(RE)WATCH | Free webinar on AI x Innovation ✨

Services-Webinar
September 2024

Watch now
Back to our Global Home

Select your country

Log in

2025 will be expensive chatty innovative scorching fascinating angry trailblazing turbulent communal existential challenging generative full of opportunities yours to shape

These are not boring times.
Let us help you spot and act on the many trend-driven opportunities out there — in 2025 and beyond.

Explore our Trend Platform
Expensive
Homepage-Header-Chatty-1
Innovative
Scorching
Fascinating
Angry
Trailblazing
Turbulent-2
Communal
Existential
Challenging
Homepage-Header-Generative-1
Better
Yours To Shape
Three of Australia Post's Kids' Showtime Greats stamps
Analog allure
13 September 2024
Collectible postage stamps are making a comeback. Should your brand go philatelic?
Brikoole's inventors, Chong Chee Kin and Ng Kah Zun, holding prototypes of their cooling bricks
Acclimators
13 September 2024
Malaysian students invent honeycomb bricks to cool homes without electricity
A hand reaching for a barstool labeled 'Is this seat taken?'
Village squared
12 September 2024
Beavertown Brewery turns bar stools into conversation starters
Graphic with the text '$257 billion'
Growth game
12 September 2024
Gaming is set to hit USD 257 billion by 2028 (and it's where you'll find your audience)
One of Project Sid's AI agents in Minecraft, surrounded by remarks from other agents
Human-like AI
11 September 2024
Let loose in Minecraft, 1,000 autonomous AI agents collaborate to build their own society
Various shades of marigolds, viewed from above
Eco extraction
11 September 2024
In a pilot, unsold flowers are being transformed into fragrances for Unilever products
Satellite image of a city, with UI elements from Google's Heat Resilience tool
Mapping mitigation
10 September 2024
AI-powered tool by Google helps cities deploy effective solutions to brutal urban heat
Viewed from Atelier Eva's courtyard, a tattoo artist working on a client
Have skin, will travel
9 September 2024
Guests can now book a tattoo package at The Standard's High Line and East Village hotels
Graphic with the text '1 billion'
Urban powerhouses
9 September 2024
Megacities incoming: Africa's urban revolution
Screenshot from the trailer of The Lord of the Rings: The War of the Rohirrim
Mainstreaming anime
6 September 2024
Lord of the Rings gets an anime adaptation, demonstrating the genre's growing influence
Phone screens showing booking pages for travel experiences
Scroll, Click, Go
6 September 2024
Asian consumers can now discover and book travel experiences directly within TikTok
Distracted boyfriend meme with ChatGPT as the distraction and Google as the girlfriend
AI Rivalry
5 September 2024
200 million weekly users: ChatGPT’s journey to AI supremacy
Graphic with the text '64%'
Social fabric
5 September 2024
Amid societal polarization, German supermarket Edeka zooms in on neighborhood cohesion
Two young women sitting outside on a grassy slope and talking
Mental (mis)conceptions
4 September 2024
The double-edged sword of Gen Z's therapy speak
Graphic with the text '48%'
Free-time fears
2 September 2024
Gen Z: lazy or redefining productivity? 🤔
Explore all recent insights
HP-About-2

We're no traditional trend firm

As one of the world’s leading consumer trend firms since 2002, we're grounded in purpose. It's our mission to inspire you to take action on the endless amounts of trend-driven, meaningful business opportunities that we relentlessly scan the world for. More...

Our services

white-arrow

Platform

white-arrow

AI ✨

white-arrow

Live

Our Trend Intelligence Platform

Amplify is our trend intelligence platform, giving you access to our full Trend Framework, Innovation Database with 31,000+ innovations, Industry Reports, Stats, Training, Analyst Support and more. Powered by humans and AI, and used by 100s of global B2C brands and agencies.

NEW | Experience the platform yourself — instant access, no card needed — with our free 14 day trial 🙌

Access our platform
Amplify-Icon-3

Crucial intel and ideation

Understand, anticipate and ideate with AI's radical impact on consumer behavior and expectations — today.

Check out our portfolio of AI-centric consumer trends, innovations and ideation tools to the next level. 

It's going to be a wild ride but we've got you covered!

AI-fy me
Innovations

See you soon?

We run highly curated free Webinars - including our upcoming webinar on AI x Trend-Driven Ideation on 12 September 2024.

Prefer the real world? Then check out our flagship Trend Events around the world.

Want us to come to you and present? Check out our Keynotes and Workshops.

Prepping for 2025 has never been this inspiring!


Join us
Amsterdam Trend Seminar 2023-085

Trusted by 100s of firms, from the US to Singapore, and from Brazil to Germany

Salesforce CLP
Médecins Sans Frontières 2 CLP
Sodexo CLP
Dentsu CLP
Vodafone CLP
Danone CLP
Rivian CLP
Levi Strauss CLP
Oxfam Novib NL CLP
Sephora CLP
Google CLP
Tetra Pak Europe CLP
World Wildlife Fund CLP
Starbucks CLP
Mastercard CLP
MultiChoice CLP
Netflix CLP
Uber CLP
Havas Media CLP
Jones Lang Lasalle EU CLP
Walt Disney Company CLP
Ipsos Singapore CLP
Bain & Company CLP
Unicef CLP
Client cases

12 September 2024

AI

by Livia Fioretti

Lots of AI goodness ✨

To help you make the most of AI and trends (a beautiful combination if there ever was one), we've fully AI-fied our trend research and analysis and have taken our portfolio of AI-centric consumer trends, innovations and ideation tools to the next level. 

Check out and run with anything from AI x Consumer Expectations to TrendBaby (our new AI-powered innovation tool).

Bonne chance!
9 September 2024

Trend Events

by Giulia Bolzan

Only a few weeks until our Amsterdam Trend Event

Our fully sold-out Bangkok event just wrapped up 🚀

For those who couldn’t make it, no worries! Our Amsterdam Trend Event takes place on 26 September 2024 and we still have a few tickets left 🎟️

Bring your team and dive into the latest trends that will shape consumer expectations in 2025 and beyond!

Subscribe-illustration

Get your hands on our free newsletter

Join 100,000+ professionals already forever in the know 🚨

Get your hands on our free newsletter

Join 100,000+ subscribers already forever in the know ✨