As eyes were fixed on the Tokyo Olympics & Paralympics, conversations around mental health, gender equality, and environmental impact in sports emerged.
This summer was buzzing with sports-talk, as eyes were fixed on the Tokyo Olympics and Paralympics. Taking centre stage weren’t athlete performance stats, but narratives surrounding mental health, gender equality, and environmental impact. With athletes like Naomi Osaka leading the call for industry change, sports fans are now wondering... what’s the alternative? The sports industry requires a shift in collective mindset where setting positive goals such as reducing carbon emissions and taking a stand against unjust working conditions take priority. We teamed up with our friends and community members at 17 Sport to reimagine a purpose-driven sports model.
The Business of Sport Starts to Find Purpose
The prominent sports business model is one in which profit is the measure of success. Neill Duffy, CEO and founder of 17 Sport, the world’s first sports-impact company explains how in the age of social good, creating positive impact is a growing requirement for any business’s license to operate.
Join the conversation regarding migrant worker rights and the Qatar World Cup
Looking for a great example of a purpose-led sports team? Familiarize yourself with the Oakland Roots Sports Club
Read about the 2021 Olympics raising questions about the relationship between success and well-being
Learn about how Olympic runner Allyson Felix and Athleta are joining forces with The Women’s Sports Foundation for the new initiative: The Power of She Fund: Child Care Grants.
Meet 17 Sport’s Brianna Salvatore Dueck, who has helped stakeholders across the sports ecosystem discover and enact purpose-driven strategies.
TOOLS | Make An Impact Today
A resource for making the sports ecosystem more sustainable with the integration of ESG
An intro to the topic of sport, business and purpose if you are interested in accelerating the transformation of sport into a force for good.
A community where members pledge 1% of their earnings to high-impact organisations that harness the power of football to advance the United Nations Global Goals
EVENTS | Hang Out With Us
Show & Learn
Learn about performance marketing from lean performance expert Yannik Stumm and BoP's Marketing & Branding Circle!
