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June 30, 2009 — “Reinier Evers of trendwatching.com, who originally coined the terms "pop-up retail" and "pop-up store," says: "They started out as manifestations of consumers' ever more transient needs - the need for surprise, for uniqueness, for discovery, for change....” Read more »
June 30, 2009 — “The process is the product," as trendwatching.com writes in its latest report, in which it also claims that the real-time the web is breeding a new quest for longevity or "Foreverism": "the new popularity of technology that allows consumers to find, follow, interact and collaborate forever with anyone & anything." ...” Read more »
June 29, 2009 — “It's a lifestyle that's "less about treasure and more about pleasure," according Reinier Evers of Trendwatching, an Amsterdam-based market-research firm that coined the term....” Read more »
June 28, 2009 — “Reinier Evers, tüm dünyanın "trendleri bilen adam" dediği bir isim. İçinde moda olmayan bir trend röportajı yaptık Evers'la....” Read more »
June 27, 2009 — “Ünlü trend belirleme sitesi trendwatching.com'un önümüzdeki 12-18 ay boyunca makro trendlerin ne olacağını gösteren Tüketici Eğilimleri Araştırması, krizin insanları daha az harcamaya ve her yolu deneyerek para kazanmaya ittiğine işaret ediyor...” Read more »
June 25, 2009 — “Trendwatching.com tells the story of what it calls "foreverism" - that is, that things never end (friendships, news stories, product development) and uses as illustration not only process journalism but also beta chocolate....” Read more »
June 20, 2009 — “O G, neste caso, é de generosidade. A ideia está sendo divulgada pela empresa americana de tendências trendwatching.com. Essa geração não é definida pela idade, mas pelas ações....” Read more »
June 8, 2009 — “Classified "sellsumers" by the independent consumer trends company Trendwatching.com, they are a breed of consumers who no longer just consume, but also sell what they create or own, from extra rooms and parking spaces, to advertisement space on their blogs and websites....” Read more »
May 28, 2009 — “The secret, it seems, is honesty. At a time when, as Trendwatching says, 'Global has come to represent faceless, rootless megacorporations headed up by money-grabbing executives', it appears that consumers are looking for something closer to home and with a story that really resonates....” Read more »
May 21, 2009 — “International trend-watching firm, trendwatching.com, once again underlines the importance of innovation in their new report titled ``Innovation Jubilation.'' The economy is still gloomy as ever, and the only way for both consumers and businesses to survive is to come up with bright ideas....” Read more »
May 19, 2009 — “The consumer-tracking firm trendwatching.com has even identified the "recession-induced need for cash" as the "Sellsumer" trend. Expect consumers to spend more time spring-cleaning and selling their excess stuff on eBay and Amazon.com. Consumption is out and production is in....” Read more »
May 7, 2009 — “L'étiquette «génération C» aurait été utilisée pour la première fois par les rédacteurs du site Internet Trendwatching.com, en février 2004. L'expression réfère à ces Internautes qui alimentent de «contenu» le Web 2.0, où pullulent les textes, photos et vidéos provenant des utilisateurs....” Read more »
May 4, 2009 — “Web site Trendwatching.com traces the surge in upmarket pop-up shops to 2003 when U.S. designer outlet Vacant opened in empty stores for a month at a time in New York, London, Paris and Berlin....” Read more »
May 1, 2009 — “Babyshop's new strategy falls in the category of "perkonomics," a term coined by analysts at trendwatching.com to describe a "new breed of perks and privileges, added to a brand's regular offerings."...” Read more »
April 23, 2009 — “Reinier Evers, founder of Trendwatching.com, which tracks consumer habits, agreed that Heath seemed to be benefiting from consumers' renewed interest in homegrown products. How products are made is on consumers' radar, he said. "There's a story that consumers can tell themselves, or better, the 'status story' they can tell their peers to gain recognition."...” Read more »
April 3, 2009 — “A growing number of once ordinary consumers are transforming into online sellers as the cash-crunched try to make a quick buck. Trendwatching.com, a Netherlands-based trend study agency, labeled this new crowd as ``sellsumers.''...” Read more »
March 6, 2009 — “L'avenir n'aurait jamais paru aussi "vert" malgré la crise financière, selon Trendwatching.com. Dans une récente parution, la firme hollandaise a ciblé 12 tendances écologiques que n'importe quel consommateur ou entreprise peut mettre en pratique. En voici un aperçu....” Read more »
March 4, 2009 — “No "letter" generations have reached my attention since then, but now trendwatching.com's February briefing has come up with a new initial - Generation G - and it sounds like a generation whose moment may well have arrived....” Read more »
February 20, 2009 — “Trendwatching gets it right (again): "Giving is the New Taking, and Sharing is the New Giving." That's the key assertion in this month's trend briefing which describes the characteristics of Generation G (= Generosity) and offers eight ways for brands to join: from Tryvertising to Brand Butlers to Random Acts of Kindness (RAK)....” Read more »
