"The hundreds of millions of global consumers who are now unified in their quest for the best deals on offer on a global scale in virtually each B2C category."

Read the full trend description to learn all about MASS CLASS, or scroll down for
MASS CLASS imagery.

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Last update -- AUGUST 2004 | MASS CLASS CARS

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JANUARY 2004

The MASS CLASSES will soon be able to jump aboard 800+ passenger Airbus 380s. Korean Air above and Virgin Atlantic below (both images are simulations).

And MASS CLASS goods are already taking to the seas on Samsung-built ships that carry over 8,000 20-foot containers.

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NOVEMBER 2003 | IKEA is cleverly bringing MASS CLASS products to BRIC countries

IKEA is finding its way to the MASS CLASS in China and Russia.

Russian IKEA catalogue.