Alcohol consumption in the US has hit historic lows as health concerns climb to unprecedented levels. According to Gallup's latest data, just 54% of US adults now identify as drinkers — the lowest percentage since Gallup began tracking the stat over eight decades ago.
🥤 This downward trajectory coincides with mounting health concerns, as 53% of Americans now believe that moderate drinking (one or two drinks a day) is harmful, which is a dramatic increase from just 28% in 2018
🧋 There's a significant generational divide in believing drinking is bad for one's health: 66% among those 18 to 34, vs. 50% for the 35-54 cohort, and 48% for those 55 and older
🧉 The number of drinks is down, too. Among those who drink, less than a quarter reported having had a drink in the previous 24 hours, which is a record low. The average number of drinks consumed in the past week is 2.8, which is the lowest Gallup has recorded since 1996