UPDATE: For an up to date take on the opportunities for this year, please dive into our ‘22 trend driven opportunities for 2022‘!
January 2020 | It’s here! For what feels like forever, 2020 has been every trend watcher’s near-mythical time horizon. Now, we’re about to live it.
New challenges – and huge new opportunities! – are ahead. So here are five key emerging consumer trends to supercharge your planning. Each one is a powerful opportunity to build new products, services, campaigns, brands and more that people will love in 2020 and beyond.
1. GREEN PRESSURE
In 2020, consumers move from eco-status to eco-shame.
2. BRAND AVATARS
Human brands take powerful new form.
3. METAMORPHIC DESIGN
Consumers demand relevance as a service.
4. THE BURNOUT
Smart brands rush to help those burned by the pressures of modern life.
5. CIVIL MEDIA
Why the future of social is meaningful connections.
Remember, trends mean nothing if you don’t use them to make what you do – and the world – better. So absorb these trends, take them to your team, share, discuss, argue and conspire.
But most of all, act.
2020 trend report
This is just a sample of the full 2020 Trend Report, available as part of our Premium Service.
Clients get more trends, more context and structure, more useful formats, ongoing updates and much more!