Here to inspire you to make an impact

From our bases in Barcelona, London, Berlin, and Amsterdam, we’re deeply immersed in global innovations, trends, and opportunities, 24/7, with local expertise being added by dozens of spotters from Madrid to Barcelona to Sevilla.

Our trends are driven by our proprietary methodology.

PDI – Purpose-Driven Innovation – is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities.

We have been using the core elements of this framework for over 10 years now, and our latest round of work guarantees it will continue to push the envelope in 2022, if not until 2030. 


FREE | Our Trend Updates are read by thousands of professionals.

From our Innovation of the Day to our monthly MakeShift publication – we deliver fresh new ideas and insights to 2,500+ Spanish professionals (and 100,000+ subscribers worldwide).

💌 As well as weekly emails, you can also receive our Free Trend Updates daily via WhatsApp, Telegram, and Slack

We also offer some of the most successful tools that we have developed over the years to work with trends, for free, on our Toolbox page.

Read our latest free trend updates  

Trusted by brands and agencies like Carat, Consum, L'Oréal, Campofrio and UNICEF.

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Amplify | Our trend intelligence platform with hundreds of Spanish innovations.

Used by leading brands and agencies in Spain, Amplify is fully equipped to help professionals stay on top of everything they need to know to about trends and innovations - both in their local context and internationally.

Our platform comes with full access to our Trend Reports, Trend Framework and our Ask an Analyst service. It also houses our Innovation Database, which includes over 200 curated Spanish innovations alongside 28,000 innovations (and counting) from all over the world.

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CUSTOM | Meet Livia Fioretti, one of our Senior Analysts

Livia Fioretti is one of our senior analysts. Born and raised in Brazil, she is an experienced speaker and workshop facilitator who has delivered customized projects to clients around the world, and trend presentations at events in cities ranging from Ecuador and Brazil to Mexico and Madrid.

Based in Barcelona, Livia is supported by our analysts in Berlin, Amsterdam, New York, Singapore, and London, as well as spotters in Spain and in more than 90 countries around the world. She is available for customized trend reports, webinars, and workshops.

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ACADEMY | Our online course in purpose-driven innovation.

Learn new skills to identify and act on trends with our Purpose-Driven Innovation methodology, in a 25-lesson, self-paced, online video course.

Enroll now! 🏆 Certification included! 

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TrendWatching España tw:in and Business of Purpose communities TrendWatching España tw:in and Business of Purpose communities

🌎 Connect with our global communities.

Join tw:in, our spotter network and TrendWatching's extended content team, and Business of Purposeour sister-brand, and community for purpose-driven business professionals. Both communities have dozens of Spanish members, who are aiming to build a better, more purpose-driven business world through innovations, collaborations and connections. 

TrendWatching's Head of Business Development, Lucy Goodman

Any questions? Talk to us, in Spanish or English

Talk to Lucy Goodman, our Head of Business Development. Your message will go straight into her inbox and will be replied to asap.