According to Trendwatching.com, an independent consumer trends firm, this phenomenon nothing new, but the point is that everything and anything, from baby products to jeans, is presented with ``premiumized'' features and packages.
May 5, 2008
Trendwatching, a Dutch consumer trends researcher, rates multiculturalism as one of four trends that will lead the future consumer market. Examples of multicultural trends include growing tastes for various "ethnic" foods of places like Indonesia, India, Thailand, Vietnam, Pakistan, and Morocco, and the use of traditional patterns and designs from Tibet and Africa by famous fashion brands such as Louis Vuitton in their own creations.
April 29, 2008
"There's too much money out there, and everything is now available to everyone,'' says Reinier Evers of consumer marketing site trendwatching.com.
April 26, 2008
"Upgraded food seems to be happening all over the world, whether it's diamond rings served in cocktails, or $1,000 sushi rolls," says Reinier Evers, the founder of Trendwatching.com.
April 25, 2008
Independent trend firm, Trendwatching.com dubs this phenomenon as ``free love.'' As competition grows fierce, companies are scrambling to find ways to attract consumers and hold their attention. Freebies, giveaways and samples are soon expected to become an essential part of doing business.
April 13, 2008
Parce que dans le dernier rapport de Trendwatching. com, grand observatoire des nouvelles vagues dans les domaines du marketing et de la consommation, les cybermamies helvétiques sont citées en exemple d’une tendance émergente.
April 9, 2008
Amsterdam, The Netherlands-based firm Trendwatching.com did in its "Female Fever" post last August, how marketers are increasingly catering to women who dabble in more manly togs, tools and toys lately.
April 7, 2008
Traveling can be so time-consuming, not to mention such a hassle, that many have opted to re-create experiences from the outside world inside — at home, as trendwatching.com, an Amsterdam-based marketing firm, explains it.
April 6, 2008
Furthermore, this is the generation who will demand products and services that do not yet exist and give the first real meaning to the term "mass customisation".
April 1, 2008
The word appears in a more highbrow context on trendwatching.com, a website that overflows with examples of aesthetic ameliorations. The "Upgrade Anything" section includes plans for redesigned McDonald's restaurants, strollers with leather seats and custom paint jobs and Samsung washing machines with botanical decals.
March 31, 2008
Trend forecasting website Trendwatching.com believes 2008 is the year of 'premiumisation'.
March 27, 2008
Reinier Evers, founder of trendwatching.com, an Amsterdam-based firm that tracks consumer trends, insights and ideas worldwide, calls it "Free Love." Unlike the stuff of the same name popularized in the 1960s, this free love isn't personal. It's commercial - a term used to describe the growing amount of free, valuable stuff that's available to consumers both online and offline.
March 17, 2008
Yet there it is -- premiumization -- not anywhere in the Oxford English Dictionary, but listed by Trendwatching.com as second among the eight leading trends expected to make great inroads in 2008.
March 1, 2008
I recently came across two examples of what Trendwatching.com describes as 'brand butlers': ad initiatives that turn their back on traditional push communications and instead curry favour with consumers by focusing on making their lives more convenient.
February 28, 2008
trendwatching.com suggests that the expectation economy stands out from earlier economies from five to 10 years ago in that word of mouth now travels the world in a flash, making information flow and product launches instantly global.
February 24, 2008
"There's too much money out there and everything is now available to everyone,'' says Reinier Evers, of the consumer marketing site trendwatching.com.
February 23, 2008
This emerging trend was discovered in 2003 by trendwatching.com. According to material provided by Terry S.A., the consumer trends firm coined the term Pop-up Retail to describe these temporary stores that have "a tendency to pop up unannounced, quickly draw the crowds, and then disappear or morph into something else."
February 22, 2008
The trend is called "massclusivity", or exclusivity for the masses, a term coined by the online blog Trendwatching.com, to describe the latest way to tap into "modern man's immense need for respect and privilege ..."
February 7, 2008
Nicht Luxus, sondern Exklusivität ist selten geworden. Deshalb versuchen immer mehr Marken, ihre Produkte mit limitierten Editionen künstlich zu verknappen.
February 3, 2008
Trendwatching.com coined the term "gravanity" (a combination of graffiti and vanity) to describe this desire for ordinary people to leave behind something -- preferably in public -- for when they're gone.
February 3, 2008
Despite the fragile economy, there will always be consumers who want to impress their peers and are prepared to spend in doing so. International consumer trends firm Trendwatching.com tips ‘status’ as a major trend for 2008.
February 1, 2008
De trends van 2008 zijn volgens trendwatcher Reinier Evers (37) terug te brengen tot vijf eeuwige drijfveren: materie en status, macht en autonomie, normen en waarden, schitteren met je specialisme, gezelligheid en vriendschap.