February 11, 2009 — “"Free love" is the term Amsterdam-based trends tracking firm, Trendwatching.com, has come up with to describe such big brand giveaways, a phenomenon that spans geographies, as the global economic downturn deepens....” Read more »
February 10, 2009 — “According to Trendwatching.com, in turbulent times like now generosity will find an extra-appreciative audience, and certainly will not be forgotten....” Read more »
February 2, 2009 — “If you foam at the mouth that anyone still holds parties, you may enjoy a cynical explanation. Trendwatching.com hails the birth of Generation G. That's G for generosity, not greed, as corporations compete to be affiliated with do-good, feel-good projects. Far from philanthropic, reckons Trendwatching, this is plumage display, with generosity the latest status symbol....” Read more »
February 1, 2009 — “Reinier Evers, founder, Trendwatching.com, said: "While companies worldwide do have information about their customers, it does not necessarily translate into knowledge about what consumers want. This is where market research and information about the trends that are going to dominate comes in handy as it helps firms set their business strategy, and come out with innovative ideas and services. It helps to keep one's ear to the ground in today's competitive environment."...” Read more »
January 14, 2009 — “The "umbrella trend" for the next 12 months is "a happy ending" says Reinier Evers, the optimistic founder of Trendwatching.com. "The most important side effect of austere times is probably that consumers start questioning what truly makes them happy, which more often than not steers them towards the realisation that (it isn't just] traditional consumption."...” Read more »
January 10, 2009 — “No longer can companies ignore the millions of people who complain online about defective products and bad service, said Evers....” Read more »
January 8, 2009 — “Lo avala también, desde otro ámbito, un estudio realizado por la consultora holandesa Trendwatching, que para 2009 prevé el afianzamiento de un consumo y unos ahorros de gastos comprometidos con el medio ambiente....” Read more »
January 7, 2009 — “The forecasting firm TrendWatching predicts we'll be seeing more "status stories." Bet on seeing fewer gift guides that include $10,000 watches and instead seeing more stories about how you can teach English overseas. ...” Read more »
January 4, 2009 — “Want to stay in the loop for the next 12 months but are worried that you won't understand the lingo? David Randall reveals the words and phrases you'll need to keep your street cred intact this year....” Read more »
January 3, 2009 — “According to www.trendwatching.com, products and services will incorporate features and attributes "that cater to distinct (if not niche) consumer lifestyles and situations....” Read more »
January 2, 2009 — “trendwatching.com tror blant annet at vi vil se en fremvekst av "econcierges" i året som kommer - selskaper som hjelper husholdninger til å bli grønnere på alle måter....” Read more »
January 2, 2009 — “Wat worden de volgende twaalf maanden de toonaangevende consumententrends? Het Amsterdamse bureau trendwatching.com wierp een blik in de glazen bol. ...” Read more »
January 1, 2009 — “In the latest twist on cool-hunting, websites have become virtually interactive, feeding trend bytes from an army of volunteers and professionals to anybody who's interested....” Read more »
January 1, 2009 — “``They just need to think how customers' needs and wants are changing now that they have less spending power,'' said Reinier Evers, founder and head of Trendwatching.com, a Netherlands-based firm that monitors the latest consumer trends around the world....” Read more »
December 17, 2008 — “Trendwatching.com parcourt le monde à la recherche des nouvelles tendances de consommation. En voici dix qu'elle identifie dans son dernier rapport annuel....” Read more »
December 10, 2008 — “With the end of excess, there will be a new emphasis on what TrendWatching calls "status stories." Products that convey status will be replaced by experiences that build credibility. People will no longer be trading up, but trading in material symbols for stories with meaning....” Read more »
December 9, 2008 — “Amsterdam-based independent consumer trends spotting firm Trendwatching.com BV, which relies on a global network of 8,000 spotters to pick up trends and marketing insights, identifies six major trends for the coming year....” Read more »
November 30, 2008 — “Was wir kaufen oder tragen ist immer eine Form, uns auszudrücken", sagt Reinier Evers, Gründer von Trendwatching.com. "Mit individuellen Produkten können wir zeigen, wie einzigartig wir sind." Und zwar noch viel besser als mit limitierten Editionen, die in den vergangenen Jahren ohnehin zum Massentrend geworden sind....” Read more »
November 24, 2008 — “Recession is expected to seriously influence consumer behaviour in the short term, but in the long term, it may have a much smaller impact on consumer trends than expected. Here's an overview of the various recession-related questions posted on www.trendwatching.com:...” Read more »
November 20, 2008 — “Trendwatching.com notes some companies are gaining an edge through what it calls "Perkonomics" - adding perks and privileges to the regular offering in order to gain loyalty by satisfying consumers' desire for novel forms of status and/or convenience....” Read more »
