by focusing on making their lives more convenient....” Read more »
February 24, 2008 — “trendwatching.com suggests that the expectation economy stands out from earlier economies from five to 10 years ago in that word of mouth now travels the world in a flash, making information flow and product launches instantly global....” Read more »
February 23, 2008 — “"There's too much money out there and everything is now available to everyone,'' says Reinier Evers, of the consumer marketing site trendwatching.com. ...” Read more »
February 22, 2008 — “This emerging trend was discovered in 2003 by trendwatching.com. According to material provided by Terry S.A., the consumer trends firm coined the term Pop-up Retail to describe these temporary stores that have "a tendency to pop up unannounced, quickly draw the crowds, and then disappear or morph into something else."...” Read more »
February 7, 2008 — “The trend is called "massclusivity", or exclusivity for the masses, a term coined by the online blog Trendwatching.com, to describe the latest way to tap into "modern man's immense need for respect and privilege ..."...” Read more »
February 3, 2008 — “Nicht Luxus, sondern Exklusivität ist selten geworden. Deshalb versuchen immer mehr Marken, ihre Produkte mit limitierten Editionen künstlich zu verknappen....” Read more »
February 3, 2008 — “Trendwatching.com coined the term "gravanity" (a combination of graffiti and vanity) to describe this desire for ordinary people to leave behind something -- preferably in public -- for when they're gone. ...” Read more »
February 1, 2008 — “Despite the fragile economy, there will always be consumers who want to impress their peers and are prepared to spend in doing so. International consumer trends firm Trendwatching.com tips ‘status’ as a major trend for 2008. ...” Read more »
February 1, 2008 — “De trends van 2008 zijn volgens trendwatcher Reinier Evers (37) terug te brengen tot vijf eeuwige drijfveren: materie en status, macht en autonomie, normen en waarden, schitteren met je specialisme, gezelligheid en vriendschap....” Read more »
January 31, 2008 — “Maturialism is the idea – coined by the Zeitgeist-watchers at trendwatching.com in Amsterdam – to describe this determination by baby-boomers to treat themselves to high-end goods, services and experiences simply because they can afford them....” Read more »
January 23, 2008 — “Bei den Kollegen von trendwatching.com heißt die Zielgruppe solcher Angebote "Transumers" und interessiert sich weniger für dauerhaften Besitz als für Unterhaltung und Entdeckung. ...” Read more »
January 19, 2008 — “Geçtiğimiz hafta Trendwatching.com'un 2008 tahminlerine kısaca göz atmaya başlamıştık. Bu hafta sırada Snack Kültürü, Online Oksijen, Eko İkonik, Hizmetkar Markalar, Kendin Yap ve Kalabalık Madenciliği var. ...” Read more »
January 10, 2008 — ““Todo está tan bien conectado ahora que hace que este trabajo sea cada vez más complicado”, afirma Reinier Evers, fundador de Trendwatching.com, una empresa de Ámsterdam que intenta identificar el comportamiento del consumidor....” Read more »
January 10, 2008 — “Trendwatching.com, located in Amsterdam, has released its 2008 trend report. The report claims companies should host product reviews on their own websites rather than rely on or completely ignore the reviews being posted on the myriad of product reviewing sites on the internet, including Facebook....” Read more »
January 7, 2008 — “These groups are akin to what trendwatching.com calls twinsumers, "fellow consumers who think, react, enjoy and consume the way they do." Be ready because this feels an awful lot like the new customer relationship management. ...” Read more »
January 7, 2008 — “"Everything is so well connected now that it makes this job a lot more difficult," said Reinier Evers, founder of Trendwatching.com, an Amsterdam firm that tries to identify new directions in the consumer economy......” Read more »
January 2, 2008 — “SEE-HEAR-BUY: Weaned on ever-more sophisticated devices, high-speed internet and growing on-demand services, the 2008 consumer wants access to their media of choice right here and now - a desire manufacturers are queuing up to meet in the coming year....” Read more »
January 2, 2008 — “The consumer trends firm Trendwatching.com which at the beginning of last year talked of status emerging from a person’s ability to purchase the ‘coolest, the most expensive, the scarcest and the most popular goods’ predicts that in the new year, with the dominance of (physical) abundance, saturation, virtual worlds, individualism, feelings of guilt and concern about the side effects of unbridled consumption, status will be had in many more ways than leading a lifestyle centered on hoarding branded, luxury goods....” Read more »
January 2, 2008 — “One firm, Trendwatching of Amsterdam, predicts in its Trend Report for 2008 a list of social fads and niche markets including “eco-embedded brands” (so green they don’t even need to emphasise it) and “the next small thing” (“What happens when consumers want to be anything but the Joneses?”)....” Read more »
January 2, 2008 — “Trendwatching.com, a British trend research institute, pointed to MIY as one of the major trends in its 2008 Trend Report. Following the Do It Yourself method, where the consumer simply puts together pieces, and the Repair It Yourself method, where the consumer reforms manufactured goods to suite their tastes, MIY goods allow consumers to create designs on their own....” Read more »
