New Words for a New Economy

July 22, 2009

Does the recession have you reaching for new words? The Chicago-based ad agency Cramer-Krasselt has come up with a list of the year's top new terms, including "Econnoisser" and "Homedulgence."

Here are a few of my favorites:

201(k) (n) What's left of a 401(k) after a recession.

Daylighting (v) Working a second job while on the clock for your first job.

Econnoisseur (n) An individual who takes great pride in finding highquality items at low prices.

Enoughism (n) The realization that one has more stuff than they could ever possibly need or use.

Flexinomics (n) A practice of renting or leasing so as to remain financially flexible and nimble in bad economic times.

HENRY (n) An acronym for High Earner Not Rich Yet. Refers to people who have healthy paychecks but aren't rich.

Homedulgence (n) An activity spurred on by the recession which seeks to replace going out. E.g., cocktail parties instead of bar nights and dinner parties instead of expensive restaurants. (Source: WordSpy.com)

Perkonomics (n) Small add-on benefits offered to consumers by companies to get or retain business.

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