Articles: trendwatching.com
...these are just a few compiled by Reinier Evers, founder of trendwatching.com, a consumer trends company with a network of more than 8,000 trend spotters who scan the globe for emerging consumer crazes.
January 09, 2007 in trendwatching.com
In Amsterdam, Reinier Evers, the founder of consumer website trendwatching.com, makes a living from the future. He is very much into coining phrases such as "minipreneurs", "couchsurfing" and "upgradia" to predict trends — and give them a push along.
December 31, 2006 in trendwatching.com
Next year, says Reinier Evers of Amsterdam's Trendwatching.com, will see the re-emergence of group decision-making power as organisations of all kinds try to harness the wisdom of crowds...
December 19, 2006 in trendwatching.com
...in fact, Reinier Evers has taken to saying that “trends are the new trend.” He says this with a bit of a wink, but still, he’s in a position to know: he is the founder of a company called TrendWatching, which by his reckoning has identified more than 60 trends since 2002.
December 12, 2006 in trendwatching.com
Forecaster trendwatching.com describes it as a new form of conspicuous consumption. A DIY culture is seen by some as a backlash to the pervasiveness and dominance of big brands.
December 12, 2006 in trendwatching.com
Reinier Evers reveals the latest in instant gratification. The humble vending machine looks set to revolutionise the range of products and services available on the go. No longer limited to cans of fizzy drink and limp sandwiches, now almost anything is available by putting a coin in the slot.
December 10, 2006 in trendwatching.com
JUST when you thought you would go insane if you heard the phrase "user-generated content" one more time, relief is at hand. The novelty is wearing off. Trendwatching.com notes that...
December 07, 2006 in trendwatching.com
Management Centre Türkiye ve Eventus işbirliğiyle 7-8 Aralık’ta gerçekleştirilecek “Yenilikçinin Büyüme Rehberi” temalı 7. Pazarlama Zirvesi’nin konuşmacılarından biri olan Reinier Evers, BusinessWeek, Time Magazine, The Guardian’a göre trend uzmanı. İşi bu, tüketici eğilimlerini kavramak isteyen yönetici ve pazarlamacılara, “hassas ayar” konusunda yardımcı oluyor. Müşterileri için daha iyi, yeni ürün, hizmet ya da iş kavramı sunmak isteyenlere ilham veriyor. Yani bir anlamda “trend perisi” gibi çalışıyor.
December 06, 2006 in trendwatching.com
Dünyanın en çok ziyaret edilen tüketici trendleri sitelerinden "trendwatching.com"un kurucusu Reinier Evers, dünyada 1 milyar insanın internete "oksijene koşar gibi" koştuklarını söylerken, tüketici trendlerini kavramak isteyen pazarlama yöneticilerine görüşlerinde "hassas ayar" yapmalarını önerdi.
December 06, 2006 in trendwatching.com
A trend that www.trendwatching.com describes as “youniversal”has led to millions of consumers living in virtual online communities, playing multiplayer games, chatting with people across the world and customising new social spaces with personal characters, opinions and videos.
December 01, 2006 in trendwatching.com
The world's growing list of "uber-wealthy" were the target of a luxury travel market organised here last week, with more than 2,500 delegates seeking a piece of the action estimated to be worth more than US$44 billion in travel expenditure.
November 29, 2006 in trendwatching.com
The author of The Hummer and the Mini on how to spot what's new and what's next
Trend guru and consultant Robyn Waters, former vice-president of Trend, Design, and Product Development at Target (TGT ), is best known as the mastermind behind the retail chain's high-profile, high-revenue "design-for-all" marketing strategy. Her book, The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape (Portfolio), just came out. Water's first, The Trendmaster's Guide: Get a Jump on What Your Customer Wants Next, focused on how trends are launched. The Hummer and the Mini tells managers, designers, and marketers what trends they should pay attention to now.
November 27, 2006 in trendwatching.com
Serial entrepreneur Reinier Evers loves searching for cool new ideas. But while most business people keep their ideas to themselves, Evers makes his money by sharing, leading the industry in commercial trendspotting.
IT WAS JULY 2001, AND THE DOTCOM CRASH WAS CUTTING ITS SWATHE THROUGH THE WORLD OF BUSINESS, BUT DUTCHMAN REINIER EVERS HAD JUST BECOME ONE OF THE LUCKY ONES. He had sold his online food delivery company, Urbanbite, to Lastminute.com, and immediately began looking for the next idea to put his money into. But he was soon to discover that when you’re a born entrepreneur, one idea is never enough.
November 04, 2006 in trendwatching.com
Trend spotters are combing through the world of blogs in a feverish search for the next big thing. Mary Riekert reports.
