The April 6th edition of UK-based women’s magazine Grazia featured healthcare workers on the covers. Replacing its usual celebrity cover stars are doctors, nurses, and paramedics from the National Health Service, fighting COVID-19 on the frontlines. The four covers showcase Dr. Janitha Gowribalan, an anesthetist and intensive care doctor; Dr. Rosena Allin-Khan, an emergency physician; Sarah Blanchard, a paramedic; and Richenda Browne, a senior staff nurse in an emergency department.
🦸♀️ Not all heroes wear capes.
During the pandemic, glamorous celebrities in magazines or living it up on Instagram will seem out of touch. Meanwhile, everyday, people around the world are paying tribute to healthcare workers by clapping and cheering for them every evening. Grazia found its own way to celebrate those individuals. How about going a step further? Due to the level of psychological trauma they face in the current environment, from a lack of supplies to an unprecedented number of patients, healthcare workers are more likely to experience depression, anxiety, and distress. In response, a nightly online program for medical workers to share their feelings and talk about books was launched in Wuhan. From cheering them on to offering emotional support, what can your brand do to support healthcare professionals right now?
👩⚕️ Wonder Women.
All four covers feature female healthcare professionals an that’s no coincidence. 70% of global health workers are women and over 75% of caregivers are women. A hefty proportion of the urgent work during this crisis will be handled by women. What kind of services can your brand offer to support women in dealing with the wide-ranging consequences of COVID-19? For further inspiration, see how the Visa Foundation pledged USD 200 million over the next five years to assist small and micro businesses around the world, with a focus on the economic advancement of women.
The TrendWatching content team