TrendWatching Academy For Organizations
TrendWatching Academy For Organizations

We deliver high-energy, custom training programs, workshops and sprints to help your team understand and act on the trends that matter most to your organisation.

Whether it's for your ongoing L&D needs, project kick-offs, annual strategy sessions or internal innovation summits, we'll figure out the right experience for you.

100s of courses and workshops, in 30+ countries. Trusted by Danone, Mastercard, Coca-Cola, Hewlett-Packard, Nanyang University and many more

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Choose from any of these solutions:

1. Academy Team Course

The quickest way to upskill your employees. Get instant access to our Academy's self-paced, on-demand course at a discounted price for your entire team, whether you're a team of 5 or 50 (or 500!).

Ready to go? Request a quote.

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2. Academy Team Course + Workshop

Augment the online course team access with a cohort-based, live instructor-led program.

This collaborative experience allows for peer learning, group activities, live Q&A, and more.

Ready to discuss? Let us know your ideas and questions.  

3. Bespoke Workshops

Don't need the full curriculum of our online course? We've worked with leading brands, from Danone to Mastercard, to deliver specific tailored programs around strategy, ideation, foresight and innovation, using our tried-and-tested tools and the Purpose-Driven Innovation (PDI) methodology.

Our online and real world programs can be fully adapted to your needs:

  • Format: Workshop / Sprint 
  • Duration: Half-day / Full-day / Multi-day
  • Objectives: Inspiration / Strategy / Ideation / Full PDI

To receive a proposal for a custom trend workshop, please contact Giulia Bolzan, our Coordinator of Methodology & Training. 

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Meet your Academy Facilitators

Academy is staffed by our Glocal Trend Analyst Team. We speak multiple languages, are spread across timezones, and have facilitated 100s of courses and workshops. 

We'll journey with you every step of the way - from scoping, delivery to follow up of the program. Bringing our 15 years worth of combined trend and facilitation expertise, we guarantee an amazing experience and meaningful outcome for your program.

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Our workshops in action


"The innovation sessions TrendWatching ran for us were excellent - some of the highest-rated ones ever! The trends were totally relevant, insightful, actionable, and beyond our normal experience so that the team made new and surprising connections. They got our team thinking differently and creatively."

Global Innovation Learning Manager,
Hewlett Packard, Singapore 🇸🇬

"The workshop was well organized, and the tools & canvases for innovating and strategizing on products developed by them were extremely useful in these testing times under Covid. The workshop itself was well divided, giving ample time to coordinate and work with team members. The discussions with my team also gave us a lot of insights on how to improve our final presentation." 

Division Head - Product Management
MCB Islamic Bank, Pakistan 🇵🇰

"Our Entrepreneurship bachelor students are charged with developing products, services, or campaigns that delight customers.  We have incorporated TrendWatching's Academy methodology into our startup curriculum, and the number of "me-too-products" has dropped to 40%. A staggering result."

Research Lecturer, Entrepreneurship
Rotterdam University of Applied Sciences
The Netherlands 🇳🇱

"Trend-Driven Innovation was the most actionable approach out of all the different methods I reviewed. It brings the students further in their capability to do innovative design work, and thus gives them a competitive edge."

University Lecturer, Trends
Brüder Grimm Berufsakademie
Hanau, Germany 🇩🇪


Inspiration & Training for Marriott 🇬🇧

We delivered an inspiration training program to help Marriott's hotel general managers develop an innovation mindset and capabilities.

How we helped
- Delivered Trend Presentations.
- Designed and ran Innovation Races.
- Facilitated Innovation Workshops.

After a successful pilot, we scaled the program to over 100 general managers, running 17 Innovation Races in 3 cities (London, New York and Amsterdam).

Research & Strategy for P&G 🇯🇵

We assisted P&G's research into the Japanese market, to help them understand the future trends in laundry care.

How we helped
- Designed an Immersion Programme.
- Ran 1.5-day Innovation Workshop.
- Generated ideas focused on Product Development.

- Ideas on the future of laundry products were taken forward and further researched by the R&D team.
- Refined ideas to be rolled out in the next 5 to 7-year timeline range.

Thought Leadership for Zendesk 🇺🇸

Inspiring the audience at Zendesk’s ‘Future of Customer Experience’ conference, a global multi-event series.

How we helped
Four TrendWatching analysts delivered keynotes at events in San Francisco, New York, London, São Paulo, Singapore, and Melbourne.

“It’s easy to explain why Zendesk continues to work with Trendwatching: they know what consumers want and why. No matter if it’s New York or San Francisco or London or Singapore or Sao Paulo, Trendwatching is always an attendee favorite,” Sarah Stealey Reed, Senior Director of Event and Content Marketing.

Culture & Training for Amdocs 🇮🇱

Engaging and inspiring Amdocs’ global workforce as part of its Global Innovation Week.

How we helped
- Facilitated 2 workshops with our Your Big Idea kit.
- Trained 50+ Amdocs facilitators to help them run 10+ remote workshops simultaneously.

Since then, we continue to provide our services to help them build a future-focused culture and innovation mindset for their customers.


Ready to fully act on consumer trends?

Talk to Giulia Bolzan, our Coordinator of Methodology & Training 🗣
Your message will go straight into her inbox and will be replied to asap.