About TrendWatching

As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to guide and inspire you to turn trends and insights into innovations that benefit all, not the few.

Join 100s of clients, worldwide, through our Trend Intelligence PlatformAcademy and Presentations, WorkshopsAdvisory services

Our Services

From trend intelligence to training: we have you covered

Intelligence Platform

Trend Intelligence Platform

Services: Trend Intelligence Platform

A world-class, yet affordable Trend Intelligence Platform

Giving you access to our full Trend Framework, Innovation Database with 26,000+ innovations, 2022 Trend Report, Industry Reports, Ask an Analyst service and more.

Everything you need to guide and inspire you to turn trends into meaningful innovations.



Services: Trend Academy

Academy | Our 25-lesson, self-paced online video course

Access 10+ years of working with consumer trends into a new curriculum – now used by 400+ brands, agencies and universities worldwide. 

Designed to train you in forecasting and applying, developed using our methodology and taken at your own pace. 

Services: Trend Presentations and Workshops

Presentations & Workshops

Services: Presentations and Workshops

Presentations, Workshops, Reports and Advisory

Our team of Trend Analysts & Presenters have delivered literally 100s of keynotes, workshops and customised reports, in 35+ countries, to some of the world's leading brands and agencies.
We know how to deliver.

Trend Events


Services: Trend Events

Our public Trend Events, from Boston to Berlin to Bangkok

Join us around the world for highly curated events - we'll announce new dates very soon. Make sure you're subscribed to our free trend updates to be among the first ones to find out where and when next. 

Explore our latest publications

Custom | Corporate and public events

Why in-person trend sessions are trending


Why in-person trend sessions are trending

By Vicki Loomes Head of Trends

Busy prepping real-world corporate events? You're not the only one!

If you're keen to kick off your Leadership Summit or Town Hall with a trend keynote or workshop, here's a gentle yet fomo-ish nudge: please get in touch soon as we're currently experiencing a rise in speaking enquiries. Don't miss out 😉

Academy | Trend Course

Become a Purpose-Driven Innovator


Become a Purpose-Driven Innovator

By Liv Fioretti Head of Academy

Want to get (even) better at purpose-driven innovation? Here is the sign you've been waiting for: We have just updated our TrendWatching Academy! 🎓

With hands-on exercises and fresh materials updated quarterly, you’ll learn the fundamentals of becoming a Purpose-Driven Innovator to boost your career.


Around the world in 800 clients (and counting)

Netflix logo
Unicef logo
Loreal logo
starbucks logo
danone logo
Mastercard logo
adidas logo
Coca-Cola logo
tbwa logo
VMLY&R logo
ogilvy logo
Moet hennessy logo
nissan logo
art basel logo
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Ready to fully act on consumer trends?

Talk to Lucy Goodman, our Business Development Director.
Your message will go straight into her inbox and will be replied to asap.


Subscribe to our Free Trend Updates