February 1, 2008
Maturialism is the idea – coined by the Zeitgeist-watchers at trendwatching.com in Amsterdam – to describe this determination by baby-boomers to treat themselves to high-end goods, services and experiences simply because they can afford them.
January 31, 2008
Bei den Kollegen von trendwatching.com heißt die Zielgruppe solcher Angebote "Transumers" und interessiert sich weniger für dauerhaften Besitz als für Unterhaltung und Entdeckung.
January 23, 2008
Geçtiğimiz hafta Trendwatching.com'un 2008 tahminlerine kısaca göz atmaya başlamıştık. Bu hafta sırada Snack Kültürü, Online Oksijen, Eko İkonik, Hizmetkar Markalar, Kendin Yap ve Kalabalık Madenciliği var.
January 19, 2008
“Todo está tan bien conectado ahora que hace que este trabajo sea cada vez más complicado”, afirma Reinier Evers, fundador de Trendwatching.com, una empresa de Ámsterdam que intenta identificar el comportamiento del consumidor.
January 10, 2008
Trendwatching.com, located in Amsterdam, has released its 2008 trend report. The report claims companies should host product reviews on their own websites rather than rely on or completely ignore the reviews being posted on the myriad of product reviewing sites on the internet, including Facebook.
January 10, 2008
These groups are akin to what trendwatching.com calls twinsumers, "fellow consumers who think, react, enjoy and consume the way they do." Be ready because this feels an awful lot like the new customer relationship management.
January 7, 2008
"Everything is so well connected now that it makes this job a lot more difficult," said Reinier Evers, founder of Trendwatching.com, an Amsterdam firm that tries to identify new directions in the consumer economy...
January 7, 2008
SEE-HEAR-BUY: Weaned on ever-more sophisticated devices, high-speed internet and growing on-demand services, the 2008 consumer wants access to their media of choice right here and now - a desire manufacturers are queuing up to meet in the coming year.
January 2, 2008
The consumer trends firm Trendwatching.com which at the beginning of last year talked of status emerging from a person’s ability to purchase the ‘coolest, the most expensive, the scarcest and the most popular goods’ predicts that in the new year, with the dominance of (physical) abundance, saturation, virtual worlds, individualism, feelings of guilt and concern about the side effects of unbridled consumption, status will be had in many more ways than leading a lifestyle centered on hoarding branded, luxury goods.
January 2, 2008
One firm, Trendwatching of Amsterdam, predicts in its Trend Report for 2008 a list of social fads and niche markets including “eco-embedded brands” (so green they don’t even need to emphasise it) and “the next small thing” (“What happens when consumers want to be anything but the Joneses?”).
January 2, 2008
Trendwatching.com, a British trend research institute, pointed to MIY as one of the major trends in its 2008 Trend Report. Following the Do It Yourself method, where the consumer simply puts together pieces, and the Repair It Yourself method, where the consumer reforms manufactured goods to suite their tastes, MIY goods allow consumers to create designs on their own.
January 2, 2008
As 2007 draws to a close, Mint brings you exclusive insights from the global 2008 Trend Report from Trendwatching.com BV, the Amsterdam-based consulting company that relies on a network of about 8,000 trend spotters in some 70 countries to identify promising consumer trends and insights.
January 2, 2008
How do you spot those trends? Reinier Evers started Trendwatching.com in Amsterdam five years ago and now has 8,000 “spotters” worldwide e-mailing daily updates of emerging products or movements...
December 27, 2007
This year was yet another one accented with an abundance of market-driven consumer trends in both local and global spheres. While experts agree that premium goods, all-things-convenient and online-related items were the winners of 2007, marketers can't help but wonder what they're in for next year.
December 21, 2007
Trend-spotters provide businesses with glimpses of the future. For 2008, they see social networking groups going gray, grassroots shops going online, the wealthy hiring online stand-ins and more
December 21, 2007
A new twist on all this, says Reinier Evers of the Amsterdam firm Trendwatching.com, is the sprouting of internet-based ventures that purvey handmade and highly traditional fare. In Switzerland, for example, Netgranny (netgranny.ch) is a collective comprised of 15 cheerful-looking grannies who knit socks on demand and sell them online.
December 18, 2007
Trendwatching, and other trend-spotting media (Times Online, Post-Gazette, Make) have long propagated "MIY" (Make it Yourself) culture as a key trend. Terry Wohlers, president of Wohlers Associates, says 3D-printing is the fastest growing part of the rapid prototyping industry.
December 18, 2007
Marketeers die nu nog smalend doen over trendwatchers ontzeggen zich heel wat waardevolle informatie.
