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  • Report
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    Our 2022 Trend Report is now published

  • Report
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    Our 2022 Trend Report is now published

  • Premium
    8 Dec

    Uber, Paypal and DSM are now Premium clients

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    8 Dec

    Uber, Paypal and DSM are now Premium clients

  • Report
    17 Dec

    Our 2022 Trend Report is now published

  • Report
    17 Dec

    Our 2022 Trend Report is now published

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    8 Dec

    Uber, Paypal and DSM are now Premium clients

  • Report
    17 Dec

    Our 2022 Trend Report is now published

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What our customers saying

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The workshop was well organized, and the tools & canvases for innovating and strategizing on products developed by them were extremely useful in these testing times under Covid. The workshop itself was well divided, giving ample time to work with team members. The discussions with my team gave us a lot of insights on how to improve our final presentation.
Emeka Obia
Global Innovation Learning Manager flag
Our Entrepreneurship bachelor students are charged with developing products, services, or campaigns that delight customers. We have incorporated TrendWatching's Academy methodology into our startup curriculum, and the number of "me-too-products" has dropped to 40%. A staggering result.
Victoria Kim
Global Innovation Learning Manager flag
The workshop was well organized, and the tools & canvases for innovating and strategizing on products developed by them were extremely useful in these testing times under Covid. The workshop itself was well divided, giving ample time to work with team members. The discussions with my team gave us a lot of insights on how to improve our final presentation.
Emeka Obia
Global Innovation Learning Manager flag
Our Entrepreneurship bachelor students are charged with developing products, services, or campaigns that delight customers. We have incorporated TrendWatching's Academy methodology into our startup curriculum, and the number of "me-too-products" has dropped to 40%. A staggering result.
Victoria Kim
Global Innovation Learning Manager flag
The workshop was well organized, and the tools & canvases for innovating and strategizing on products developed by them were extremely useful in these testing times under Covid. The workshop itself was well divided, giving ample time to work with team members. The discussions with my team gave us a lot of insights on how to improve our final presentation.
Emeka Obia
Global Innovation Learning Manager flag
Our Entrepreneurship bachelor students are charged with developing products, services, or campaigns that delight customers. We have incorporated TrendWatching's Academy methodology into our startup curriculum, and the number of "me-too-products" has dropped to 40%. A staggering result.
Victoria Kim
Global Innovation Learning Manager flag
The workshop was well organized, and the tools & canvases for innovating and strategizing on products developed by them were extremely useful in these testing times under Covid. The workshop itself was well divided, giving ample time to work with team members. The discussions with my team gave us a lot of insights on how to improve our final presentation.
Emeka Obia
Global Innovation Learning Manager flag
Our Entrepreneurship bachelor students are charged with developing products, services, or campaigns that delight customers. We have incorporated TrendWatching's Academy methodology into our startup curriculum, and the number of "me-too-products" has dropped to 40%. A staggering result.
Victoria Kim
Global Innovation Learning Manager flag
The workshop was well organized, and the tools & canvases for innovating and strategizing on products developed by them were extremely useful in these testing times under Covid. The workshop itself was well divided, giving ample time to work with team members. The discussions with my team gave us a lot of insights on how to improve our final presentation.
Emeka Obia
Global Innovation Learning Manager flag
The workshop was well organized, and the tools & canvases for innovating and strategizing on products developed by them were extremely useful in these testing times under Covid. The workshop itself was well divided, giving ample time to work with team members. The discussions with my team gave us a lot of insights on how to improve our final presentation.
Emeka Obia
Global Innovation Learning Manager flag
Our Entrepreneurship bachelor students are charged with developing products, services, or campaigns that delight customers. We have incorporated TrendWatching's Academy methodology into our startup curriculum, and the number of "me-too-products" has dropped to 40%. A staggering result.
Victoria Kim
Global Innovation Learning Manager flag
The workshop was well organized, and the tools & canvases for innovating and strategizing on products developed by them were extremely useful in these testing times under Covid. The workshop itself was well divided, giving ample time to work with team members. The discussions with my team gave us a lot of insights on how to improve our final presentation.
Emeka Obia
Global Innovation Learning Manager flag
Our Entrepreneurship bachelor students are charged with developing products, services, or campaigns that delight customers. We have incorporated TrendWatching's Academy methodology into our startup curriculum, and the number of "me-too-products" has dropped to 40%. A staggering result.
Victoria Kim
Global Innovation Learning Manager flag
The workshop was well organized, and the tools & canvases for innovating and strategizing on products developed by them were extremely useful in these testing times under Covid. The workshop itself was well divided, giving ample time to work with team members. The discussions with my team gave us a lot of insights on how to improve our final presentation.
Emeka Obia
Global Innovation Learning Manager flag
Our Entrepreneurship bachelor students are charged with developing products, services, or campaigns that delight customers. We have incorporated TrendWatching's Academy methodology into our startup curriculum, and the number of "me-too-products" has dropped to 40%. A staggering result.
Victoria Kim
Global Innovation Learning Manager flag
The workshop was well organized, and the tools & canvases for innovating and strategizing on products developed by them were extremely useful in these testing times under Covid. The workshop itself was well divided, giving ample time to work with team members. The discussions with my team gave us a lot of insights on how to improve our final presentation.
Emeka Obia
Global Innovation Learning Manager flag
Our Entrepreneurship bachelor students are charged with developing products, services, or campaigns that delight customers. We have incorporated TrendWatching's Academy methodology into our startup curriculum, and the number of "me-too-products" has dropped to 40%. A staggering result.
Victoria Kim
Global Innovation Learning Manager flag
The workshop was well organized, and the tools & canvases for innovating and strategizing on products developed by them were extremely useful in these testing times under Covid. The workshop itself was well divided, giving ample time to work with team members. The discussions with my team gave us a lot of insights on how to improve our final presentation.
Emeka Obia
Global Innovation Learning Manager flag

8 key features to guide and inspire you

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Trend Reports

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Stay on top of the innovations closest to you with our Industry Updates.

