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which is single-handedly supporting the 'STARBUCKING' phenomenon: the
art of spotting a promising local new business and then quickly copying the concept
to other cities, countries or continents, before their founders do.
(Why is it called STARBUCKING? Well,
just imagine spotting Starbucks right after it got started in Seattle, including
getting a low-down on why it was going to be successful.)
Springwise believes that in our global, highly integrated world, virtually any
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Enjoy!
A description of an emerging consumer trend that was featured in a previous issue of trendwatching.com's free monthly Trend Briefing.
One of trendwatching.com's trend watchers, who scan hundreds of offline and online sources on a monthly basis, roam the streets of cities world-wide, relentlessly pester consumers about their likes and dislikes, and all this to keep YOU (marketer, manager, consultant, analyst) inspired and well-ahead of the masses!
You can browse through our Trend Database for a selection of trend descriptions.
Be our guest. Just make sure you credit the source, trendwatching.com, and include the URL, www.trendwatching.com.