"Certain focused and well respected
brands, often beacons of coolness and quality,
are now cashing in by partnering with and enriching other, more all-encompassing
brands."
Read the full trend
description to learn all about BRANDED BRANDS, or scroll down for
BRANDED BRANDS imagery.
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Last update: JULY 2004
  Sony designed six branded apartments in the new Tokyo Times Tower. Each room in the Star Trek-like 60m2 apartment comes complete with cutting-edge entertainment, networking and home automation gear.  Apple and BMW have co-created an adapter that enables iPod owners to plug the music player into a cable in the glove's department, connecting it to the car's stereo system. The music can then be controlled through buttons on the steering wheel. |
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 South Korean mobile phone manufacturer VKPhone teamed up with Austrian Swarowski Crystal to create crystal encrusted handsets. |
 The BeerTender is a professional beer tap and proprietary, compact 4--litre Heineken kegs for the home, co-created by Heineken and Krups. |
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Last update -- FEBRUARY 2004
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Philips and Nike: Portable Sport Audio products. |
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Adidas shoes and Goodyear rubber soles. |
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 Oral-B, Disney and Duracell. |
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NOVEMBER 2003
Nickelodeon Family Suites -- TV channel/kids brand meets the Holiday Inn.
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OCTOBER 2003
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Pay for your gas in no time at all, using the Timex / Speedpass watch |
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SEPTEMBER 2003
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AUGUST 2003
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Cole Haan (a Nike subsidiary) is promoting its new line of shoes with "Nike
Air Technology" inside.
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MAY 2003
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