Sure, many of the dotcoms that disappeared during
the Internet crash in 2000 'fell victim' to spending
their funding money on $150 Dean and Deluca cookie baskets
in each of their 15 international offices.
But even among the high-profile dot bombs, there were ideas
and concepts that consumers actually appreciated a lot.
And good ideas can always be revived, albeit in a different
form and with a different cost structure.
Which is why TRENDWATCHING.COM predicts a SECOND
.COMING for hundreds of failed dotcom ideas
and concepts (mind you, just the ideas and concepts, not
necessarily the defunct companies ;-), whether they're about
delivering snacks in urban settings or selling pet food
in large quantities.
To add to the excitement, these second-chance ideas will
enter a new, much more attractive arena:
• More than 600 million consumers are now online worldwide.
(Nua.com) • E-commerce continues to grow at a fast pace, with 2002's
online Christmas sales breaking all records, surpassing
7.9 billion USD in the US. Holiday sales in Europe were
even higher. (Gartner) • Both remaining and new dotcoms are more focused on the
bottom line and thus (slowly) coming back in favour with
venture capitalists. (Business Week) • Compared to the late '90s, start-ups in most industries
face far fewer competitors, diminishing the need for hasty,
too-grandiose build outs.
For those interested in resurrecting a potentially highly
successful e-commerce venture, may we suggest mining F***edcompany.com
for failed companies with much-loved ideas? ;-)
www.f***edcompany.com
-- www.businessplanarchive.org
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A description of an emerging consumer trend that was featured in a previous issue of trendwatching.com's free monthly Trend Briefing.
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