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is one of the world’s leading consumer trends firms, relying on a global network of hundreds of spotters. Our trends, insights and related innovations are delivered to 160,000 business professionals in more than 180 countries. More »
November 24, 2011 — “Los cazadores de tendencias del equipo de Trendwatching.com aseguran que éstas son sólo dos de una larga serie de iniciativas que ellos etiquetan bajo el original rótulo de Actos Aleatorios de Generosidad, una modalidad mediante la cual las marcas buscan humanizarse....” Read more »
November 20, 2011 — “Que faire dans de tels cas? Rester les bras ballants? Laisser faire, impuissant? Pas question! Il existe plusieurs moyens de s'extirper de ce type de bourbiers, et même de les prévenir, d'après le site Web Trendwatching.com....” Read more »
November 3, 2011 — “"Como nunca antes el consumo se ve afectado por el Factor-F: friends, fans, followers (amigos, fans, seguidores) porque la Web social potencia el antiguo hábito de la recomendación." Reinier Evers, fundador de trendwatching.com. ...” Read more »
November 3, 2011 — “Trendwatching.com recently released its September Trend Briefing entitled Retail Renaissance. In it, they describe RECOMMERCE as a new retail standard. By trading in their old (shoes, electronics, cars, clothes, appliances, toys, etc.) for a 'discount' on what's new shoppers: ...” Read more »
November 3, 2011 — “Technology, too, paved the way to the "curated" identity on Facebook, iPod playlists and Flickr. It also created the market for "curated consumption," the term coined by trendwatching.com in 2004 for the growing role style and cultural arbiters have in influencing buying decisions....” Read more »
October 20, 2011 — “A agência de tendências Trendwatching credita a estratégia da experimentação livre e irrestrita ao sucesso de dois modelos de loja de eletrônicos:...” Read more »
October 18, 2011 — “Companies increasingly let people go online to personalize products, such as sneaker manufacturers letting customers choose shoe colors and Wm. Wrigley Jr. Co. enabling customers to print a photo of themselves on a chewing-gum packet for special occasions at MyExtraGum.com, according to trendwatching.com....” Read more »
October 18, 2011 — “Each month we have trendwatching.com's Henry Mason update us on what is this month's biggest consumer trend....” Read more »
October 5, 2011 — “This week, the folks at Trendwatching.com have chosen to highlight the growing phenomenon of "re-commerce" in their latest trend briefing, discussing how trading in goods to trade up is becoming a common part of the purchase process for many consumers....” Read more »
September 28, 2011 — “In other recent research conducted by trendwatching.com, it is apparent that consumers have historically perceived big brands to be distant, inflexible and in many cases, self-serving. Consumers seek-out and buy from companies and brands that possess the same values as that they do....” Read more »
September 14, 2011 — “Según Trendwatching, analista de tendencias modernas con observadores en 120 países, el 2011 está marcado por escuchar a los clientes, para controlar su estado de ánimo e identificar sus necesidades....” Read more »
September 12, 2011 — “...It's a pattern that led trendwatching.com to list renting, loaning and sharing our possessions as one of the top trends of 2011....” Read more »
September 1, 2011 — “In cyberspace, people influence or are influenced by what those around them think and buy, the website trendwatching.com says in its latest report. ...” Read more »
August 26, 2011 — “Apple's long-standing paternalistic and often arrogant approach flies in the face of this new "transparency tyranny (PDF)," as it's been called. The company's longtime reliance on secrecy and its "we know what's best for you" attitude isn't going to be a sustainable one over the years....” Read more »
August 25, 2011 — “trend watching.com has coined the term "The F Factor" to explain the impact friends, fans and followers have on consumer purchasing decisions. That's for good reason, because it is estimated that there are nearly 1 trillion online conversations about brands every year in the U.S....” Read more »
August 16, 2011 — “According to trendwatching.com, as quoted by Bizcommunity, consumers and brands in emerging markets like Africa are "rapidly getting wealthier, more sophisticated, more mobile and more educated, which leads to an abundance of confidence, enthusiasm, creativity and entrepreneurialism."...” Read more »
August 11, 2011 — “For more involved and considered purchases, brands need to consider becoming what trendwatching.com call 'brand butlers'. In the online world, IKEA has 'Ask Anna', an automated online assistant....” Read more »
August 11, 2011 — “O trendwatching.com, um dos sites de tendências mais acessados no mundo, lança sua versão em português. Reinier Evers, fundador da consultoria fala do Brasil:...” Read more »
August 11, 2011 — “"It's tryvertising [try before you buy], in the best sense possible," says James. "Consumers get the opportunity to take something and try it out before making the decision to buy."...” Read more »
August 4, 2011 — “Consumidor com maior poder aquisitivo eleva exigências e demanda inovações até para produtos mais simples...” Read more »
