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February 1, 2012 — “Western businesses catering to such luxury tourists are beginning to take on board insights into how to serve them. Hilton, Starwood, Harrods and Printemps are some of these, according to trendwatching.com's 2012 consumer trend report. In certain hotels, Hilton offers a welcome letter in Mandarin and a Chinese-style breakfast, Harrods in London employs 70 Mandarin-speaking staff, while Paris department store Printemps has a special entrance for Chinese tour groups....” Read more »
January 25, 2012 — “According to trendwatching.com, consumers are "able to handle much more honest conversations, more daring innovations, more quirky flavors, more risqué experiences--these consumers increasingly appreciate brands that push the boundaries." So companies had better figure out how to let their brands thrive in today's world....” Read more »
January 24, 2012 — “Health-wise, what does the year 2012 hold for us? Well, 2012 is about taking (health) matters into our own hands, literally speaking. It's about taking charge of our own health, being left to our own devices. According to trendwatching.com, it's about devices (or modern gadgets) and novel apps "increasingly letting consumers discreetly track and manage their health by themselves."...” Read more »
January 19, 2012 — “Head of Research and Analysis at trendwatching.com on how consumers across the globe are spending, what are tomorrow's trends and how can entrepreneurs can connect the dots when it comes to applying trends to their everyday business....” Read more »
January 17, 2012 — “See trendwatching.com's top 12 trends for 2012 which include "Point and know" - instant visual information gratification and "Flawsome" which describes the competitive advantage that lies in adding authenticity to communications this year....” Read more »
January 17, 2012 — “At the heart of the shift is a new breed of consumer: Generation G. They are far less motivated by brands and products than their antecedents and more closely identify with ideals and values....” Read more »
January 17, 2012 — “I 2011, i forbindelse med finanskrisen, reagerte mange forbrukere med avsky på det de så som en egoistisk og umoralske business-verden, skriver trendwatching.com....” Read more »
January 17, 2012 — “Essa foi umas das 12 tendências para 2012 apontadas pela trendwatching.com, empresa especializada em pesquisa de tendências....” Read more »
January 17, 2012 — “La société indépendante trendwatching.com se charge de repérer les nouveautés et les tendances du monde entier, en matière de consommation. Elle a établi une liste des douze habitudes qui seront les plus présentes chez les acheteurs, au cours des douze prochains mois....” Read more »
January 16, 2012 — “One of the big consumer trends of 2012 will be 'Recommerce'. Consumers are looking to move past this buy-use throwaway model we've had for years, whether that's for eco-conscious reasons or simply for financial reasons. Consumers are increasingly conscious of how much stuff they have and they're looking for brands to help them out. ...” Read more »
January 13, 2012 — “Henry Mason, head of research and analysis at trendwatching.com, says that 'frictionless sharing' will continue to be a key consumer trend in 2012....” Read more »
January 10, 2012 — “I think people are slightly fed up with this kind of bland pretence that everything's perfect. Henry Mason, trendwatching.com...” Read more »
January 9, 2012 — “Mal que bien, el fiasco de la PowerBalance este año nos adelantó algo que ahora augura el observatorio británico de tendencias Trendwatching.com: que los milagros que se confiaban a las grandes marcas y a los gimnasios ahora queremos obrarlos nosotros mismos....” Read more »
January 6, 2012 — “Smid slipset, når du taler. Glem omsvøb. Også når det gælder kosmetik og hudpleje. Engageret og direkte tale vinder, og er det, som trendwatching.com kalder Emerging Maturialism - en tendens, der kogt ned til en bouillonterning betyder, at ingen vil tales til, som om man hører en anden tid til. ...” Read more »
January 6, 2012 — “Noteworthy trend watchers such as JWT Intelligence and trendwatching.com have released their trends for 2012, while local researchers are also chiming in with their own opinions on the state of play....” Read more »
January 3, 2012 — “Volgens een rapport van website trendwatching.com gaan we het komende jaar met z'n allen op zoek naar spullen met korting....” Read more »
January 3, 2012 — “Recommerce: Talk about an idea whose time has come. If you have any doubt, look in the closet where you've dumped all your antique cellphones, iPads and laptops. Some companies are now making a nice business out of recommerce--taking your old things in exchange for cash or gift cards, then restoring and reselling them. Not only does this keep a lot of stuff out of landfills, but it provides a payoff for our now annual tradition of upgrading our gadgets....” Read more »
January 2, 2012 — “Reinier Evers, master en Economía de la Universidad de Amsterdam y fundador de Trendwatching (recibe en su Web más de 150.000 visitas mensuales), afirma que la gran tendencia es consumo será cuidarse de la ostentación extrema. ...” Read more »
January 2, 2012 — “¿Cómo será el consumo en 2012? Trend Watching nos da las 12 tendencias clave...” Read more »