ON THE frontlines of cool, bloggers with street cred are the unwitting quarry of forecasters anxiously scanning the net in the hope of spotting just one thing: the next big trend.
The forecasters have a wide net to cast in: there are an estimated 100 million blogs worldwide, about 450,000 of which are in Australia.
Online encyclopedia Wikipedia says the concept of "cool-hunting" evolved in the early 1990s and refers to a new breed of forecasters who spot trends and add their interpretation to developments in fashion and culture.
September 21, 2006 in trendwatching.com
The web is now an interactive style bible par excellence. Simon Kurs discovers a global hip parade
Once, fashion fans were more concerned with the newest designs from Burberry rather than the latest version of BlackBerry, but now the web has become the hippest hang-out around. It is to the noughties what Andy Warhol’s Factory studio was to the 1960s: a meeting point for the hottest creative talents, and the place to report or unearth a new trend, artist, designer, band, hotly tipped restaurant or exhibition. The difference today is that there’s no guest list — anyone with a web connection can join.
July 09, 2006 in trendwatching.com
Ze worden wel de priesters van het consumentisme genoemd. Mensen die ons kunnen vertellen wat we willen hebben, nog voordat wij het zelf weten. De alomtegenwoordigheid van de trendwatcher
'Als je alles kon weten over morgen, wat zou je vandaag anders doen?' De website van Faith Popcorn - www.faithpopcorn.com - bestaat als het ware alleen uit deze vraag, vergezeld van de uitnodiging 'let's talk'. Want daar draait het uiteindelijk om: wie goed kan inschatten wat er gebeuren gaat, kan er zijn voordeel mee doen. Of anders gezegd: niet alleen regeren, maar ook winst genereren is vooruit zien.
June 17, 2006 in trendwatching.com
Lunchtime at Lickleyhead Castle, and there's a bit of a spaghetti incident. In the drawing room, the stately fire roars. In the kitchen, the chef beavers away. And in the dining room, half a dozen men look despondently down at their plates. It's potentially today's sternest challenge: consuming a plate of spaghetti bolognaise, by means of fork alone. "Some people cut spaghetti," shudders our hostess Diana Mather, at the head of the never-ending dining table. "Some even eat it with a spoon. This is not correct and it is not allowed."
June 04, 2006 in trendwatching.com
Trend guru Robyn Waters is perhaps best known as the mastermind behind Target's high-profile, high-revenue "design-for-all" marketing strategy. Since she left her post as vice-president of design, trend, and product development at "Tar-zhay," as fashionistas lovingly refer to the hip discount chain, Waters has gone on to form her own consulting firm, RW Trend, and write a book, The Trendmaster's Guide from A to Z. On her company's home page, she's billed as "Champion of Design" and "Cheerleader of Possibilities" -- and she brings a peppy, bright approach to the practice of marketing that recalls the cheery ads that her former employer is known for.
June 01, 2006 in trendwatching.com
Presently, there are 2,900 private health clubs in the UK, which is one for every 15,000 adults. Let's now move forward to 2016. Do you think there has been significant consolidation? Has there been a steep rise in the number of clubs? Do you think the service proposition has slowly evolved since 2006 or has a disruptive innovation occurred sending the industry on a fundamentally new path?
Many brands benefit from 'trend watching' as a tool to provide insight into the rapid pace of change effecting their consumers. This is particularly acute in service industries where the nature of the relationship between the consumer and the brand can be volatile. A single negative experience can quickly turn a raving fan into a raging critic.
June 01, 2006 in trendwatching.com
Whether your revenues are down, your cash flow needs a jolt, or it's simply time to expand your customer base, trends can provide a much-needed jump-start for your small business.
Let's face it. Larger companies are used to trend-watching and have gotten pretty darn good at it. They regularly spend the money to pick out influential ideas and convert them into must-have consumables for their customers. But why shouldn't your small or home-based business be able to do the same?
May 12, 2006 in trendwatching.com
“Knowing where the world of consumerism is heading will give you a point of view—a grip—and from that knowledge, you’ll hopefully be able to come up with new goods, services, and experiences that appeal to your customers,” explains Reinier Evers, director of Trendwatching.com, a free online digest of the trends that are tracked by marketers, retailers, designers, and consumers globally.
May 08, 2006 in trendwatching.com
FORMER Miss Malaysia 2003 Elaine Daly has taken to spraying herself with her Grand Amour perfume whenever she heads out to high society events these days.
Part of the appeal of the perfume created by French perfumer Annick Goutal, says Daly, is that “no other woman is wearing the same scent as mine!”
