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is one of the world’s leading consumer trends firm, relying on a global network of hundreds of spotters. Our trends, examples and insights are delivered to 160,000 business professionals in more than 180 countries. More »
August 31, 2010 — “In its online September issue, independent global trend firm trendwatching.com predicts that the biggest consumer trend of the moment is 'maturialism,' addressing consumers in cheeky, provocative ways....” Read more »
August 16, 2010 — “전 세계 1200개 기업이 트렌드워칭닷컴(trendwatching.com)이라는 사이트를 찾는 이유도 그 때문이다. ...” Read more »
August 16, 2010 — “"La opinión de un amigo siempre nos ha valido más que la incluida en un libro", comenta Mason, que mete el dedo en la llaga de la creciente falta de confianza del público en las marcas registradas....” Read more »
August 2, 2010 — “'From a consumer point of view, it is fair to expect an apology because the company and Steve Jobs have fostered a cult of personality around him. Still, most consumers will not concern themselves too much with the delivery of the message, but rather with the message itself' says consumer expert Reinier Evers....” Read more »
July 12, 2010 — “For companies, free sample stores offer a low-cost research tool for their launches, a technique known as "tryvertising."...” Read more »
July 12, 2010 — “The Trendwatching Brief should be considered mandatory reading, providing a refreshing perspective on international creativity and challenging you to rethink consumption, values, and human behavior....” Read more »
June 28, 2010 — “ Remember when the consultant and writer Jeff Jarvis blogged his unhappy laptop experiences into what became the "Dell Hell" public-relations nightmare? Add it all up, and it's a significant shift, a "transparency triumph," as Trendwatching.com put it not long ago....” Read more »
June 24, 2010 — “The rise of social media has only amplified this. Reinier Evers, founder of trendwatching.com, says the rise of Twitter, the microblogging website, enables companies to monitor what people are saying about them but also help them to engage actively with consumers....” Read more »
June 15, 2010 — “``When individuality is the new religion, owning or experiencing something no one else has is the ultimate status fix,'' Trendwatching.com said. ...” Read more »
June 15, 2010 — “International firm trendwatching.com this month looked into emerging markets such as India and Brazil and found a compelling pattern among recently launched products....” Read more »
May 26, 2010 — “For example, trendwatching.com, a London-based consumer trend monitor, has 600 trend watchers in more than 100 countries, with the aim of keeping an eye on opportunities around the world....” Read more »
May 25, 2010 — “영국의 유행 전문 사이트인 '트렌드 와칭 닷컴(www.trendwatching.com)'. 앞으로 일어날 작은 변화들을 미리 경험하는 데 도움을 얻을 수 있다....” Read more »
May 24, 2010 — “I recommend reading this report from trendwatching, to learn more about it and see many fabulous examples of brands helping their customers find the best gigs, taxis, pet friendly places and even restrooms....” Read more »
May 24, 2010 — “According to trendwatching.com, in a traditional consumer society, where consumption is one of the leading indicators of success, those who consume the rarest and most expensive, have typically attained the highest status....” Read more »
May 16, 2010 — “"As the priorities of society change and diversify, so do the ways in which consumers can get their status fix," says Chris Turner, head of research and analysis for Trendwatching.com, the consumer behaviour clearing house behind the report....” Read more »
April 7, 2010 — “I USA finnes det også allerede en rekke firmaer som spesialisert seg på tjenester for dem som ønsker å planlegge forvaltningen av sin digitale arv. Nettstedet Trendwatching.com spår at 2010 er året hvor dette vil vokse til å bli en millionindustri. ...” Read more »
April 5, 2010 — “According to Trendwatching.com: "It has never been more important for companies to turn their brand into a service. Jaded, time-poor, pragmatic consumers yearn for service and care, while the mobile online revolution makes it possible to offer über-relevant services to consumers anywhere, anytime....” Read more »
April 2, 2010 — “La prochaine génération de travailleurs a été définie par la firme Trendwatching comme la génération C, qu'elle définit comme connectée, citoyenne et consommatrice....” Read more »
March 4, 2010 — “An interesting set of videos over on trendwatching.com, a pretty interesting Amsterdam-based company that does what their name suggests....” Read more »
March 3, 2010 — “We speak to Chris Turner, Senior Analyst with trendwatching.com, about the consumer trends that will shape the market in 2010 and beyond....” Read more »
February 28, 2010 — “"This decade will see brands championing collaboration instead of an Us/Them mentality," the Dutch trend-spotting agency Trendwatching declared in its 2010 predictions. So, expect a shift from passive, transactional consumerism towards customers having more creative control -- arguably smart in the age of Web 2.0, where people expect a say on just about everything....” Read more »
February 25, 2010 — “This is something that Reinier Evers, founder of trendwatching.com, believes is crucial to the success of a company. " Every company should have its own trend group, even if that 'group' is just one person," he says. "The trend group is not some multi-million dollar/euro/pound affair. It doesn't have to employ a dozen staff - though of course that would be nice....” Read more »
