TrendWatching Premium

A world-class, yet affordable trend intelligence platform

Our platform gives you access to 8 features including our full Trend Framework, Innovation Database with 26,000+ innovations, 2022 Trend Report, Industry Trend Reports, and Ask an Analyst service.

Truly everything you need to guide and inspire you to turn trends into meaningful innovations.

Enabling you to pioneer and amplify your:



Save incredible amounts of time on trend research and analysis (and end up with better results, too) – because we've already done the work for you.



Plan your 2022 (and beyond) strategy with our structured meta- and consumer trend frameworks and countless actionable consumer trend insights. 



Get inspired monthly, weekly or even daily to innovate new business concepts, products and services that will change your marketplace - for the better.



Dream up the marketing ideas, concepts and campaigns that, on-trend, communicate your solutions for this crucial decade.

Who - Brands

  • Anyone needing to introduce solid trend intelligence to their organization
  • Anyone tasked with inspiring teams to be (way) more innovative
  • Current client job titles include Marketers, Product Owners and Developers, Business Developers, Insight Manager, Strategists, Researchers, Innovation Leads

Who - Agencies & Consultancies

  • Anyone looking to enhance their client value by adding a new dimension of trend intelligence, insights and examples to their output
  • Anyone tasked to inspire more business and collaboration opportunities with their clients 
  • Current client job titles include Creatives, Strategists, Account Directors and Managers, Insights Specialists

Trusted by 100s of brands, agencies and consultancies in 35+ countries

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Latest Platform Updates

  • Reports
    20 Dec

    Our 2022 Trend Report can now be downloaded!

  • Innovation
    3 Jan

    180 new innovations added to the Innovations Database in December 2021

  • Clients
    4 Jan

    Recently welcomed: PayPal, Pearson, Ogilvy, Accenture & Nomade Colombia

  • Industry
    13 Jan

    16 (!) new Industry Updates coming January 20

  • APAC
    6 Jan

    Coming soon: our new 2022 APAC Trend Report


Talk to us

If you would like to request a trial, or have any other questions, just fill out the form. Your message will go straight to Matthijs van Waveren, our Business Developer.