October 27, 2008 — “Eventually, says Reinier Evers, founder of the research firm trendwatching.com, consumers may return to buying mass-produced goods. Once every lifestyle brand offers some kind of customization or personalization, it will make trendsetters "uncomfortable with the masses having access to all of this, too, so the next thing will be either very expensive bespoke or a backlash trend that's all about generic....” Read more »
October 16, 2008 — “Banks, airlines and credit card companies have rewarded loyal customers with goodies for generations, but "perkonomics", according to the analysts of trendwatching.com - who coined the term - is now a movement....” Read more »
October 15, 2008 — “Trends can be found everywhere: in movies, dramas, music, businesses and our daily lives. One important contributor in spreading these trends worldwide is the Internet, and an Amsterdam-based Web site and trend firm has been at the forefront of seeking, finding and sharing them....” Read more »
October 7, 2008 — “"Perkonomics" is the new currency among businesses around the world, according to Internet trend firm trendwatching.com. Thus, more companies are looking into ways to satisfy consumers, even if it means giving out free stuff....” Read more »
October 1, 2008 — “Anything that becomes truly embedded into daily life, and by default leaves no choice, no room for complacency...” Read more »
August 5, 2008 — “Listed by the Trendwatching.com website among the big trends expected to make great inroads this year, experts point to products such as Tasmanian Rain bottled water, released in the US in January by a New York-based company. It is selling for $US25 ($A26.10) a bottle, or you can pay $US63 for a case of 12 bottles if you buy it online....” Read more »
July 30, 2008 — ““Good coffee is now a luxury must-have for many, but with fears of a recession, consumers cut down on the ‘easy’ stuff, which often includes relatively expensive indulgences,” says Reinier Evers, the founder of Trendwatching.com....” Read more »
July 8, 2008 — “Off the back of this Stealth Wealth movement, global trend trackers trendwatching.com say "caring'' - or demonstrative displays of it - is the new status symbol....” Read more »
June 24, 2008 — “Independent consumer trends firm Trendwatching calls this “Female Fever.” The firm first commented on this in August 2007 in a report that pointed to several instances where companies had started targeting women with specialized offerings....” Read more »
June 12, 2008 — “Reinier Evers is the founder of trendwatching .com, an online trend firm. The site recently posted a report about "transumerism," the purchase of rented or transferable goods from companies like Baby Plays....” Read more »
June 11, 2008 — “In its recent report, Eco-iconic, Trendwatching finds that the branding of eco-goods and services is about to enter a new phase: Eco-iconic brands are increasingly helping owners/users attract peer recognition globally....” Read more »
June 3, 2008 — “Online trends company Trendwatching.com takes a different approach, offering information free on its website. It makes money from a single annual trend report and trend-briefing seminars conducted everywhere from Stockholm to Melbourne....” Read more »
May 30, 2008 — “In 2008, the popular trend website, trendwatching.com, outlined a number of observations about changing consumer habits. Two in particular resonated - the rise of a concept called "transumerism" and the observation that consumers are moving rapidly towards becoming "trysumers"....” Read more »
May 29, 2008 — “Crowd Clout is the online grouping of people working together to achieve a common goal, whether it's managing a football club, supporting an emerging band or buying an Eco-clothing store....” Read more »
May 19, 2008 — ““Tryvertising". Trendwatching.com defines it as “it is a new breed of product placement in the real world, integrating your goods and services into daily life in a relevant way, so that consumers can make up their minds based on their experience, not (only) your messages.”...” Read more »
May 14, 2008 — “Instead of handing out free samples to consumers, who may or may not buy into the brand at a later stage, the advertiser is now using try-vertising to target consumers who are already sold on the brand and express an inclination to buy it, but need what Anand Halve, co-founder, Chlorophyll Brand and Communications Consultancy Pvt. Ltd, calls the “final reassurance pack”....” Read more »
May 5, 2008 — “According to Trendwatching.com, an independent consumer trends firm, this phenomenon nothing new, but the point is that everything and anything, from baby products to jeans, is presented with ``premiumized'' features and packages....” Read more »
April 29, 2008 — “Trendwatching, a Dutch consumer trends researcher, rates multiculturalism as one of four trends that will lead the future consumer market. Examples of multicultural trends include growing tastes for various "ethnic" foods of places like Indonesia, India, Thailand, Vietnam, Pakistan, and Morocco, and the use of traditional patterns and designs from Tibet and Africa by famous fashion brands such as Louis Vuitton in their own creations....” Read more »
April 26, 2008 — “"There's too much money out there, and everything is now available to everyone,'' says Reinier Evers of consumer marketing site trendwatching.com....” Read more »
April 25, 2008 — “"Upgraded food seems to be happening all over the world, whether it's diamond rings served in cocktails, or $1,000 sushi rolls," says Reinier Evers, the founder of Trendwatching.com....” Read more »