The fad now is for fragrances that people do not recognise easily. Ken Lim, of multi-brand boutique Kens Apothecary, says the trend began in Europe last year and Malaysians have caught on.
April 23, 2006 in trendwatching.com
trendwatching.com: Japanese consumers can take a cellphone picture of a bottle of wine at a store or restaurant, send the photo to a website and within seconds receive details on the vintage they're looking at. And American users of another site can find out which are the best seats on any make of passenger jet before they purchase tickets. These are examples of "infolust," a burgeoning trend featured this month at trendwatching.com. Thousands of global trend-spotters are peering into every corner of consumer culture, looking for evolving global and local trends, and every month the site offers a briefing on something new.
April 23, 2006 in trendwatching.com
Wireless networks and comfy chairs are expanding the decade-old trend of “being-spaces”--where people come to spend hours reading or working--into supermarkets, airports and even hospitals, according to trendwatching.com, a site that tracks consumer trends across the planet.
March 14, 2006 in trendwatching.com
Los coolhunters ahora se organizan a escala global y difunden modas y nichos de negocios por la web. Las últimas tendencias de consumo detectadas.
January 29, 2006 in trendwatching.com
Dans les années 90, les renifleurs de tendances officiels s'appelaient Li Edelkoort, Peclers ou Nelly Rodi. Ces bureaux de style publient encore des «cahiers de tendances» hors de prix censés être le fruit d'une captation, par les cerveaux les plus frais...
January 27, 2006 in trendwatching.com
The founder of Trendwatching.com, Reinier Evers, told a Grand Rapids audience in 2004 that he surveyed young people around the world and gave them a choice: Would you rather give up your car or your mobile phone?
January 22, 2006 in trendwatching.com
Nike, Coca-Cola, Saatchi & Saatchi, Canon, Sony Ericsson, Young & Rubicam, Procter & Gamble, Vodafone, Ikea…
Seminaarin osanottajaluettelon perusteella hollantilainen Trendwatching.com-toimisto vetää suuryrityksiä puoleensa kuin kärpäspaperi. Kaikki haluavat kuulla, millaisten ilmiöiden nousua Trendwatching.comin perustaja Reinier Evers povaa.
Muiden trenditoimistojen tapaan Eversin putiikin ennusteet perustuvat maailmalla hengaavien tuhansien vapaaehtoisten trendihaukkojen verkoston lähettämiin tietoihin.
Tässä Eversin ennustukset:
December 10, 2005 in trendwatching.com
How new digital networks help hipsters around the globe hunt for the next big thing. Around 100 times a day, a message lands in Reinier Evers' In box, bearing the promise of something new and cool. Sometimes the sender...
October 24, 2005 in trendwatching.com
'Cool Hunting' is a worldwide trend setting effort that's exploding on-line. You can watch the item here »...
October 12, 2005 in trendwatching.com
A partir da análise em tempo real do comportamento das pessoas no mundo, consultores ajudam marcas a criar estratégias de relacionamento mais próximas e reais com seus consumidores.
August 28, 2005 in trendwatching.com
Além dos designers e arquitetos de marcas, uma profissão que emergiu a partir da década de 80 foram os gurus de tendência de consumo. O expoente máximo dessa categoria é - alguns dizem "foi" - a americana Faith Popcorn,...
August 12, 2005 in trendwatching.com
Click on the images below to read the article (pages will open in a separate window)....
August 01, 2005 in trendwatching.com
by Zakir Hussain According to people who study trends, the latest consumer movement entails customers having their say in product design. Globalization and the growth of the Internet have made the world's 6 billion consumers more aware of choices...
May 28, 2005 in trendwatching.com
by Stan Stutter Hands down, the most eye-popping thing I saw at the American Association of Advertising Agencies/Institute of Communications and Advertising annual management conference in Bermuda earlier this month had to be a presentation by Reinier Evers, director...
May 12, 2005 in trendwatching.com
by Stevie Edwards Trends as noted by forecasters Every year is characterised by trends that shape the world around us. Some leading forecasters have shared their views about the forthcoming year with MR Business. Chris Middleton is the managing...
January 31, 2005 in trendwatching.com
by Cynthia Ironson When a business is located in the heart of New York City, it’s easy to stay on top of trends. Just ask distributor Focus Merchandising, which is based in the Big Apple. Owner Allison Rao-LaVigna knows...
January 12, 2005 in trendwatching.com
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trendwatching.com is an independent and opinionated consumer trends firm, relying on a global network of 8,000 spotters, working hard to deliver inspiration and pangs of anxiety to business professionals in 120+ countries worldwide. For more info, check out our latest (and free) Trend Briefing.
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