Regular readers know the score. Below, you’ll find 5 trends that need to be on the radar of every switched-on business professional in 2018:
Here’s what comes after e-commerce and m-commerce.
2. ASSISTED DEVELOPMENT
Post-demographic consumers are crafting new narratives of adulthood. In 2018, they’ll look to brands to help.
3. VIRTUAL COMPANIONS
Virtual entities make the leap from assistants to companions.
4. FORGIVING BY DESIGN
Post-purchase forgiveness is 2018’s must-have feature.
5. GLASS BOX WRECKING BALLS
A revolution in transparency is just getting started.
You’re about to discover a selection of innovations that are (re)defining the expectations of customers around the world. These innovations – and the 5 big consumer trends they represent – offer you insights into what your customers will want next.
We hope this edition inspires and empowers you. Okay, and maybe also scares the 💩 out of you. But hang in there. Understand these trends, and you’ll be able to stay ahead of customer expectations and your competitors.
Read, think, discuss. Then start DOING.