Fans love building their passions into daily life, and a growing number of brands are responding with products designed around fan behavior, rituals and identity.
In the US, Titan Casket launched a Teenage Mutant Ninja Turtles collection, bringing fandom into one of the last categories untouched by pop culture licensing: funerals.
In Canada, FanDuel created dual-sided World Cup scarves for supporters with multiple national loyalties, reflecting how millions of multicultural fans actually experience international sport.
In Brazil, the Brazilian Football Confederation expanded into pet accessories, giving fans a way to bring their team identity into another part of family life.
The opportunity for organizations? Look beyond standard merchandise and dive deeper into facilitating fandom (or advocacy!) in real-world decisions, rituals and relationships.