After faithfully buying whatever celebrities (pretend to) use, wear, eat
or drink in public, consumers now want the goodies their idols and role models
enjoy in the 'privacy' of their own homes.
Credit MTV's Cribs (a popular TV show in which celebrities show off their
house, garden, and garages) and 'The Osbournes' (reality TV meets the
daily life of a rock celeb family) for opening doors that reveal future consumer
dreams like Boom Boom Rooms, garage-size fridges, professional BBQ centers, and
cinema-worthy TV screens.
TRENDWATCHING.COM has dubbed this phenomenon CRIBTIMONIALS,
as we expect the next phase to be less spontaneous (read: more commercial), with
specific domestic luxury goods and amenities placed and highlighted much more
prominently by producers, advertisers and celebs.
So if you market or sell luxury goods, make sure you get your product into Shaggy's
Boom Boom Room. And if you're in home decorations and lifestyle trends, then
CRIBTIMONIALS will help you spot
those crucial new must-haves, like in-house mini-spas!
www.mtv.com/onair/cribs
-- www.mtv.com/onair/osbournes
What is this?
A description of an emerging consumer trend that was featured in a previous issue of trendwatching.com's free monthly Trend Briefing.
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