Warning: this is a shameless plug for our sister site Springwise,
which is single-handedly supporting the 'STARBUCKING' phenomenon: the
art of spotting a promising local new business and then quickly copying the concept
to other cities, countries or continents, before their founders do.
(Why is it called STARBUCKING? Well,
just imagine spotting Starbucks right after it got started in Seattle, including
getting a low-down on why it was going to be successful.)
Springwise believes that in our global, highly integrated world, virtually any
business concept that proves successful with sophisticated consumers in a certain
country, will automatically do well in the rest of the world. Previous newsletters
included everything from smart
storage solutions and healthy
fast food to
heavenly beds and commercial
car-sharing ventures.
The free Springwise newsletter already attracts thousands of subscribers from
over 100 countries, and joining is easy: just go to www.springwise.com.
Enjoy!
What is this?
A description of an emerging consumer trend that was featured in a previous issue of trendwatching.com's free monthly Trend Briefing.
Who wrote it?
One of trendwatching.com's trend watchers, who scan hundreds of offline and online sources on a monthly basis, roam the streets of cities world-wide, relentlessly pester consumers about their likes and dislikes, and all this to keep YOU (marketer, manager, consultant, analyst) inspired and well-ahead of the masses!
Where can I find more trend descriptions?
You can browse through our Trend Database for a selection of trend descriptions.
Can I publish or reproduce this trend description?
Be our guest. Just make sure you credit the source, trendwatching.com, and include the URL, www.trendwatching.com.
|
 |
|
trendwatching.com is an independent and opinionated consumer trends firm, relying on a global network of 8,000 spotters, working hard to deliver inspiration and pangs of anxiety to business professionals in 120+ countries worldwide. Case in point: this trend! Want more? Check out our free Trend Briefing.
|
 |
Well, not to all of them of course, just the ones you like. Simply forward this Trend Briefing or use our Tell a Friend page.
Feel free to publish part or all of these trends at your convenience. As long as you properly name, credit and link the source, www.trendwatching.com, we're happy.
If you're a journalist working on a trends-related article, check out our extensive Press page or request a quote: we'll do our best to make your deadline dominated life easier ;)
|