January 2, 2012 — “A Trendwatching.com, empresa global que é referência em tendências, estudou o que pode acontecer com o consumo de emergentes e as inovações aplicáveis aos negócios. Algumas de suas conclusões:...” Read more »
January 2, 2012 — “Next year, consumers can expect another hot year for health- and fitness-tracking sensor devices and apps. According to a December report from consumer trend firm Trendwatching. For example the number of "health" apps in the App Store, currently around 9,000, is expected to grow to 13,000 by around June 2012....” Read more »
January 2, 2012 — “The trend, coined by global trend monitoring firm TrendWatching, describes companies embraced by customers for their authenticity, humanity and willingness to admit mistakes. They've hit on an urgent issue for brand leaders - despite the kitsch of the call....” Read more »
January 2, 2012 — “"This Made-for-China phenomenon is just one of the many sub-trends spawned by the macro trend of economic and consumption power shifting toward emerging markets," according to a report by the trend research company Trendwatching.com....” Read more »
January 2, 2012 — “Social networking looks set to go into the air in 2012. According to Henry Mason, head of Research and Analysis for trendwatching.com, one of the leading consumer trends firms relying on a global network of hundreds of spotters, KLM airlines will launch a "meet and seat" service for passengers....” Read more »
January 2, 2012 — “What consumer trends will you be watching in 2012? trendwatching.com has looked to emerging markets for its inspiration......” Read more »
December 21, 2011 — “Angstige tijden; revoluties, gegraai en recessie. Maar ook collectiviteit, duurzaamheid en vergroening. Wat betekent dit allemaal voor de Adformatie-lezer? Wij vroegen het drie toonaangevende trendanalisten... Henry Mason: 'Trends zijn eerder stromingen dan golven.'...” Read more »
December 19, 2011 — “As Trendwatching.com put it when first identifying the trend: "...for many, sharing a passion and receiving recognition have replaced 'taking' as the new status symbol."...” Read more »
December 19, 2011 — “Reinier Evers, fundador do Trendwatching, explica como nascem as tendências, de que países elas estão vindo e como o Brasil entra nessa história...” Read more »
December 19, 2011 — “"Consumers have always loved getting good deals or exclusive rewards, but rather than having to hide one's haggling, securing the best deals is now accepted, if not admired by one's fellow consumers," said Henry Mason from website Trendwatching.com, which coined the "dealer chic" phrase....” Read more »
December 19, 2011 — “Noteworthy trend watchers such as JWT Intelligence and trendwatching.com have released their trends for 2012, while local researchers are also chiming in with their own opinions on the state of play. Marketing has done the reading for you and cross tabulated the two to bring you a guide to the consumer trends most likely to shape the Australian marketing world next year....” Read more »
December 19, 2011 — “The opportunity now lies in BoUP or 'bottom of the urban pyramid', according to the Amsterdam-based consumer trends watch firm Trendwatching.com, a company that has a network of more than 700 'spotters' in 120 countries....” Read more »
December 12, 2011 — “En 2012, les grandes marques vont redoubler d'efforts pour transformer les produits usagés, les recycler et encourager les consommateurs à faire de même; c'est ce que prévoit le rapport annuel sur les tendances de consommation produit par les analystes de Trendwatching et publié en décembre....” Read more »
December 12, 2011 — “2012 devrait voir se confirmer une tendance déjà forte en 2011, celle des applications et des appareils permettant de mesurer sa forme physique et de suivre l'évolution de sa santé, selon un rapport publié en décembre par l'analyste Trendwatching....” Read more »
December 12, 2011 — “No próximo ano, a cultura da tela vai dominar, marcas se tornarão mais humanas e a informação instantânea vai ser ainda mais decisiva no comércio, segundo o Trendwatching...” Read more »
December 7, 2011 — “Ce discours altruiste séduit tout particulièrement la génération G, "Generosity not greed" (générosité et non cupidité), tel que l'a surnommée le cabinet de tendances européen Trend Watching....” Read more »
December 6, 2011 — “But pop-ups can't rely only on novelty value, said Henry Mason, of trendwatching.com, a Web site and research company that first used the term in a 2004 report. Toys "R" Us, for instance, cut down from last year's record-setting 600 holiday pop-ups....” Read more »
December 5, 2011 — “The Korea Times has reported on recent trends by consulting www.trendwatching.com, which offers a Q & A report for those interested in and eager to apply hidden trends to their businesses. ...” Read more »
December 5, 2011 — “As Trendwatching points out, it's no longer enough for businesses to be seen as abstract entities. Instead brands should be "honest about their flaws, show some empathy, generosity, humility, flexibility, maturity, humor and dare we say it, some character and humanity," the report says....” Read more »
December 5, 2011 — “Operating out of London, with hundreds of "spotters" worldwide, and 160,000 subscribers, trendwatching.com is on the hunt for the latest fads. The research firm's Twitter feed, as one would expect, is primarily comprised of previews of trends from around the globe....” Read more »
