“We’re using the report for learning, for stimulating discussions, and for presentations. We particularly like the many visuals and examples that support the trends mentioned.”
Ilene Strongin-Garry, Manager: Research & Trends
InterContinental Hotel Group, US
Clients who now have access to our Premium service range from some of the most respected big B2C brands, right down to ambitious small firms and agencies. More »
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The trendwatching.com research team scans up to 500 business sources on a daily basis, keeping an eye on both the latest consumer trends and theory, and spotting innovations from brands (your competitors!) that are already successfully applying these trends. We also curate the ongoing contributions from our network of over 750 spotters in more than 100 countries. All trends end up in our Macro Consumer Trend Framework, while more than 3,000 key innovations have been indexed by trend and industry.
As we've successfully been spotting and coining trends for more than eight years now (with coverage from the New York Times to the Harvard Business Review, and with a client list that includes virtually all leading B2C firms), rest assured that anything noteworthy in the consumer arena will come your way the moment you become a Premium client.