With the help of email, SMS, and digital (phone) cameras, people and objects can now be followed around town or around the world. The result? SWARM SIGHTINGS, referring to thousands, even millions of ordinary folks reporting to a central entity -- most often a website -- to track and trace anything that moves. James Bond eat your heart out!

Dutch VipSpotting.com invites anyone in The Netherlands with a cell phone (which means practically the entire nation) to send a text message (SMS) to VipSpotting the moment a celebrity crosses their path. By SMS-ing name and location, a celeb's every move can be monitored. This not only creates SMS revenues, but also highly enjoyable (and perhaps slightly scary) paparazzi style content that attracts thousands of arm chair spotters.

US-based wheresgeorge.com sells itself as the Great American Dollar Bill Locator, working together with the public to find out where that paper money in your pocket has been, or where it will go next. A question that intrigues the masses, judging from the more than 1.5 million users who have entered and tracked the serial numbers of more than 27 million US bills!

Whether it is new revenue models like VipSpotting, or turning wheresgeorge.com into a marketer's dream come true (imagine millions of consumers tracking your sponsored and bar-coded products or objects to win prizes etc.), SWARM SIGHTINGS are here to stay. Check out PULSE PUBLICATIONS for related opportunities!

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http://www.vipspotting.com
http://www.wheresgeorge.com