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February 2, 2010 — “International firm trendwatching.com this month looked into emerging markets such as India and Brazil and found a compelling pattern among recently launched products....” Read more »
January 29, 2010 — “Maybe the idea caught fire because, as the folks at Trendwatching.com suggested last year, we are living in Generation G (that would be G for Generosity, not G for Greed, they said)....” Read more »
January 24, 2010 — “Als "Still Made Here"-Trend ("Noch hier gemacht") beschreiben Zukunftsforscher von "trendwatching.com" die Rückkehr des Regionalen. "Mit dem Zusammenbruch der Superstrukturen in Politik und Wirtschaft wächst die Sehnsucht nach lokalen Produkten", sagt auch der Trendforscher Torsten Rehder von der Hamburger Agentur "Trendone"....” Read more »
January 24, 2010 — “Reinier Evers, founder of trends service Trendwatching, foresees collaboration being an integral part of how cause-related marketing will evolve in 2010. He envisages lots of corporate giving schemes that will involve consumers by letting them co-donate (see below) or co-decide, as with Pepsi Refresh....” Read more »
January 8, 2010 — “"In the still rapidly expanding online world, instant gratification is even easier to obtain: 'Digital' has become synonymous with 'instant,' " says Reinier Evers of the trend tracking site Trendwatching.com. With nearly half of U.S. adults using social networking sites, expect more time-sensitive "flash sales" offered via Facebook or Twitter...” Read more »
January 7, 2010 — “Según el servicio de búsqueda y reconocimiento de tendencias Trendwatching, esta palabra, que nace de la mezcla entre maduro y materialista, es lo último en definición de personajes atrapados en el síndrome de Peter Pan pero necesitados cada año de enmarcarse en una nueva nomenclatura. ...” Read more »
January 6, 2010 — “The trendwatching.com list offers a couple of interesting examples of how far the trend may go. Consider the town of Bundaboon, New South Wales, Australia. It has banned the sale of bottled water....” Read more »
January 4, 2010 — “Online social networking was supposed to turn us into a mass of atomised, lonely individuals, choosing remote communication in place of real interaction. But, says Renier Evers of trendwatching.com, the reality is that the easier it is to get our hands on the right information, at home or out and about, the more likely we are to meet up in the real world....” Read more »
January 3, 2010 — “Dans son inventaire des tendances 2010, l'agence de conseil Trendwatching place "l'urbanité" en deuxième position."Il y a un siècle, à peine 5% de la population mondiale vivait dans les villes", explique-t-elle....” Read more »
January 3, 2010 — “MASS MINGLING: Social networking goes hypersocial: "Popular online services are all about tracking, connecting to and meeting interesting people," Trendwatching.com says. Try meetup.com....” Read more »
January 2, 2010 — “In special in marile aglomerari urbane, a caror putere economica si culturala o depaseste in unele cazuri pe cea a unei tari intregi, identitatile si preferintele de consum ale locuitorilor vor fi tot mai legate de cultura si brandul orasului, sustin specialistii de la Trendwatching.com, una dintre cele mai mari companii de previzionare a tendintelor, cu peste 160.000 de abonati....” Read more »
December 28, 2009 — “So, nowism, real-time reviews, collaboration, dynamic pricing, co-opetition, compliance and a real need for accurate up-to-date financial data are my key trends for 2010 but to be able to capitalise and commercialise on these, make a profit and delight your customers it will take a certain kind of business person....” Read more »
December 26, 2009 — “Reinier Evers, founder of Trendwatching.com, said: "It is always important to know where consumers are headed, as that is what business is all about - serving changing consumer needs....” Read more »
December 24, 2009 — “'Macro trends tend to dictate our environment, often in a broad, sweeping way,' says Reinier Evers of consultancy Trendwatching (www.trendwatching.com). 'Big technological, political, environmental, economic and societal changes will trump consumer trends, which in turn trump industry trends.'...” Read more »
December 23, 2009 — “Ten Trends for 2010, by trend analysts trendwatching.com, suggests that the relationship between the society of tomorrow and business brands will fundamentally change next year, meaning that brands will be forced to become bolder and more inventive to stay relevant. ...” Read more »
December 22, 2009 — “The trend predictors at trendwatching.com reckon there's going to be a rise in products with built-in charitable donations, like the RED label, and more items with incentives such as buy-one-get-one-free, where the free item is donated to a needy organisation....” Read more »
December 22, 2009 — “I am a massive fan of trendwatching.com. The 'Happy Spotters' it has recruited from more than 170 countries across the world provide real-time global trends, and the site really does top up your inspiration quota....” Read more »
December 11, 2009 — “Ten Trends for 2010, by trend analysts trendwatching.com, suggests that the relationship between the society of tomorrow and business brands will fundamentally change next year, meaning that brands will be forced to become bolder and more inventive to stay relevant....” Read more »
December 11, 2009 — “Para Reinier Evers, de Trendwatching, una consultora que analiza tendencias de consumo, el uso de la tecnología celular para movilizar a la sociedad es muestra de una tendencia en el mundo de la informática....” Read more »
