(Just so you know: many small firms, consulting firms and agencies have ordered as well.)

 

What some of our clients had to say about the previous edition (2007) of the report:

1. "Loved the global perspective. We've been integrating materials into Ford's internal trend analysis."

Sheryl Connelly, Global Trends and Futuring Manager
Ford Motor Company, US

2. “I find that the report provides a good price/value ratio. This format works well as we can use it to support our thinking and quickly integrate the insights into our presentations. I have used it mostly as a tool to demonstrate other companies' approaches in different markets.”

Jeffrey Veffer, Associated Director Innovation and Strategy
Bell, Canada

3. “The slides are very useful to make the trends come alive… we've been sharing them with a wider team, using them as inspiration for strategy sessions… keep the inspiration coming!”

Joost Houben, Brand Manager
Unilever, The Netherlands

4. “We turned to the 2007 trend report when we were putting together a presentation to garner creativity within our corporation. Your report helped us remind others that inspiration is everywhere. We are still hearing feedback from colleagues that it was the best meeting they have ever attended.”

Erin Ziff, Strategy Analyst
VF/Fruit of the Loom, US

5. “Very happy with the report. The presentation format worked well for me in explaining and giving working examples of the trend. The trends information forms a very important element of our Innovation Pipeline. All idea generation and concept development should start from a consumer/customer trend, otherwise you need to ask yourself the question, why are we doing this?… ”

Jason de Kauwe, Global Innovation Manager
BP, UK

6. “A comprehensive and stimulating report. On a personal level, it was probably the most exciting read so far this year. Packed with useful information, further references and quite simply, thought provoking content. Within 24hrs, we had deployed the report within our organization to support the innovation framework and fuel new ideas. The results speak for themselves."

Kristie Goshow, Group Director of Ebusiness & Customer Development
Jumeirah Hotels & Resorts, Dubai

7. “The information which was included in this report is really helpful to my work — planning market research, executioning market communication and creating product concepts.”

Dong Kwan Park, Marketing Manager
LG Electronics, South Korea

8. “Thoughtful, thought-provoking and extremely well presented. One of the best sources available on emerging consumer trends, Trendwatching.coms's annual Trends Report has been very valuable input for our work at IMD on how organizations translate the global trends which are reshaping the world of business into today's decision-making. Our participants have also responded to trendwatching.com's insights with enthusiasm and we will be on the waiting list for the next report.”

Tracey Keys, Program Manager and co-author of IMD global trends materials
IMD, Switzerland

9. “Really inspirational; felt that many of the trends were relevant for our line of business, visually very strong, presented parts of the report at a strategy seminar for the top management group in our company.”

Arne Fangberget, Market Research Director
Allergruppen, Norway

10. “We are very pleased with the report: the content is great and is a good start for idea brainstorming — for individual use and for our whole team. Our strategic planners use the trend info to come up with fresh strategy for their clients, while our creative team, designers and activation team focus on turning the insights into creative campaigns for the Thai market. We also use the trend report as a stimulus for creative brainstorming with clients: we mix our knowledge of Thai consumers with brand/product-relevant ideas from your report. The outcome so far has been interesting, effective and fun.”

Krittima Nat Thammamitr, Strategic Planning Director Indochina
JWT, Thailand

11. “Very thought provoking, using the themes with management colleagues”

Chris Harris, Global Marketing Director
Vertu, UK

12. “Very happy with the report, we've been using it to inspire people, and set up monthly brainstorming sessions to come up with new products.”

Rosana Neves, R&D Manager
Johnson & Johnson Comércio e  Distribuição Ltda, Brazil

13. “I've found the trend report and updates extremely concise and impactful. Perfect for stimulating internal discussions.”

Paul Freeman, Marketing Manager
Sara Lee, UK

 

Where from?

Top 10 countries measured by the number of reports sold are the US, UK, Singapore, Canada, Australia, Germany, the Netherlands, Brazil, Belgium and South Korea.

What kind of companies?

• 50% of the purchases came from B2C brands, fairly equally distributed among the following industries: automotive, food & beverage, transportation and hospitality, telcom, media, electronics, eco, finance, retail, entertainment and advertising.
  Many Global Fortune 500 companies have purchased the report, but an equal number of small firms and entrepreneurs ordered the report as well.
• Another 35% of the purchases came from agencies and consulting firms, both big and small.
• The remaining 15% of purchases came from business schools, think tanks, non-profit organisations and governments.