Our South & Central America Office
Based in São Paulo, trendwatching.com’s South & Central American team spots and interprets local consumer trends, insights and innovations, and translates trendwatching.com’s global trends into local opportunities.
The team collaborates with dozens of on-the-ground spotters in all South & Central American countries, and with trendwatching.com’s research teams in London and Singapore. They also scan dozens of business sources from around the region.
These findings bring inspiration to both local brands and entrepreneurs, and to global brands* keen on being in the know about the latest trends in the region.
*Current trendwatching.com clients, small and big, range from Sony, Vodafone, BMW and Gucci to respected Latin American companies, such as Y&R Brasil, Nextel, Itaú, Globo, DDB Argentina, the Bogota Chamber of Commerce, Kraft Mexico and Carvajal S.A.
The team is headed up by Luciana Stein, Head of South & Central America. Born and raised in Porto Alegre, Luciana graduated in journalism from the Federal University of Rio Grande do Sul, and did an MBA in Luxury Management at FAAP.
She has worked for the consumption sections of Valor Econômico newspaper and Estampa magazine, and has given many trend presentations, including the Istituto Europeo di Design, our sold out São Paulo Consumer Trend Seminar in August 2012, and the World Future Trends Summit in Miami.
She also is regularly featured in publications like Meio & Mensagem (Brazil), Época Negócios (Brazil), Exame (Brazil), Mundo Marketing (Brazil), Portafolio (Colombia). Read more articles here »
trendwatching.com South & Central America offers the following trend services:
1. Free Monthly Trend Briefings in Portuguese and Spanish
Subscribe to our free monthly Trend Briefings (published in 9 languages, including of course Portuguese and Spanish), and join more than 200,000 business professionals in 180 countries.
New: our South & Central American Trend Report
Completely dedicated to South & Central American consumer trends, insights and innovations for 2013-2014, this new, must-have Trend Report (in PDF and PPT) for global and South & Central American brands alike, can be instantly downloaded.MORE HERE »
4. Trend Lectures and Workshops
Luciana Stein, Head of South & Central America, is a sought after keynote speaker on Latin American consumer trends and their impact on businesses and organizations.
Some of the seminars and organizations she has presented are Asomercadeo Medellin, Câmara de Comércio de Bogotá, the Istituto Europeo di Design in Milan, our sold out São Paulo Consumer Trend Seminar, the World Future Trends Summit in Miami, and the “Idéias na Laje” event, Ponto de Contato, in São Paulo.
For information on how to engage Luciana for a public or private speaking engagement, feel free to contact Anna Mulholland, our Seminar and Presentations Manager at firstname.lastname@example.org.
5. Content Partnerships, Syndication and Journalist Quotes
Ideal for journalists, editors, bloggers and more, trendwatching.com content is available for use by South & Central American media and professional organizations that are interested in running ongoing coverage of our consumer trends and innovations. We also have a team of analysts who are available to offer their expertise for some of your most pressing stories.
If you have any questions about our services out of São Paulo, please email (in English, Spanish or Portuguese) Nathalia Souto, Client Services Director, at email@example.com
São Paulo office address
Rua Augusta, 2690
Jardins – São Paulo, Brazil
Tel: 55 11 3083-5401