November 30, 2011 — “MANDY DE WAAL spoke to Henry Mason of Trendwatching.com in London for an insight into 2012's biggest consumer trends....” Read more »
November 24, 2011 — “Los cazadores de tendencias del equipo de Trendwatching.com aseguran que éstas son sólo dos de una larga serie de iniciativas que ellos etiquetan bajo el original rótulo de Actos Aleatorios de Generosidad, una modalidad mediante la cual las marcas buscan humanizarse....” Read more »
November 20, 2011 — “Que faire dans de tels cas? Rester les bras ballants? Laisser faire, impuissant? Pas question! Il existe plusieurs moyens de s'extirper de ce type de bourbiers, et même de les prévenir, d'après le site Web Trendwatching.com....” Read more »
November 3, 2011 — “"Como nunca antes el consumo se ve afectado por el Factor-F: friends, fans, followers (amigos, fans, seguidores) porque la Web social potencia el antiguo hábito de la recomendación." Reinier Evers, fundador de trendwatching.com. ...” Read more »
November 3, 2011 — “Trendwatching.com recently released its September Trend Briefing entitled Retail Renaissance. In it, they describe RECOMMERCE as a new retail standard. By trading in their old (shoes, electronics, cars, clothes, appliances, toys, etc.) for a 'discount' on what's new shoppers: ...” Read more »
November 3, 2011 — “Technology, too, paved the way to the "curated" identity on Facebook, iPod playlists and Flickr. It also created the market for "curated consumption," the term coined by trendwatching.com in 2004 for the growing role style and cultural arbiters have in influencing buying decisions....” Read more »
October 20, 2011 — “A agência de tendências Trendwatching credita a estratégia da experimentação livre e irrestrita ao sucesso de dois modelos de loja de eletrônicos:...” Read more »
October 18, 2011 — “Companies increasingly let people go online to personalize products, such as sneaker manufacturers letting customers choose shoe colors and Wm. Wrigley Jr. Co. enabling customers to print a photo of themselves on a chewing-gum packet for special occasions at MyExtraGum.com, according to trendwatching.com....” Read more »
October 18, 2011 — “Each month we have trendwatching.com's Henry Mason update us on what is this month's biggest consumer trend....” Read more »
October 5, 2011 — “This week, the folks at Trendwatching.com have chosen to highlight the growing phenomenon of "re-commerce" in their latest trend briefing, discussing how trading in goods to trade up is becoming a common part of the purchase process for many consumers....” Read more »
September 28, 2011 — “In other recent research conducted by trendwatching.com, it is apparent that consumers have historically perceived big brands to be distant, inflexible and in many cases, self-serving. Consumers seek-out and buy from companies and brands that possess the same values as that they do....” Read more »
September 14, 2011 — “Según Trendwatching, analista de tendencias modernas con observadores en 120 países, el 2011 está marcado por escuchar a los clientes, para controlar su estado de ánimo e identificar sus necesidades....” Read more »
September 12, 2011 — “...It's a pattern that led trendwatching.com to list renting, loaning and sharing our possessions as one of the top trends of 2011....” Read more »
September 1, 2011 — “In cyberspace, people influence or are influenced by what those around them think and buy, the website trendwatching.com says in its latest report. ...” Read more »
August 26, 2011 — “Apple's long-standing paternalistic and often arrogant approach flies in the face of this new "transparency tyranny (PDF)," as it's been called. The company's longtime reliance on secrecy and its "we know what's best for you" attitude isn't going to be a sustainable one over the years....” Read more »
August 25, 2011 — “trend watching.com has coined the term "The F Factor" to explain the impact friends, fans and followers have on consumer purchasing decisions. That's for good reason, because it is estimated that there are nearly 1 trillion online conversations about brands every year in the U.S....” Read more »
August 16, 2011 — “According to trendwatching.com, as quoted by Bizcommunity, consumers and brands in emerging markets like Africa are "rapidly getting wealthier, more sophisticated, more mobile and more educated, which leads to an abundance of confidence, enthusiasm, creativity and entrepreneurialism."...” Read more »
August 11, 2011 — “For more involved and considered purchases, brands need to consider becoming what trendwatching.com call 'brand butlers'. In the online world, IKEA has 'Ask Anna', an automated online assistant....” Read more »
August 11, 2011 — “O trendwatching.com, um dos sites de tendências mais acessados no mundo, lança sua versão em português. Reinier Evers, fundador da consultoria fala do Brasil:...” Read more »
August 11, 2011 — “"It's tryvertising [try before you buy], in the best sense possible," says James. "Consumers get the opportunity to take something and try it out before making the decision to buy."...” Read more »
August 4, 2011 — “Consumidor com maior poder aquisitivo eleva exigências e demanda inovações até para produtos mais simples...” Read more »
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