December 10, 2009 — “The recent proliferation of the use of 'mystery' in marketing campaigns is also a nod in the direction of 'Nowism'. Products that are readily available have a much lower impact on the consumer and less longevity in terms of purchase satisfaction. ...” Read more »
December 9, 2009 — “A trendwatching.com, empresa londrina especializada em tendências, divulgou um estudo sobre as principais tendências de consumo para 2010 em diversos segmentos. ...” Read more »
December 3, 2009 — “Why wait until you get home to post a restaurant review, asks consumer trends tracker Trendwatching, when scores of iPhone apps let you post feedback as soon as you finish dessert? Why wonder about the name of that song, when humming into your phone handset will garner an instant answer from Midomi?...” Read more »
December 2, 2009 — “No solo hay diez tendencias para el 2010, hay más, pero la rima asonante de cartel taurino me pudo. Aquí van las primeras 5 de las 10 tendencias 10 según Trendwatching....” Read more »
December 2, 2009 — “Wat zijn de tien consumententrends voor 2010? De website trendwatching.com heeft een lijstje klaar. ...” Read more »
November 29, 2009 — “And it's that buzz, not the volume of products sold, that counts, says Reinier Evers, founder of Trendwatching.com. "If you combine a pop-up space with limited-edition products, then that is a double sweet spot," he says....” Read more »
November 26, 2009 — “Now, a scant eight years later and at the conclusion of the millennium's first decade, trendwatching.com ― an Amsterdam-based resource for up-to-date consumer trends ― has outlined the upcoming top 10 developments to look out for in the next year, half of which directly relate to the Internet. ...” Read more »
November 3, 2009 — “Tryvertising, a relatively new try before you buy concept, allows companies to receive real-time consumer feedback on new products, advertising campaigns and branding. ...” Read more »
October 15, 2009 — “According to trendwatching.com the new mega trend is Nowism. The Web site claims that this mega trend has, and will continue to have, a big impact on everything from your corporate culture to customer relationships to product innovation to tactical campaigns....” Read more »
September 10, 2009 — “Trendwatching.com said: "A transparency Review R(evolution) is going on. It's a need that is met online by having access to millions of other consumers and their experiences and opinions, from giant review portals to real-time channels such as Twitter....” Read more »
August 31, 2009 — “In the past few months, high-end brands including Hermes, Emilio Pucci and La Perla have embraced the pop-up-shop concept, as have Gap, Seven For All Mankind, Daffy's and others. But it's not just limited to fashion brands. Furniture designer Kenyan Lewis, wine bar MADCrush, chef Tom Colicchio, and the New Jersey Division of Travel and Tourism have also jumped on the pop-up wagon....” Read more »
July 23, 2009 — “But a trend called pop-up stores makes sudden disappearance part of the appeal. Pop-ups arrive unannounced in empty storefronts or public spaces and leave just as quickly....” Read more »
July 22, 2009 — “In 2002, Evers set up Trendwatching.com. Headquartered in Amsterdam, this firm scans the globe for the promising consumer trends, insights and related hands-on business ideas. Assisting Evers is a network of individuals, called spotters, spread across more than 120 countries....” Read more »
July 22, 2009 — “Does the recession have you reaching for new words? The Chicago-based ad agency Cramer-Krasselt has come up with a list of the year's top new terms...” Read more »
June 30, 2009 — “Reinier Evers of trendwatching.com, who originally coined the terms "pop-up retail" and "pop-up store," says: "They started out as manifestations of consumers' ever more transient needs - the need for surprise, for uniqueness, for discovery, for change....” Read more »
June 30, 2009 — “The process is the product," as trendwatching.com writes in its latest report, in which it also claims that the real-time the web is breeding a new quest for longevity or "Foreverism": "the new popularity of technology that allows consumers to find, follow, interact and collaborate forever with anyone & anything."...” Read more »
June 29, 2009 — “It's a lifestyle that's "less about treasure and more about pleasure," according Reinier Evers of Trendwatching, an Amsterdam-based market-research firm that coined the term....” Read more »
June 28, 2009 — “Reinier Evers, tüm dünyanın "trendleri bilen adam" dediği bir isim. İçinde moda olmayan bir trend röportajı yaptık Evers'la....” Read more »
June 27, 2009 — “Ünlü trend belirleme sitesi trendwatching.com'un önümüzdeki 12-18 ay boyunca makro trendlerin ne olacağını gösteren Tüketici Eğilimleri Araştırması, krizin insanları daha az harcamaya ve her yolu deneyerek para kazanmaya ittiğine işaret ediyor...” Read more »
June 25, 2009 — “Trendwatching.com tells the story of what it calls "foreverism" - that is, that things never end (friendships, news stories, product development) and uses as illustration not only process journalism but also beta chocolate....” Read more »
June 20, 2009 — “O G, neste caso, é de generosidade. A ideia está sendo divulgada pela empresa americana de tendências trendwatching.com. Essa geração não é definida pela idade, mas pelas ações....” Read more »
June 8, 2009 — “Classified "sellsumers" by the independent consumer trends company Trendwatching.com, they are a breed of consumers who no longer just consume, but also sell what they create or own, from extra rooms and parking spaces, to advertisement space on their blogs and websites....” Read more »
