Retailers and banks are bringing related benefits together around pet care, commuting and travel. Combining products, payment functions and rewards within one app or card can make those benefits easier for customers to find and use.
Lidl GB launched Max & Mila’s World, an own-label brand covering pet food, care products and accessories across tiered ranges. Pet owners can create a pet profile in Lidl Plus and access coupons, partner offers, product recommendations and pet-related content. The approach connects the product range with dedicated benefits inside the retailer’s existing app.
South Korea’s Sh Suhyup Bank launched Everyone’s Green Card, combining transport benefits with Eco-Money rewards. Eligible public transport spending earns 10–20% in points, depending on the cardholder’s previous-month spending. The card also offers rewards for qualifying dining and environmentally focused purchases, bringing several everyday spending benefits into one payment product.
Lotte Card and Lotte Department Store launched a prepaid membership card for foreign tourists visiting South Korea. It combines shopping discounts at Lotte and partner locations with transit functionality and L.Point rewards. Visitors can access these functions through one physical card, linking shopping benefits with a practical travel service.