---
title: Quitting Social Media
description: Should a purpose-driven business 'use' social media to raise brand awareness, market its products, and campaign for its values and mission?
---

[TrendWatching | News ](https://www.trendwatching.com/news)

# [Quitting Social Media](https://www.trendwatching.com/news/quitting-social-media)

 Written by [Thomas Klaffke](https://www.trendwatching.com/news/author/thomas-klaffke) | 20 March 2023

Do you have a love-hate relationship with social media? This month’s dispatch from our sister publication  [Business of Purpose](https://www.trendwatching.com/e3t/Ctc/ZP+113/cbF6z04/VX2dVJ8DQwHbW2rlLcb25jn1vW6-Tm8p4XFskHN1CRsZw3q3npV1-WJV7CgS4cW3s-Fpv4Yj61kW3GbtzS8zW3N_W2PL_0b1-6cpbW6ZJx7P1QFJHLW68k4Sx33cC8yW1G14cJ4dPCvsW9210SZ7rDFNNV3Q_kl3Dk_7GW8PX2126_PKSyW7vGcSB7RLbgSW6yWqH113_PhxW5Nv_St5MtPS7N774fjN2NFrkW4tQsSG8PkC4YW4lQ-Rc1LrdwzN6xvYhBw35CZW3_TtsC1WTTNZW4z20yv8-xpHXW62tjxl1p1kxfW4bLZkm66MJrWN67L1ycdXhlCW1VnHqP371Hz-3chX1)  explores Lush's seemingly successful anti-social media strategy that completely changes how a big brand communicates with its customers. While similar purpose-driven brands might be quick to follow, the long-term effects of this strategy are still unseen. 

 

Can shifting away from traditional social media towards a more authentic, collaborative and niche communication strategy make for better connections with potential customers?

[Click here to read the full article about Lush's strategy 👈](https://www.trendwatching.com/e3t/Ctc/ZP+113/cbF6z04/VX2dVJ8DQwHbW2rlLcb25jn1vW6-Tm8p4XFskHN1CRs-p3q3phV1-WJV7CgVlsW64bWGY1NBZ_PW2418FV2Lh4MwW2n78cG6qpddnW920fVb2yK5rDN1g39fgPLVYYW5435Y677ZMXhW3HDqCB3myVFHW3B0YJj8Qx_XVW2VbZRL5ZJvWzW7H_Qy46LBKjBW86dmT18qKZYtN2QLm4G6W7d2W5Fvy-c1rf92cN4yhRwpmPcQzW9cy5482S2Z2MW1hCHdT7FGVC1W5XXf2S6XPfDgW7sN6T58RZb7GW73WNVM8vQVtdW5Kjcp61wDflJW2V4kCn33lKF3VcN15t4PMnCYN8bRGvpy09lXMXqx2PSNbffW6qzG1l21TgPVW29_dDG37b52CVPTZZH6L7FhgW2WTPh944qMjJ3cNw1)

[View full post](https://www.trendwatching.com/news/quitting-social-media)

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