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    We're on hand to answer any questions you may have about our products and services.

    • January 2024

    Join us in Joburg

    Give us one day and we'll get you completely up to speed for 2024 and beyond

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    Who

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    What

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    Where

    Love trends, but short on time?

    Join other trend-focused yet time-challenged professionals from across Southern Africa.

    From Marketing Managers, Heads of Innovation and Insights Managers to Strategists, Creative Directors and Account Managers.

    Come on your own, or — even better! — bring your team.

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    Totally up to date in one day

    We guarantee an intense, interactive, inspirational immersion into all the consumer trends and meaningful innovation opportunities that need to be on your radar in the coming 12 to 18 months.

    Curated and presented by the TrendWatching and Business of Purpose teams. 

    If you're not yet a member of our trend intelligence platform, we'll set you up with a free temporary account. Following the event, you'll also get access to all presentation materials.

    And naturally, you'll have opportunities to network with your fellow trend people, too.

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    A cool spot in the center of Joburg

    We will be announcing our Johannesburg venue in the coming months, but rest assured we will welcome you in a beautiful, centrally located venue.

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    Program

    • timer-icon 09:00 - 09:30
      timer-icon 09:00 - 09:30
      Welcomearrow-icon
    • timer-icon 09:30 - 10:30
      timer-icon 09:30 - 10:30
      2024's Global Consumer Trends arrow-icon
      A high-energy 'download' bringing you the most important trend-driven opportunities from around the world
    • timer-icon 10:30 - 11:15
      timer-icon 10:30 - 11:15
      2024's South African Consumer Trends and Insights arrow-icon
      The most pressing consumer trends and attention-setting innovations shaping South African businesses in the year to come
      Break
    • timer-icon 11:45 - 12:15
      timer-icon 11:45 - 12:15
      Trendify Your Organizationarrow-icon
      Learn how to immerse your team, if not your entire organization, in trend-driven opportunities - all guided by a renowned methodology and actionable know-how
      Lunch
    • timer-icon 13:30 - 14:00
      timer-icon 13:30 - 14:00
      How This Works in the Real Worldarro-icon
      Learn from trend-inspired innovation success cases from leading B2C brands
    • timer-icon 14:00 - 14:30
      timer-icon 14:00 - 14:30
      2024's Top 10 Tech Trends arro-icon
      The 10 technologies that need to be on your radar, from GPT-4 (and 5, 6 and 7 😉) to the latest web3 advancements and beyond - with plenty of examples that detail how to turn them into meaningful products and services of your own
    • timer-icon 14:30 - 15:00
      timer-icon 14:30 - 15:00
      Future Purposed Business Modelsarro-icon
      The 5 most forward-looking business models to turn your brand and business into a purpose pioneer - based on the expertise from our sister-venture Business of Purpose, one of the largest networks of purposed business professionals
      Break
    • timer-icon 15:15 - 16:00
      timer-icon 15:15 - 16:00
      IDEATE 2024 Sessionarro-icon
      An interactive session turning all of the day’s key learnings, insights and aha-moments into tangible next steps - actionable new innovation ideas included!
      Drinks and networking

    Presenters

    Throughout the day, learn from TrendWatching Trend Analysts, including Vicki Loomes, Erick Smet, Thomas Klaffke and Livia Fioretti, and a number of guest speakers and contributors. 
    Seminar presenters 2023

    A few of the companies represented by previous seminar participants

    MultiChoice CLP
    Nestle CLP
    World Wildlife Fund CLP
    Uber CLP
    Starbucks CLP
    Unicef CLP
    Salesforce CLP
    Ipsos Singapore CLP
    TBWA
    Mastercard CLP
    LG CLP
    Deloitte Poland CLP
    Havas Media CLP
    Sephora CLP
    Vodafone CLP
    Sanlam CLP
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    Previous seminars

    We've organized dozens of sold-out annual events in cities around the world. Some impressions.

    Previous seminars

    We've organized dozens of sold-out annual events in cities around the world. Some impressions.

    Previous seminars

    We've organized dozens of sold-out annual events in cities around the world. Some impressions.

    Previous seminars

    We've organized dozens of sold-out annual events in cities around the world. Some impressions.

    Previous seminars

    We've organized dozens of sold-out annual events in cities around the world. Some impressions.

    Previous seminars

    We've organized dozens of sold-out annual events in cities around the world. Some impressions.

    Previous seminars

    We've organized dozens of sold-out annual events in cities around the world. Some impressions.

    Previous seminars

    We've organized dozens of sold-out annual events in cities around the world. Some impressions.

    Previous seminars

    We've organized dozens of sold-out annual events in cities around the world. Some impressions.

    Previous seminars

    We've organized dozens of sold-out annual events in cities around the world. Some impressions.

    Previous seminars

    We've organized dozens of sold-out annual events in cities around the world. Some impressions.

    Previous seminars

    We've organized dozens of sold-out annual events in cities around the world. Some impressions.

    Previous seminars

    We've organized dozens of sold-out annual events in cities around the world. Some impressions.

    Previous seminars

    We've organized dozens of sold-out annual events in cities around the world. Some impressions.

    Previous seminars

    We've organized dozens of sold-out annual events in cities around the world. Some impressions.

    Previous seminars

    We've organized dozens of sold-out annual events in cities around the world. Some impressions.

    Previous seminars

    We've organized dozens of sold-out annual events in cities around the world. Some impressions.

    Previous seminars

    We've organized dozens of sold-out annual events in cities around the world. Some impressions.

    Tickets available soon!

    Buy-Now

    Keen to reserve your seat (or a number of seats if you're bringing your team)? Let us know below and we'll notify you the moment our very early bird tickets become available.

    FAQs

    1. Is this a sales event? Nope. Our Trend Seminars are the service — the focus is 100% on you soaking up and then running with as many trends, insights and ideas as possible.

    2. What about Covid? While it (thankfully) looks like we're post-pandemic, we are keeping a close eye on any developments and will always immediately communicate and implement any local Covid regulations.

    3. What if I buy now but can't make it? You can transfer your ticket to a colleague at any time. If that's not an option, you'll receive a refund.

    Get notified when tickets become available 💥