Explore what Premium users have access to

Full access to these 8 platform features

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1. Trend Reports

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Trend Reports - Instantly know what trends you need to act on, now

Get full access to our popular Annual Consumer Trend Reports - including the just published 2022 edition (6 fully fleshed-out mega-trends, 6 brand-new sub-trends, and 68 pages of actionable business intelligence) - as well as to dozens of our  topic-specific and localized (including Asia-Pacific and LatAm) trend reports. 
Reports come as PDFs and as PowerPoint decks, so you can share with and present to colleagues and clients. 

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2. Trend Framework

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Trend Framework - Unlock your own trend research department

Our proprietary Trend Framework revolves around 16 mega-trends and 210+ emerging ones, letting you track trends specific to you and keep a top-level overview of the consumer world. 

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3. Innovations Database

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Innovations Database - Stay endlessly energized and inspired to innovate

Find, organise & share 26,000+ 'on trend' product and service innovations, segmented by 16 major B2C industries and 90+ countries

Dozens of new examples are added each week from our expert analyst team, AI-driven research tools and our global spotting network.

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4. Industry Updates

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Industry Updates - Keep on top of trends and innovations close to you

Get regular, informed insights on the key developments that are affecting your industry, worldwide.

Every quarter, our analysts release Industry Updates for 16 key B2C industries โ€“ from retail to entertainment to food & beverage to travel to automotive.

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5. Ask an Analyst

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Ask an Analyst - Ask anything about our trends for custom insights

Message or call our in-house Trend Analysts (from๐Ÿ‡ง๐Ÿ‡ท๐Ÿ‡ฎ๐Ÿ‡ณ๐Ÿ‡ฎ๐Ÿ‡ฉ๐Ÿ‡ง๐Ÿ‡ช๐Ÿ‡จ๐Ÿ‡ฆ๐Ÿ‡บ๐Ÿ‡ธ๐Ÿ‡ช๐Ÿ‡ธ๐Ÿ‡ฉ๐Ÿ‡ช๐Ÿ‡ณ๐Ÿ‡ฑ๐Ÿ‡ฌ๐Ÿ‡ง๐Ÿ‡น๐Ÿ‡ญ) about any of our trends and innovations. They'll be happy to provide you with tailor-made pointers or insights, with a country or region-specific twist whenever needed.

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6. Innovations Lab

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Innovations Lab - Know about what will make headlines in 2024

An enhanced feature giving you insights from pioneering start-ups and bold incumbents. Hosted in Slack and updated daily, consider it your 24/7 sneak peek into the more 'out there' product innovations our team is spotting and curating.

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7. Tools and Tips

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Tools and Tips - Turn trends into your own innovations

Dive deeper into TrendWatchingโ€™s methodology and access practical tools like the Consumer Trend Canvas that will help you prioritize, apply and ideate with trends.

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8. Bonus Feature - Academy

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Academy - Learn everything we know about working with trends

Keen to hone your own trend watching skills?

All Premium clients keen to participate in an online course in the art of trend watching and applying are granted FREE access to TrendWatching's other flagship service, Academy.

Watch the platform walkthrough

Learn how our trend hierarchy works

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Talk to us

If you would like to request a trial, or have any other questions, just fill out the form. Your message will go straight to Matthijs van Waveren, our Business Developer.