What you'll get
Premium clients receive instant, exclusive access until November 2012 to all of the below:
- All our trends and over 5,000 examples.
- Examples indexed by trend and industry.
- Up to 200 new trend examples added each month.
- Tips on how to spot and apply these trends and examples.
- Our 2012 Trend Report (instant PDF and PPT download)
- The report features a dozen major themes, 40+ trends, and numerous examples, statistics and opportunities.
- You will also receive the report as an exclusive printed edition (couriered to your desk).
- Trend implications, examples, statistics and opportunities for your industry.
- 17 B2C industries covered, in PowerPoint decks, from Food & Beverage to Financial Services.
2012 Trend Report
The 2012 Trend Report outlines the crucial consumer trends for the year ahead.
Split into major themes and featuring 40+ trends, the 2012 Trend Report covers every major development in the (very turbulent!) consumer arena. A small sample:
MACRO – A brief overview of current global macro trends. These economic, demographic and political trends provide you with the context for everything that follows in 2012 Trend Report.
EMERGED – How to best serve the hundreds of millions of ever-wealthier consumers in emerging markets in 2012? Apply the lessons in AHEAD, EMERGING MATURIALISM and more.
BE NAKED – Consumers crave humanity, compassion, transparency and maturity, and brands have to show a human side in 2012. Featuring BETA BUZZ, LIFE'S A PITCH and more.
CITYSUMERS, PART II – Unprecedented urbanization, and the changes in consumers’ attitudes, expectations and tastes that it triggers, will continue to be a source of endless innovation in 2012. Trends to watch are MINI METRO, URBAN-ECO and URBANIZED.
DISCOVER & DECIDE – From THE F-FACTOR to DATA DIVINITY to PERFECT STRANGERS to ME-TAIL, 2012 will be all about consumers' new discovery, decision-making and purchasing patterns (highly influenced by friends, fans and followers). Are you ready?
ENDURING ECO – Discover 2012's new types of eco-consumers, and learn from forward-thinking brands already adapting their products to cater to and even delight them: from ECO-HYGIENE to ECO-OUTSOURCED to ECO-SUPERIOR.
WELLTHY – The pursuit of good health will remain at the top of all consumers’ agendas. Watch how new technologies will unlock a whole host of behaviors in 2012: from HAPPINESS to HUMAN+.
And then there's BENCHMARKED LIFE, SEAMLESS, INSTANT SKILLS, EXPERIENCE CRAMMING, NOW OR NEVER and more, much more. All you need to not just survive, but thrive in 2012!
Note: Clients instantly receive the report in a downloadable & printable PDF and a ready-to-present PPT. As an exclusive bonus, we will also FedEx a printed edition straight to your door.
Trend Database + Monthly Updates + Tips
Exclusive Trend Database
Besides the 2012 Trend Report, you also get access (until November 2012) to our Premium Trend Database, which contains every consumer trend we’re tracking, from Premium-only trends to updates on the trends covered in our Trend Briefings. Always illustrated with the latest and best insights and examples from around the world*, everything is fully indexed and fully searchable. On top of that, all content can be easily downloaded in various formats, tailored and presented to your team: perfect for when you need inspiration for a new strategy, product / service or campaign.
For example, if you enjoyed our BRAND BUTLERS trend, then as a Premium client, you can quickly download the very latest examples from brands capitalizing on this trend, and filter by industry too.
*The database currently contains 5,000+ trend-related innovations, all indexed by trend and industry.
Theory, stats and more
Each trend has its own individual page with theory, statistics, insights and opportunities.
Trend examples + Monthly updates
Our dedicated Premium team adds up to 200 new trend examples to the database each month. You will receive, and have access to these updates until November 2012.
Tips
Last but not least, there’s a dedicated Tips section to help you make the most of our Premium content, with an emphasis on how to apply the trends, insights, and examples to your own business. In short, the Trend Database makes inspiration and innovation easily accessible. And if you need any further advice, our Client Services team is always on hand to help.
Industry Trend Reports
You will also gain instant access to dedicated, constantly updated PowerPoint presentations covering 17 major B2C industries - from Food & Beverage to Financial Services. These presentations apply major consumer trends as featured in our Trend Framework and Database to your industry, resulting in industry-specific examples, stats and opportunities you can run with. See a full list below of the industries covered.
- AUTOMOTIVE
- (Car manufacturers, car rental companies)
- BEAUTY / PERSONAL CARE
- (Cosmetics/ make-up, skincare, personal hygiene, hair care, grooming)
- CONSUMER ELECTRONICS
- (Manufacturers of domestic appliances, computers, TV sets, etc.)
- DOMESTIC CARE
- (FMCGs, supermarkets)
- EDUCATION
- (Schools, colleges, libraries, online learning platforms, nurseries, training centers)
- FASHION
- (Apparel, footwear, jewellery)
- FINANCIAL SERVICES
- (Retail banks, insurance companies, investment banks, credit card issuers, mortgage advisors, payment providers and lenders)
- FOOD & BEVERAGE
- (FMCGs, supermarkets, bars & restaurants)
- GOVERNMENT & PUBLIC SECTOR
- (Governments, states, local authorities, councils and public utilities)
- HEALTH
- (Gyms, spas, clinics, hospitals, pharmacies, drug companies)
- HOME & GARDEN
- (Real estate, architecture, energy and interior, construction, garden & office design)
- MOBILE & TELECOMS
- (Network providers, handset manufacturers, fixed line operators)
- MEDIA
- (Online and offline publishers, newspapers, social media, magazines, television networks, radio networks)
- MUSIC & GAMING and ENTERTAINMENT
- (TV stations and networks, radio, film, record labels, entertainment venues, theaters, concert organizers, promoters, video game developers/ distributors)
- NOT FOR PROFIT / SOCIAL CAUSE
- (Charities, nonprofits, social enterprises, NGOs, fundraisers, voluntary organizations)
- TRANSPORT
- (Airlines, airports, railways, ferries, postal/shipping companies, bike manufacturers, commuter services)
- TRAVEL & TOURISM
- (Hotels, holiday operators, theme parks, cruise operators, tourist authorities)
Please note that if you're in Retail, Design, or Advertising/Marketing, virtually all of our content will automatically apply to your sector/discipline. Hence the large number of clients from the agency world, as well as from the retail sector.
Not sure your particular sector is covered by one of the above industries? Just email Andrea Thorn, our Head of Client Services, for more information.
Some of the brands already enjoying access
Have a question?
Find the answer in our Questions Answered section or email Andrea Thorn, our Head of Client Services. She'll get back to you straight away. Really.
Instant access only $1,849
Who decided that professional trend services should cost a fortune? Our all-inclusive price is an affordable $1,849 / €1,349 / £1,149 for full access until November 2012.