February 12, 2010 — “Rather than try to make products that can be marketed as ethical in their own right, such as "fair trade" goods, firms are increasingly trying to take an ordinary product and boost its moral credentials with what one marketing guru calls "embedded generosity"....” Read more »
February 2, 2010 — “International firm trendwatching.com this month looked into emerging markets such as India and Brazil and found a compelling pattern among recently launched products....” Read more »
January 29, 2010 — “Maybe the idea caught fire because, as the folks at Trendwatching.com suggested last year, we are living in Generation G (that would be G for Generosity, not G for Greed, they said)....” Read more »
January 24, 2010 — “Als "Still Made Here"-Trend ("Noch hier gemacht") beschreiben Zukunftsforscher von "trendwatching.com" die Rückkehr des Regionalen. "Mit dem Zusammenbruch der Superstrukturen in Politik und Wirtschaft wächst die Sehnsucht nach lokalen Produkten", sagt auch der Trendforscher Torsten Rehder von der Hamburger Agentur "Trendone"....” Read more »
January 24, 2010 — “Reinier Evers, founder of trends service Trendwatching, foresees collaboration being an integral part of how cause-related marketing will evolve in 2010. He envisages lots of corporate giving schemes that will involve consumers by letting them co-donate (see below) or co-decide, as with Pepsi Refresh....” Read more »
January 8, 2010 — “"In the still rapidly expanding online world, instant gratification is even easier to obtain: 'Digital' has become synonymous with 'instant,' " says Reinier Evers of the trend tracking site Trendwatching.com. With nearly half of U.S. adults using social networking sites, expect more time-sensitive "flash sales" offered via Facebook or Twitter...” Read more »
January 7, 2010 — “Según el servicio de búsqueda y reconocimiento de tendencias Trendwatching, esta palabra, que nace de la mezcla entre maduro y materialista, es lo último en definición de personajes atrapados en el síndrome de Peter Pan pero necesitados cada año de enmarcarse en una nueva nomenclatura. ...” Read more »
January 6, 2010 — “The trendwatching.com list offers a couple of interesting examples of how far the trend may go. Consider the town of Bundaboon, New South Wales, Australia. It has banned the sale of bottled water....” Read more »
January 4, 2010 — “Online social networking was supposed to turn us into a mass of atomised, lonely individuals, choosing remote communication in place of real interaction. But, says Renier Evers of trendwatching.com, the reality is that the easier it is to get our hands on the right information, at home or out and about, the more likely we are to meet up in the real world....” Read more »
January 3, 2010 — “Dans son inventaire des tendances 2010, l'agence de conseil Trendwatching place "l'urbanité" en deuxième position."Il y a un siècle, à peine 5% de la population mondiale vivait dans les villes", explique-t-elle....” Read more »
January 3, 2010 — “MASS MINGLING: Social networking goes hypersocial: "Popular online services are all about tracking, connecting to and meeting interesting people," Trendwatching.com says. Try meetup.com....” Read more »
January 2, 2010 — “In special in marile aglomerari urbane, a caror putere economica si culturala o depaseste in unele cazuri pe cea a unei tari intregi, identitatile si preferintele de consum ale locuitorilor vor fi tot mai legate de cultura si brandul orasului, sustin specialistii de la Trendwatching.com, una dintre cele mai mari companii de previzionare a tendintelor, cu peste 160.000 de abonati....” Read more »
December 28, 2009 — “So, nowism, real-time reviews, collaboration, dynamic pricing, co-opetition, compliance and a real need for accurate up-to-date financial data are my key trends for 2010 but to be able to capitalise and commercialise on these, make a profit and delight your customers it will take a certain kind of business person....” Read more »
December 26, 2009 — “Reinier Evers, founder of Trendwatching.com, said: "It is always important to know where consumers are headed, as that is what business is all about - serving changing consumer needs....” Read more »
December 24, 2009 — “'Macro trends tend to dictate our environment, often in a broad, sweeping way,' says Reinier Evers of consultancy Trendwatching (www.trendwatching.com). 'Big technological, political, environmental, economic and societal changes will trump consumer trends, which in turn trump industry trends.'...” Read more »
December 23, 2009 — “Ten Trends for 2010, by trend analysts trendwatching.com, suggests that the relationship between the society of tomorrow and business brands will fundamentally change next year, meaning that brands will be forced to become bolder and more inventive to stay relevant. ...” Read more »
December 22, 2009 — “The trend predictors at trendwatching.com reckon there's going to be a rise in products with built-in charitable donations, like the RED label, and more items with incentives such as buy-one-get-one-free, where the free item is donated to a needy organisation....” Read more »