August 4, 2011 — “For Henry Mason, head of research and analysis at trendwatching.com, mainstream celebrity endorsement is a key part of the successful subscription business model. "A large part of modern consumer behaviour is about the search for status,"...” Read more »
August 2, 2011 — “A empresa de pesquisa de tendências Trendwatching.com, com sede na Inglaterra, amplia sua atuação no País e passa a disponibilizar seus Trend Briefings (informações gratuitas enviadas mensalmente aos profissionais) em português....” Read more »
July 13, 2011 — “Henry Mason, head of research and analysis at consultancy Trendwatching, has dubbed the phenomenon "Profession-all". Its latest report notes that not only does a DIY mentality fit with the tough economic climate but it harnesses a craving among consumers for creativity....” Read more »
July 6, 2011 — “trendwatching.com, publicación online dedicada especialmente a la detección de tendencias en consumo nos propone algunos consejos....” Read more »
June 30, 2011 — “trendwatching.com predicted in 2004 that a new generation of consumers would co-create new products and services around their lifestyles. Dubbing the trend "Generation C" (for Content), trendwatching also noted that "customer-made" goods require much more than off-the-shelf customization. ...” Read more »
June 27, 2011 — “trendwatching.com, which looks for emerging ideas worldwide, pointed out four marketing moves that show innovation really hasn't been squelched....” Read more »
June 23, 2011 — “In its March/April brief, trendwatching.com suggests that practicing Random Acts of Kindness is a winning strategy for businesses. While this may seem like the kind of thing only big corporations can afford, there are many small businesses taking advantage of this cultural shift to differentiate their businesses and make a difference in their communities....” Read more »
June 23, 2011 — “מאמר שפורסם באחרונה באתר trendwatching.com מעלה את הדיון על כוחם של "החברים" ומכתיר את התופעה בשם: ה-F-Factor. ה-F מייצגת את ה"FRIENDS", ה-"FANS" וה-"FOLLOWERS" המשפיעים על החלטות הקנייה של אחרים....” Read more »
June 23, 2011 — “Trendwatching.com, uno de los tres observadores mundiales de tendencias emergentes de consumo, ha pronosticado un floreciente mercado en torno a la protección y conservación del contenido digital que ellos consideran "el núcleo de la marca personal de cada uno de nosotros"....” Read more »
May 26, 2011 — “There is nothing permanent except change. The best way to keep up with all the changes is to make friends with the future!...” Read more »
May 26, 2011 — “Consumatorii urbani tind să fie mai îndrăzneţi, mai liberali, mai toleranţi, mai experimentaţi, mai predispuşi să experimenteze produse şi servicii noi, potrivit trendwatching.com....” Read more »
May 19, 2011 — “I think 'fragmentization' and 'snacking' are the two pivotal elements that really need to be considered when one talks about the trends that are shaping media consumption across the globe....” Read more »
May 19, 2011 — “A new generation of trendsetters is keeping their passion for clothes and style while letting sustainability, longevity and generosity inspire all aspects of their lifestyle. Henry Mason, Head of Research & Analysis at trendwatching.com says....” Read more »
May 16, 2011 — “According to a recent TrendWatching.com report, ''random acts of kindness'' are seen as one of the most effective ways of connecting with potential customers, especially those who expect businesses to be socially, ethically and environmentally responsible....” Read more »
May 13, 2011 — “Discussing the increasing importance of social media in commerce, Trendwatching.com minted the term F-Factor to describe the influence of friends, fans and family: ...” Read more »
May 13, 2011 — “Favorite niche news source: Trendwatching.com. Every month there's a big article on what's changing and what should businesses be focusing on, if they want to benefit from it. I read every word a hundred times. I like that big-picture thinking....” Read more »
May 5, 2011 — “Trendwatching.com identifies the "ownerless" society as a key trend for 2011. It says: "traditional ownership implies a certain level of responsibility, cost and commitment. Consumers looking for convenience and collecting as many experiences as possible want none of these things....” Read more »
May 3, 2011 — “Gill was part of the panel, 'Follow me... Cult Brands give their 2 cents on Marketing to Youth' which also included Reinier Evers, founder, trendwatching.com, Amit Agrawal, head of content partnerships at Google, Piyush Sharma, CEO and publisher, Maxim, and Sumeet Yadav, business head -Diesel....” Read more »
April 26, 2011 — “Henry Mason, head of research and analysis at Trendwatching.com, says brands are able to combine this strategy with social media to maximise the impact of one act, which may or may not be random....” Read more »
April 20, 2011 — “The year 2011 will see what trendwatching.com calls full-on "planned spontaneity" - Travel suppliers can expect to see consumers rushing to sign up for services (the planned part) that allow for mass mingling with friends, family, colleagues or strangers (the spontaneous part). A key trend is the developing segment of consumers signing up for mobile services that passively and constantly broadcast their locations. ...” Read more »