January 2, 2008 — “As 2007 draws to a close, Mint brings you exclusive insights from the global 2008 Trend Report from Trendwatching.com BV, the Amsterdam-based consulting company that relies on a network of about 8,000 trend spotters in some 70 countries to identify promising consumer trends and insights....” Read more »
December 27, 2007 — “How do you spot those trends? Reinier Evers started Trendwatching.com in Amsterdam five years ago and now has 8,000 “spotters” worldwide e-mailing daily updates of emerging products or movements......” Read more »
December 21, 2007 — “This year was yet another one accented with an abundance of market-driven consumer trends in both local and global spheres. While experts agree that premium goods, all-things-convenient and online-related items were the winners of 2007, marketers can't help but wonder what they're in for next year....” Read more »
December 21, 2007 — “Trend-spotters provide businesses with glimpses of the future. For 2008, they see social networking groups going gray, grassroots shops going online, the wealthy hiring online stand-ins and more...” Read more »
December 18, 2007 — “A new twist on all this, says Reinier Evers of the Amsterdam firm Trendwatching.com, is the sprouting of internet-based ventures that purvey handmade and highly traditional fare. In Switzerland, for example, Netgranny (netgranny.ch) is a collective comprised of 15 cheerful-looking grannies who knit socks on demand and sell them online....” Read more »
December 18, 2007 — “Trendwatching, and other trend-spotting media (Times Online, Post-Gazette, Make) have long propagated "MIY" (Make it Yourself) culture as a key trend. Terry Wohlers, president of Wohlers Associates, says 3D-printing is the fastest growing part of the rapid prototyping industry....” Read more »
December 18, 2007 — “Marketeers die nu nog smalend doen over trendwatchers ontzeggen zich heel wat waardevolle informatie....” Read more »
December 3, 2007 — “trendwatching.com says it's morphing into so-called "status spheres". It's not that buying more and better stuff than fellow consumers is dead. Far from it. But we are redefining what constitutes status in a consumer society where millions have access to the same premium goods, to the same premium brands....” Read more »
December 3, 2007 — “'There's too much money out there, and everything is now available to everyone,' says Reinier Evers, founder of consumer marketing site trendwatching.com. 'Soon it won't really matter what mundane goods or service you're charging £300 for, as long as you provide a good accompanying story, and thus provide the buyer with a story they can tell others....” Read more »
November 26, 2007 — “Consumer trends company trendwatching.com, which claims to have coined that awkward term, says behind the new approach lies a dramatic loss of consumer faith in traditional advertising. "So introducing yourself and your products by letting people experience and try them out first, is a very civilised and effective way to show some respect," explains the firm's website....” Read more »
November 20, 2007 — “One more interesting thought embedded in the speaking notes of Trendwatching.com's new 2008 Global Trend Report. Younger consumers will expect even more transparency in the future; after all, the digital generation is already leading their lives for all to see. They are already disclosing their lives on blogs, pics and videos on various blogs and sites. Expect them to eventually demand the same from corporations, brand and institutions....” Read more »
November 16, 2007 — “Vicarious consumption, a term coined a century ago by an economist, Thorstein Veblen, to describe the thrill rich people get when they buy their butler a lovely new uniform, is making a comeback in a new form, according to Amsterdam-based trendwatching.com...” Read more »
November 2, 2007 — “Jorgen Anderssen, marketing manager for H&M, uses an interesting buzzword. He calls the strategy of creating limited designer ranges for shoppers "massclusivity"....” Read more »
September 21, 2007 — “ The term ``Nethoods'' was coined by Trendwatching.com, a Netherlands-based consumer trend-tracking agency, as an opportunity for smart urban entrepreneurs and an ``ultimate and most intimate environment for marketing neighborhood specific branches, services and goods.''...” Read more »
September 8, 2007 — “Reinier Evers, founder of trendwatching.com, says über obscure consumers put themselves first. "When you buy into a large brand, everyone knows you are all telling the story of that one brand," he says. This results in the bland-ification of the consumer culture....” Read more »
September 4, 2007 — “The magic comes from the concept of crowd clout–-where consumers wield far greater purchasing power by buying in bulk. "At Tumpang, the customer truly is king," said the company's senior marketing manager Raymond Chuah. "Retailers want to sell more and are willing to give huge discounts for bulk purchases," Chuah explained. "And this is where Tumpang comes in."...” Read more »
August 14, 2007 — “...she may also have identified a new marketing type: the transumer. As classified by Reinier Evers in a trend briefing on trendwatching.com, transumers are "consumers who are more interested in the experience rather than in owning." ...” Read more »
