As unfair as it may seem, the world counts a growing
number of individuals who couldn’t care less about
a 0.2% drop in economic growth or even a full- blown recession.
According to a June 2002 Merrill Lynch/Cap Gemini report, more than 7,000,000
people worldwide possess investable assets of at least US$1 million. Excluding
real estate, thank you very much. The assets of THE
NON-CYCLICAL RICH grew by 3% last year, which, by the way, was
the smallest (!) increase since 1997.
The opportunities are endless: from selling new ludicrously
luxurious goods (with equally ludicrous margins) to adjusting
advertising lingo (for example by acknowledging their purchasing
power and ignoring any talk of discounts), to setting up
exclusive media channels (non-cyclical rich magazines) on
a global scale, enabling other marketers to engage with
THE NON-CYCLICAL RICH
in trusted environments.
A description of an emerging consumer trend that was featured in a previous issue of trendwatching.com's free monthly Trend Briefing.
Who wrote it?
One of trendwatching.com's trend watchers, who scan hundreds of offline and online sources on a monthly basis, roam the streets of cities world-wide, relentlessly pester consumers about their likes and dislikes, and all this to keep YOU (marketer, manager, consultant, analyst) inspired and well-ahead of the masses!
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