What kind of trends does the 2008 Trend Report cover?
The report covers dozens of updated and new consumer trends, across all B2C industries. As you have come to expect from us, trends come with numerous examples of how other brands around the world are already capitalizing on these trends. For the first time, we've included exclusive videos (street interviews with consumers in dozens of cities) as well. For a complete overview, please check the table of contents .
Will the report be relevant to my industry, or the market/region we're in?
Firstly, the report deals with consumer needs and wants. As those needs and wants are increasingly global, and can be applied across all industries, the report is relevant to any brand looking to innovate in the B2C arena, in any consumer society in the world.
Which is why such a wide range of brands from more than 50 countries purchased our previous report (for more information, see the next question).
Furthermore, the examples featured in the report come from a wide range of industries (automotive, food & beverage, IT, transportation and hospitality, telecom, fashion, architecture, electronics, finance, utilities, retail, media & entertainment and advertising) and countries.
Who bought your previous report (the 2007 edition), and what did they have to say about it?
Many Fortune 500 companies, as well as many smaller organizations and agencies, bought the 2007 Trend Report. Job titles of purchasers so far include marketers, insight managers, heads of innovation, entrepreneurs, CEOs, agency planners, creative directors, product & business development managers and other business professionals depending on being in the know. Have a look at some testimonials.
What is the difference between your monthly Trend Briefings and the 2008 Trend Report?
Besides plenty of new, never before published trend material, the report also provides important updates on previously published trends, and ties together our most important trends, providing context and hands-on tips on how to profit from them, including numerous new examples. The videos included with the report are exclusive too.
What format does the 2008 Trend Report come in?
The report is written and designed in PowerPoint. The 200+ slides contain hundreds of pictures and graphics, while the notes section for each slide contains texts and stats/numbers. Both the text and visuals follow a clear story line. To facilitate printing/reading purposes, we have made available a PDF version of the entire report as well.
Can I change or adjust the slides and notes?
Yes. In fact, we invite you to! The entire report comes in a fully 'open' PowerPoint format, leaving it up to you if you want to use/incorporate our content 'as is', or adjust it to your own specific needs concerning fonts/visuals/texts/headers and so on.
Will the PowerPoint file work with my Mac?
Yes, the 2008 Trend Report has been optimized to work on both PCs and Macs.
What format do the videos come in?
The videos come in Windows and Mac compatible QuickTime format, and can be downloaded from the Extras section.
How do I access report tips, videos and updates?
After receiving your copy of the 2008 Trend Report, you'll receive (via email) a personal user name and password which will give you exclusive access to the 'Extras' section on our website. Updates will be available for downloading until August 2008, and you will receive an email notification whenever new material is added.
Help, I'm having tech issues!
If you run into any issues related to downloading the report, the videos or other files, please check our Instructions page. If that doesn't help, please email Kelly Atkinson, our Trend Report Coordinator, who will be happy to help you out.
How much does the 2008 Trend Report cost?
If you order now, the report, including updates until August 2008, will only cost you $699 / €499 / £349. This is significantly less than most trend reports out there, which are often in the thousands of dollars, but we enjoy a bit of trend democratization ;-)
What if I want to give my team access to your report?
Here’s how it works: the report is for internal use, for you and your team. If a colleague from another department, branch, or country needs the report as well, we expect him or her to purchase his or her own copy. We have on purpose kept the report very affordable, so individuals at both small and large organizations will be able to afford their own copies. We ask you to respect this 'honor' system, as the alternative would be a very expensive, 'global license' system, pushing up the price of the 2008 Trend Report into the thousands of euros, dollars or pounds.
Oh, and to further state the obvious: you cannot repackage/resell the report without our permission.
If you have any doubts, just email Kelly Atkinson, our Trend Report Coordinator, at kelly@trendwatching.com.
Do you offer discounts to non-profits or universities?
We have a few reports available at a discounted price for non-profit organizations, and non-commercial educational institutions. To apply for a discount (we can’t guarantee anything), please email Kelly Atkinson, our Trend Report Coordinator, at kelly@trendwatching.com.
Delivery of the report is by secure, instant download, or a free of charge, express-shipped CD-ROM (handled by FedEx worldwide). The latter has proven useful for clients who are either on a very slow online connection, or whose companies' firewalls make it impossible to properly download any files.
Will I be able to get a refund if the report doesn’t meet my expectations?
If you feel the report really doesn’t deliver on what we’ve been promising, we’ll offer a refund.
To avoid any disappointment or disagreement, we kindly ask you to carefully review our extensive overview of what you'll be buying: www.trendwatching.com/trendreport, which includes a table of contents.
Obviously, tone of voice, focus, and visuals will be very much like our earlier work and our monthly Trend Briefings (www.trendwatching.com/trends), so rest assured that if you enjoy our briefings you will also enjoy this report.
If you have any doubts, please email Kelly Atkinson before ordering; she will be able to tell you if the report is 'for you' or not!
Do I officially subscribe to the report updates?
No, the updates are purely a bonus, and will last until August 2008. So you're buying a report that is supplemented with bi-monthly bonus updates. In that sense, it's not an official 'subscription service', as that would require a different payment structure.
Can I use the report outside my office/company?
The report is for internal use only: you and your team. You cannot resell or repackage the report (slides, texts and videos) in any possible way or form without our written consent. The same goes for presenting our content to an external audience (industry conferences, paid workshops etc).
If you're part of an agency or consulting firm, we're more than happy with you presenting (parts of) the content to your clients, but only if you always state the source ("trendwatching.com's 2008 Trend Report"); this should be both verbally communicated to clients, and clearly indicated on the actual slides you use.
How is the 2008 report different from the 2007 one?
Even though both reports come in the same format (allowing for easy mixing and matching), the content is obviously different. The 2008 Trend Report contains lots of new trends, as well some important updates on trends covered in the 2007 edition. What's truly new is the exclusive street videos that come with the 2008 version. To read testimonials for the 2007 edition, please go here.
Can I still buy your previous (2007) report?
Yes, you can! Our 2007 Trend Report is still relevant to anyone wanting to dive into today's trends: the 400+ slides/notes PowerPoint remains current and ready to go. What's more, its format is fully compatible with the new 2008 Trend Report, so if you own both, you can mix and match the content to your heart's content. Just email Kelly Atkinson, our Trend Report Coordinator, for more information.
Yes, any time! Just email Kelly Atkinson, our Trend Report Coordinator, at kelly@trendwatching.com.
Email Kelly Atkinson, our Trend Report Coordinator. She'll get back to you straight away. Really.
