Director of Brands (Amsterdam)


TrendWatching is embarking on an exciting multi-year journey to assist future-focused business professionals in every possible way to identify and run with meaningful business opportunities. Across all B2C industries.

We are now looking for a purposed and passionate Director of Brands to join our international team and community. 


Working with our Head of Marketing, Social Media Manager and Founder (and basically everyone else on the team), you will further shape, conceptualise, communicate & write our mission, story, proposition, tag-lines, promotional materials and website copy. You are also responsible for dreaming up and managing everything that increases our brand awareness, on a global level: media, PR, syndication, partnerships and more. Not just for TrendWatching, but also for sister-brands Business of Purpose and Purposed.

Yes, that’s a big role, and it will require you to be very strategic, conceptual and hands-on. In return, we promise you will make an impact, as well as learn and grow.

Essential requirements

  • A deep passion for sustainability, intersectionality and equity.
  • An equally deep passion for all things branding, positioning, PR and copy-writing.
  • A love for trends, future-focused thinking & doing.
  • Beyond-excellent command of English (native level), both spoken and written (key requirement).
  • Approx. 5 years of experience at a brand/marketing agency, with lots of brand thinking and copy-writing to show for.
  • A desire to work hard and smart.
  • Residing in or near Amsterdam (key requirement).

What's in it for you

  • Contributing to a more purpose-driven economy.
  • Seeing your work having an instant impact.
  • Being a crucial part of a growing team.
  • Interacting with and learning from professionals from truly all over the world, in person and virtually.
  • Many opportunities to take on new projects, new adventures, new experiences, across multiple brands.
  • A worthy story to add to your bio.

Duration and remuneration

  • Freelance basis, 3-5 days a week (flexible).
  • Competitive remuneration.


We're looking forward to receiving your cover letter, resume and a list of your favourite brand campaigns, manifestos and/or gurus: please email Reinier Evers at
(Please note that we can only consider your application if your English is at native level and you're living in or near Amsterdam.)