April 20, 2011 — “Hiring someone to complete home improvement projects for you or tackling do-it-yourself (DIY) jobs can add style and functionality. In fact, mastering new DIY skills has become a badge of honor for many homeowners, according to trendwatching.com....” Read more »
April 14, 2011 — “Trendwatching.com, one of the world's leading trend firms, has released its new report on consumer trends in 2011, positing the rise of a group it calls "Citysumers."...” Read more »
April 11, 2011 — “Das niederländische Institut „Trendwatching" setzt Concept Stores mit einem „kuratierten Einkaufen" gleich. „Es geht mehr um den Kontext als um die Produktpalette", sagt Astrid von Rudloff, Geschäftsführerin der PR-Agentur Weber Shandwick, „Concept Stores werden als individuelle Lebenswelten wahrgenommen, die Stilsicherheit und Orientierung liefern....” Read more »
April 4, 2011 — “"What's really driving these trends is the longing from consumers for what we call 'human brands' to be generous, understanding, or just helpful," Henry Mason, of trendwatching.com, writes in an e-mail. ...” Read more »
March 31, 2011 — “"A vitória da transparência" chama-se um recente estudo da agência Trendwatching, que observa tendências de consumo em todo o planeta. O estudo indica que quanto mais o cliente estiver informado sobre a mercadoria, maior a chance de ele comprá-la. E isso vale principalmente para produtos orgânicos....” Read more »
March 29, 2011 — “En étendant le sujet, le très sérieux Trend Watching Report (pour lequel vos serviteurs contribuent de temps en temps en tant que « Happy Spotter« ) parlait d'ailleurs en 2010 du concept d' Urbany : le postulat est qu'en 2050, 70% de la population mondiale habitera dans une ville ; ces écosystèmes vont agir comme épicentres principaux des tendances, des courants notamment mode....” Read more »
March 28, 2011 — “Pazarlama dünyasında olup da bilmeyen yoktur ama ben yine de söyleyeyim; Trendwatching.com - adından da anlaşıldığı gibi - global tüketici trendlerini takip eden bir kuruluş/websitesi, tabiri caizse trend merkezi....” Read more »
March 25, 2011 — “As associate Reinier Evers, founder of Trendwatching.com, has noted in his recent trend report on Citysumer, urban areas are reinventing and reinvigorating themselves. With a focus on URBAN BOOM, URBAN MIGHT, and the spread of URBANE values the future is about the city, and I believe this is true....” Read more »
March 14, 2011 — “>> העולם משתגע. מצד אחד נדמה שהשטות הזו, גרופון, כובשת את העולם, ומי שלא יתפשט ויציע את הסחורה שלו יותר ויותר בזול לא יהיה במשחק. מצד שני, התפישה של בניית המותג באמצעות נדיבות ויחסים קרובים עם הצרכנים תופסת את כותרות העיתונים המקצועיים. ...” Read more »
March 12, 2011 — “Det er ikke vanskelig å finne spor etter samme trend andre steder. Menneskenes lengsel etter vennlighet fremsettes som den viktigste konsumenttrenden i 2011, av amerikanske Trendwatching.com - et verdens mest spennende trendinstitutter....” Read more »
March 10, 2011 — “The florist chain has been sending flowers to British tweeters who complain of feeling unwell or sad for several months now. According to Trendwatching.com's latest bulletin, it's part of a new marketing technique. ...” Read more »
March 10, 2011 — “Brand butlers, a concept introduced by Trendwatchers several years ago, is now making its way into the app world. Brand butlers assist customers with tasks they already perform. ...” Read more »
March 8, 2011 — “Sosyal medya üzerinden potansiyel müşterilerin ilgisini yakalamak için onlara sürpriz rastlansal güzelikler yapnmak trendi yayılıyor. Gayet tabii potansiyel müşterilerin tercih ve beklentilerini belirlemek hiç bugünkü kadar kolay olmamıştı ....” Read more »
March 7, 2011 — “Trendwatching.com calls them citysumers, the hundreds of millions (and growing) of experienced and sophisticated urbanites who are ever more demanding and more open-minded, but also more proud, more connected, more spontaneous and more try-out-prone....” Read more »
February 21, 2011 — “Henry Mason, head of research and analysis at trendwatching.com, a global trend analysis company, incorporated in the Netherlands, says DIY is an aspirational trend. ...” Read more »
February 20, 2011 — “...могат бързо и лесно да разпространят тази информация чрез социалните си мрежи", обясняват анализаторите от Trendwatching.com, друга от водещите компании за наблюдение на тенденциите при потреблението......” Read more »
February 10, 2011 — “"Trends are the new trend," Reinier Evers, founder of the Dutch company TrendWatching, told The Times. Evers made his mark in the trend-spotting world for naming widespread movements such as "Tryvertising," "Life Caching" and "Youniversal Branding."...” Read more »
February 10, 2011 — “CITYSUMERS. Yepyeni tüketim âdetleri olan bir şehirli modern nüfus oluşuyor, bunlara "consumer" kelimesiyle oynayarak "citysumers" da denilebilir "trendwatching" sitesinin yaptığı gibi. ...” Read more »
February 7, 2011 — “Henry Mason, head of research and analysis at Trendwatching.com, describes the schemes as "embedded generosity". Following the recession and backlash over bankers' bonuses, Mason says consumers are disgusted with greed and are longing for institutions that care....” Read more »
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