May 28, 2009 — “The secret, it seems, is honesty. At a time when, as Trendwatching says, 'Global has come to represent faceless, rootless megacorporations headed up by money-grabbing executives', it appears that consumers are looking for something closer to home and with a story that really resonates....” Read more »
May 21, 2009 — “International trend-watching firm, trendwatching.com, once again underlines the importance of innovation in their new report titled ``Innovation Jubilation.'' The economy is still gloomy as ever, and the only way for both consumers and businesses to survive is to come up with bright ideas....” Read more »
May 19, 2009 — “The consumer-tracking firm trendwatching.com has even identified the "recession-induced need for cash" as the "Sellsumer" trend. Expect consumers to spend more time spring-cleaning and selling their excess stuff on eBay and Amazon.com. Consumption is out and production is in....” Read more »
May 7, 2009 — “L'étiquette «génération C» aurait été utilisée pour la première fois par les rédacteurs du site Internet Trendwatching.com, en février 2004. L'expression réfère à ces Internautes qui alimentent de «contenu» le Web 2.0, où pullulent les textes, photos et vidéos provenant des utilisateurs....” Read more »
May 4, 2009 — “Web site Trendwatching.com traces the surge in upmarket pop-up shops to 2003 when U.S. designer outlet Vacant opened in empty stores for a month at a time in New York, London, Paris and Berlin....” Read more »
May 1, 2009 — “Babyshop's new strategy falls in the category of "perkonomics," a term coined by analysts at trendwatching.com to describe a "new breed of perks and privileges, added to a brand's regular offerings."...” Read more »
April 23, 2009 — “Reinier Evers, founder of Trendwatching.com, which tracks consumer habits, agreed that Heath seemed to be benefiting from consumers' renewed interest in homegrown products. How products are made is on consumers' radar, he said. "There's a story that consumers can tell themselves, or better, the 'status story' they can tell their peers to gain recognition."...” Read more »
April 3, 2009 — “A growing number of once ordinary consumers are transforming into online sellers as the cash-crunched try to make a quick buck. Trendwatching.com, a Netherlands-based trend study agency, labeled this new crowd as ``sellsumers.''...” Read more »
March 6, 2009 — “L'avenir n'aurait jamais paru aussi "vert" malgré la crise financière, selon Trendwatching.com. Dans une récente parution, la firme hollandaise a ciblé 12 tendances écologiques que n'importe quel consommateur ou entreprise peut mettre en pratique. En voici un aperçu....” Read more »
March 4, 2009 — “No "letter" generations have reached my attention since then, but now trendwatching.com's February briefing has come up with a new initial - Generation G - and it sounds like a generation whose moment may well have arrived....” Read more »
February 20, 2009 — “Trendwatching gets it right (again): "Giving is the New Taking, and Sharing is the New Giving." That's the key assertion in this month's trend briefing which describes the characteristics of Generation G (= Generosity) and offers eight ways for brands to join: from Tryvertising to Brand Butlers to Random Acts of Kindness (RAK)....” Read more »
February 11, 2009 — “"Free love" is the term Amsterdam-based trends tracking firm, Trendwatching.com, has come up with to describe such big brand giveaways, a phenomenon that spans geographies, as the global economic downturn deepens....” Read more »
February 10, 2009 — “According to Trendwatching.com, in turbulent times like now generosity will find an extra-appreciative audience, and certainly will not be forgotten....” Read more »
February 2, 2009 — “If you foam at the mouth that anyone still holds parties, you may enjoy a cynical explanation. Trendwatching.com hails the birth of Generation G. That's G for generosity, not greed, as corporations compete to be affiliated with do-good, feel-good projects. Far from philanthropic, reckons Trendwatching, this is plumage display, with generosity the latest status symbol....” Read more »
February 1, 2009 — “Reinier Evers, founder, Trendwatching.com, said: "While companies worldwide do have information about their customers, it does not necessarily translate into knowledge about what consumers want. This is where market research and information about the trends that are going to dominate comes in handy as it helps firms set their business strategy, and come out with innovative ideas and services. It helps to keep one's ear to the ground in today's competitive environment."...” Read more »
January 14, 2009 — “The "umbrella trend" for the next 12 months is "a happy ending" says Reinier Evers, the optimistic founder of Trendwatching.com. "The most important side effect of austere times is probably that consumers start questioning what truly makes them happy, which more often than not steers them towards the realisation that (it isn't just] traditional consumption."...” Read more »
January 10, 2009 — “No longer can companies ignore the millions of people who complain online about defective products and bad service, said Evers....” Read more »
January 8, 2009 — “Lo avala también, desde otro ámbito, un estudio realizado por la consultora holandesa Trendwatching, que para 2009 prevé el afianzamiento de un consumo y unos ahorros de gastos comprometidos con el medio ambiente....” Read more »
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