Get regular, informed insights on the key developments that are affecting your industry, worldwide.

Every quarter, our analysts release Industry Updates for 16 key B2C industries - from retail to entertainment to food & beverage to travel to automotive.

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Innovation Database

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Made to measure communal improvements

After surveying consumers across the UK, ASICS decided the town of Retford was due a pick-me-up. In collaboration with the nonprofit Mind it launched ‘Uplifting Retford’, an event to highlight the mental health benefits of exercise. Citizens partook in 20 minutes of exercise, logging how they felt before and after on the brand’s Mind Uplifter webpage – a feedback tool which uses a combination of self-reporting and facial recognition.

Recent lockdowns strengthened calls to make urban places more livable.

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Industry Updates

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LOCALE MORALE

After surveying consumers across the UK, ASICS decided the town of Retford was due a pick-me-up. In collaboration with the nonprofit Mind it launched ‘Uplifting Retford’, an event to highlight the mental health benefits of exercise. Citizens partook in 20 minutes of exercise, logging how they felt before and after on the brand’s Mind Uplifter webpage – a feedback tool which uses a combination of self-reporting and facial recognition.

Recent lockdowns strengthened calls to make urban places more livable. That doesn’t just mean improving air quality, but also energizing and strengthening communities, and building towards resilience. Consumers are doing their bit. A third (32%) of global consumers claim their neighborhood has banded together over the past six months. Can your brand further the positive vibes with community-first initiatives?

Start with a community where your brand is already established. What are their needs? Do they align with your core values? Launch a survey before diving in...

Innovations Lab

Innovations Lab x

LOCALE MORALE

Made to measure communal improvements
LOCALE MORALE

After surveying consumers across the UK, ASICS decided the town of Retford was due a pick-me-up. In collaboration with the nonprofit Mind it launched ‘Uplifting Retford’, an event to highlight the mental health benefits of exercise. Citizens partook in 20 minutes of exercise, logging how they felt before and after on the brand’s Mind Uplifter webpage – a feedback tool which uses a combination of self-reporting and facial recognition.

Recent lockdowns strengthened calls to make urban places more livable. That doesn’t just mean improving air quality, but also energizing and strengthening communities, and building towards resilience. Consumers are doing their bit. A third (32%) of global consumers claim their neighborhood has banded together over the past six months. Can your brand further the positive vibes with community-first initiatives?

Start with a community where your brand is already established. What are their needs? Do they align with your core values? Launch a survey before diving in...

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Tools and Tips

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Trend Reports

Our unmissable guide to 2021 and beyond is packed with all the biggest innovation opportunities ans. You’ll receive it as an easy-to-read PDF and a ready-to-present PPT.
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Ask an Analyst

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Our unmissable guide to 2021 and beyond is packed with all the biggest innovation opportunities and critical trends shaping your customers’ expectations. You’ll receive it as an easy-to-read PDF and a ready-to-present PPT.
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Trend Reports

Our unmissable guide to 2021 and beyond is packed with all the biggest innovation opportunities and critical trends shaping your customers’ expectations. You’ll receive it as an easy-to-read PDF and a ready-to-present PPT.
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Trend Reports

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Trend Reports

Our unmissable guide to 2021 and beyond is packed with all the biggest innovation opportunities and critical trends shaping your customers’ expectations. You’ll receive it as an easy-to-read PDF and a ready-to-present PPT.
image 88

Trend Reports

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Trend Reports

Our unmissable guide to 2021 and beyond is packed with all the biggest innovation opportunities and critical trends shaping your customers’ expectations. You’ll receive it as an easy-to-read PDF and a ready-to-present PPT.
image 88

Trend Reports

image 65

Trend Reports

Our unmissable guide to 2021 and beyond is packed with all the biggest innovation opportunities and critical trends shaping your customers’ expectations. You’ll receive it as an easy-to-read PDF and a ready-to-present PPT.
image 88

Trend Reports

image 65

Trend Reports

Our unmissable guide to 2021 and beyond is packed with all the biggest innovation opportunities and critical trends shaping your customers’ expectations. You’ll receive it as an easy-to-read PDF and a ready-to-present PPT.
image 88

Trend Reports

image 65

Trend Reports

Our unmissable guide to 2021 and beyond is packed with all the biggest innovation opportunities and critical trends shaping your customers’ expectations. You’ll receive it as an easy-to-read PDF and a ready-to-present PPT.
image 88

Trend Reports

One course. Everything we know about trends.

Academy will teach you how to work with trends, professionally and with purpose – in 2022 and beyond. Valid until Dec 31st 2021: Learn with a partner, free. Get a free +1 access when you enroll!

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Innovation of the day

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s. Read more

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Learn more about Purpose Driven Innovation.
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Innovation of the day

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s. Read more
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The Four Fundamentals

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22 consumer trend opportunities for 2022

Ready to impactfully act on 2022's consumer trends?

22 for ‘22 is TrendWatching’s purpose-driven manual for the year ahead — a collection of 22 business opportunities and emerging trends that your brand can't afford to miss, whatever industry you're in.

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