Danish app allows consumers to buy directly from sustainable fishermen

A Copenhagen-based app that connects chefs with low-impact fishermen is now open to consumers. Founded in 2018, Blue Lobster's mission was threefold: give chefs easy access to the freshest fish, right off the boat, ensure that fishermen are paid fairly, and save Denmark's small-scale fishing industry. (A small country, Denmark has over 7,000 km of coast, but 90% of fish consumed in the country is imported.) And now non-chef customers can join in, too.

Buyers purchase through the app, are notified when their fish has been caught and then pick it up from restaurants that function as pick-up points. Blue Lobster only works with low-impact fishermen, who receive two to four times as much for their catch through the app as they would from wholesalers.