December 18, 2007
trendwatching.com says it's morphing into so-called "status spheres". It's not that buying more and better stuff than fellow consumers is dead. Far from it. But we are redefining what constitutes status in a consumer society where millions have access to the same premium goods, to the same premium brands.
December 3, 2007
'There's too much money out there, and everything is now available to everyone,' says Reinier Evers, founder of consumer marketing site trendwatching.com. 'Soon it won't really matter what mundane goods or service you're charging £300 for, as long as you provide a good accompanying story, and thus provide the buyer with a story they can tell others.
December 3, 2007
Consumer trends company trendwatching.com, which claims to have coined that awkward term, says behind the new approach lies a dramatic loss of consumer faith in traditional advertising. "So introducing yourself and your products by letting people experience and try them out first, is a very civilised and effective way to show some respect," explains the firm's website.
November 26, 2007
One more interesting thought embedded in the speaking notes of Trendwatching.com's new 2008 Global Trend Report. Younger consumers will expect even more transparency in the future; after all, the digital generation is already leading their lives for all to see. They are already disclosing their lives on blogs, pics and videos on various blogs and sites. Expect them to eventually demand the same from corporations, brand and institutions.
November 20, 2007
Vicarious consumption, a term coined a century ago by an economist, Thorstein Veblen, to describe the thrill rich people get when they buy their butler a lovely new uniform, is making a comeback in a new form, according to Amsterdam-based trendwatching.com
November 16, 2007
Jorgen Anderssen, marketing manager for H&M, uses an interesting buzzword. He calls the strategy of creating limited designer ranges for shoppers "massclusivity".
November 2, 2007
The term ``Nethoods'' was coined by Trendwatching.com, a Netherlands-based consumer trend-tracking agency, as an opportunity for smart urban entrepreneurs and an ``ultimate and most intimate environment for marketing neighborhood specific branches, services and goods.''
September 21, 2007
Reinier Evers, founder of trendwatching.com, says über obscure consumers put themselves first. "When you buy into a large brand, everyone knows you are all telling the story of that one brand," he says. This results in the bland-ification of the consumer culture.
September 8, 2007
The magic comes from the concept of crowd clout–-where consumers wield far greater purchasing power by buying in bulk. "At Tumpang, the customer truly is king," said the company's senior marketing manager Raymond Chuah. "Retailers want to sell more and are willing to give huge discounts for bulk purchases," Chuah explained. "And this is where Tumpang comes in."
September 4, 2007
...she may also have identified a new marketing type: the transumer. As classified by Reinier Evers in a trend briefing on trendwatching.com, transumers are "consumers who are more interested in the experience rather than in owning."
August 14, 2007
...mas antes de comprar, o consumidor quer testar, quer ter a certeza de que não irá se arrepender, transformando-se em um "trysumer", em tradução livre, "experimentamidor". A afirmação é da agência de tendências Trendwatching.com
August 13, 2007
“Consumers don’t mind getting their hands on free stuff, so long as the ads are not too annoying. There are plenty of opportunities for this,” says Reinier Evers, the founder of Trendwatching.com.
August 6, 2007
Reinier Evers | trend authority, founder of trendwatching.com: One, designers can introduce their clients to (and discuss with them) the future of consumption, involving various scenarios/shifts that center around why consumers buy and what they buy.
August 3, 2007
Think of advertising, throw in a little role reversal and you get ‘tryvertising’, writes Lauren Cohen.
A Cape Town web publishing entrepreneur has sprung “tryvertising” on South Africa’s online advertising industry.
August 1, 2007
Les chasseurs de tendances du site trendwatching.com appellent cela Crowd Clout. Traduisons par «Coup de foule». De quoi s’agit-il?
July 31, 2007
Reinier Evers is donderdag uitgeroepen tot trendwatcher van het jaar. Evers is oprichter en directeur van Trendwatching.com. De jury vindt dat hij trends het allerbeste vertaald voor zowel publiek als bedrijfsleven.
July 26, 2007
Trendwatching.com researchers also note that local products also have the advantage of being more environmentally friendly.
July 14, 2007
BBC Radio 4 covers CROWD CLOUT.
July 13, 2007
Other “status skills” you can pick up include glass-blowing—taught at a school outside Seattle founded by the famed artisan, Dale Chihuly—wine and scotch-making, tango and ballroom dancing, and even learning how to be a mahout, or elephant driver. Hint: It's all in the knees.
July 13, 2007
Trendwatcher Reinier Evers verkoopt zijn jaarlijkse analyse voor 500 euro aan bedrijven. Wat willen wij volgens hem: een simpeler leven. Ontspanning. Jongeren willen nog wel eens `nieuwe kleren`, 30-plussers willen vooral `tijd`.
July 7, 2007