December 22, 2009 — “I am a massive fan of trendwatching.com. The 'Happy Spotters' it has recruited from more than 170 countries across the world provide real-time global trends, and the site really does top up your inspiration quota....” Read more »
December 11, 2009 — “Ten Trends for 2010, by trend analysts trendwatching.com, suggests that the relationship between the society of tomorrow and business brands will fundamentally change next year, meaning that brands will be forced to become bolder and more inventive to stay relevant....” Read more »
December 11, 2009 — “Para Reinier Evers, de Trendwatching, una consultora que analiza tendencias de consumo, el uso de la tecnología celular para movilizar a la sociedad es muestra de una tendencia en el mundo de la informática....” Read more »
December 10, 2009 — “The recent proliferation of the use of 'mystery' in marketing campaigns is also a nod in the direction of 'Nowism'. Products that are readily available have a much lower impact on the consumer and less longevity in terms of purchase satisfaction. ...” Read more »
December 9, 2009 — “A trendwatching.com, empresa londrina especializada em tendências, divulgou um estudo sobre as principais tendências de consumo para 2010 em diversos segmentos. ...” Read more »
December 3, 2009 — “Why wait until you get home to post a restaurant review, asks consumer trends tracker Trendwatching, when scores of iPhone apps let you post feedback as soon as you finish dessert? Why wonder about the name of that song, when humming into your phone handset will garner an instant answer from Midomi?...” Read more »
December 2, 2009 — “No solo hay diez tendencias para el 2010, hay más, pero la rima asonante de cartel taurino me pudo. Aquí van las primeras 5 de las 10 tendencias 10 según Trendwatching....” Read more »
December 2, 2009 — “Wat zijn de tien consumententrends voor 2010? De website trendwatching.com heeft een lijstje klaar. ...” Read more »
November 29, 2009 — “And it's that buzz, not the volume of products sold, that counts, says Reinier Evers, founder of Trendwatching.com. "If you combine a pop-up space with limited-edition products, then that is a double sweet spot," he says....” Read more »
November 26, 2009 — “Now, a scant eight years later and at the conclusion of the millennium's first decade, trendwatching.com ― an Amsterdam-based resource for up-to-date consumer trends ― has outlined the upcoming top 10 developments to look out for in the next year, half of which directly relate to the Internet. ...” Read more »
November 3, 2009 — “Tryvertising, a relatively new try before you buy concept, allows companies to receive real-time consumer feedback on new products, advertising campaigns and branding. ...” Read more »
October 15, 2009 — “According to trendwatching.com the new mega trend is Nowism. The Web site claims that this mega trend has, and will continue to have, a big impact on everything from your corporate culture to customer relationships to product innovation to tactical campaigns....” Read more »
September 10, 2009 — “Trendwatching.com said: "A transparency Review R(evolution) is going on. It's a need that is met online by having access to millions of other consumers and their experiences and opinions, from giant review portals to real-time channels such as Twitter....” Read more »
August 31, 2009 — “In the past few months, high-end brands including Hermes, Emilio Pucci and La Perla have embraced the pop-up-shop concept, as have Gap, Seven For All Mankind, Daffy's and others. But it's not just limited to fashion brands. Furniture designer Kenyan Lewis, wine bar MADCrush, chef Tom Colicchio, and the New Jersey Division of Travel and Tourism have also jumped on the pop-up wagon....” Read more »
July 23, 2009 — “But a trend called pop-up stores makes sudden disappearance part of the appeal. Pop-ups arrive unannounced in empty storefronts or public spaces and leave just as quickly....” Read more »
July 22, 2009 — “In 2002, Evers set up Trendwatching.com. Headquartered in Amsterdam, this firm scans the globe for the promising consumer trends, insights and related hands-on business ideas. Assisting Evers is a network of individuals, called spotters, spread across more than 120 countries....” Read more »
July 22, 2009 — “Does the recession have you reaching for new words? The Chicago-based ad agency Cramer-Krasselt has come up with a list of the year's top new terms...” Read more »
June 30, 2009 — “Reinier Evers of trendwatching.com, who originally coined the terms "pop-up retail" and "pop-up store," says: "They started out as manifestations of consumers' ever more transient needs - the need for surprise, for uniqueness, for discovery, for change....” Read more »
June 30, 2009 — “The process is the product," as trendwatching.com writes in its latest report, in which it also claims that the real-time the web is breeding a new quest for longevity or "Foreverism": "the new popularity of technology that allows consumers to find, follow, interact and collaborate forever with anyone & anything."...” Read more »
June 29, 2009 — “It's a lifestyle that's "less about treasure and more about pleasure," according Reinier Evers of Trendwatching, an Amsterdam-based market-research firm that coined the term....” Read more »
June 28, 2009 — “Reinier Evers, tüm dünyanın "trendleri bilen adam" dediği bir isim. İçinde moda olmayan bir trend röportajı yaptık Evers'la....” Read more »
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