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Giving you access to our full Trend Framework, Innovation Database with 26,000+ innovations, 2022 Trend Report, Industry Reports, Ask an Analyst service and more.
Everything you need to guide and inspire you to turn trends into meaningful innovations.
Access 10+ years of working with consumer trends into a new curriculum – now used by 400+ brands, agencies and universities worldwide.
Designed to train you in forecasting and applying, developed using our methodology and taken at your own pace.
Our team of Trend Analysts & Presenters have delivered literally 100s of keynotes, workshops and customised reports, in 35+ countries, to some of the world's leading brands and agencies.
We know how to deliver.
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Explore our latest publications
Custom | Corporate and public events
By Vicki Loomes Head of Trends
Busy prepping real-world corporate events? You're not the only one!
If you're keen to kick off your Leadership Summit or Town Hall with a trend keynote or workshop, here's a gentle yet fomo-ish nudge: please get in touch soon as we're currently experiencing a rise in speaking enquiries. Don't miss out 😉
Academy | Trend Course
By Liv Fioretti Head of Academy
Want to get (even) better at purpose-driven innovation? Here is the sign you've been waiting for: We have just updated our TrendWatching Academy! 🎓
With hands-on exercises and fresh materials updated quarterly, you’ll learn the fundamentals of becoming a Purpose-Driven Innovator to boost your career.