"We have dubbed this phenomenon DAILY LUBRICANTS: the fast growing class
of products and services that cater to consumers' need for simplicity, and that
literally lubricate daily life."

Read the full trend description to learn all about DAILY LUBRICANTS, or scroll
down for DAILY LUBRICANTS imagery.

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Last update -- APRIL 2004

The Container Store 'Saturday-Plus' subscription, Volkskrant, The Netherlands.

'Real Simple', a successful new breed of 'simplicity magazines' in the US.