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From our base in Amsterdam, we’re deeply immersed in global innovations, trends, and opportunities, 24/7, with local expertise being added by our Dutch analysts and dozens of spotters from Groningen to Eindhoven.
We're keen to help you act on the trends that matter. Today.
PDI – Purpose-Driven Innovation – is our analytical framework and methodology designed to guide professionals and the wider world in identifying and acting on meaningful business opportunities.
We have been using the core elements of this framework for over 10 years now, and our latest round of work guarantees it will continue to push the envelope in 2022, if not until 2030.
From our Innovation of the Day to our monthly MakeShift publication – we deliver fresh new ideas and insights to subscribers worldwide - including 9.000 Dutch professionals.
💌 As well as weekly emails, you can also receive our Free Trend Updates daily via WhatsApp, Telegram, and Slack.
We also offer some of the most successful tools that we have developed over the years to work with trends, for free, on our Toolbox page.
Used by dozens of Dutch brands and agencies, TrendWatching Premium is fully equipped to help professionals stay on top of everything they need to know to about trends and innovations - both in their local context and internationally.
Our platform comes with full access to our Trend Reports, Trend Framework and our Ask an Analyst service. It also houses our Innovation Database, which includes over 300 curated Dutch innovations alongside 26.000 innovations (and counting) from all over the world.
Our Amsterdam-based Trend Analysts, led by Erick Smet alongside Joaquim Moody and Camilla Van Grembergen, are assisted by our teams in Singapore, Berlin, New York, and London, and spotters in 60+ countries worldwide.
They can be commissioned for customized trend reports, webinars, and workshops. In Dutch or English.
Interested? Just email Matthijs van Waveren.
We’ve just launched our Academy – in collaboration with Business of Purpose.
Learn new skills to identify and act on trends with our Purpose-Driven Innovation methodology, in a 25-lesson, self-paced, online video course.
Enroll for only USD 249 (approx EUR 220).
🏆 Certification included!
Join tw:in, our spotters network and TrendWatching's extended content team, and Business of Purpose, our sister-brand, and community for purpose-driven business professionals. Both communities have dozens of Dutch members, who are aiming to build a better, more purpose-driven business world through innovations, collaborations, and connections.