"From gallery-like shopping spaces with one-off exhibitions to mobile units bringing innercity-chic
to rural areas, TRENDWATCHING.COM has spotted an emerging trend in temporary retail
manifestations around the world."

Read the full trend description to learn all about POP-UP RETAIL, or scroll down for
POP-UP RETAIL imagery.

• Tip: Preparing a presentation? Use these pictures! To save, right-click the image and choose 'Save as'.


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Last update: JULY 2004 | Target in the Hamptons, JC Penney's at Rockefeller Center, and theShop at Style.com.



Target, now the official 'King of POP-UP RETAIL', has done it again: after Isaac Mizrahi's temporary 1500 sq. feet store in Rockefeller Center last October, the company popped up in the Hamptons with a temporary, 5 week summer store in the Bullseye Inn (28 May - 4 July 2004).
     



JC Penney, riding high these days on more contemporary collections, is honoring its new home furnishings brand, Chris Madden (an up-and-coming home decorating maven), with a 2,500 square feet pop-up space at Rockefeller Center.		  


Style.com, the online home of Vogue and W magazines, recently introduced TheShop, which features a handful of online boutiques that rotates weekly. The shoplets range from hip, affordable work and weekend wear from Club Monaco to elaborate, collectable shoes by Edmundo Castillo.

 



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MARCH 2004 | Comme des Garcons opens a one-year store in East Berlin.



 



No fancy architecture at the Comme de Garcons 'independent base'; just cool clothes in a funky neighbourhood, closing its doors 12 months from now. (Photo: New York Times.)

Poster advertising the Berlin store's opening.


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JANUARY 2004 | Airline Song sets up shop in SoHo. From November to December 2003, that is.
A new one in Boston is about to pop-up soon!



Song's SoHo storefront.
 



Welcome to the new face of retail?

 



A sexy lounge reflects Song's stylish appeal.


 



Test-fly one of the fairly roomy seats, with a host of personal video and audio services.


What's happening at Song in the City? An itinerary for the store's two-month sojourn.


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JANUARY 2004 | An exclusive retail concept and exhibition store: Vacant



Products on display (and for sale) at Vacant: what city is next on their itinerary?



 





By joining the Vacant Club, you'll be the first one to know about the next Vacant location.