Victoria Chapman

Victoria is an Amsterdam-based Trend Analyst with experience working in the non-profit sector, a passion for purpose-driven business models and a global perspective – fostered by years spent living and studying across Europe and the Middle East.

She joined TrendWatching in 2020, at the height of the pandemic, while working towards her master’s degree in Business and Management. Since graduating from the University of Amsterdam in 2021, she’s been an integral part of TrendWatching’s content team. 

Victoria works closely with clients such as Amdocs and Macmillan to help them put trends into action, and conducts daily research across a variety of niche industries as the linchpin of TrendWatching Premium’s Ask an Analyst service. She regularly writes industry-specific reports on the most pertinent emerging consumer trends and manages the Innovation Database – a written record of 26,000 cutting-edge business innovations. 

Recently, she gave a keynote presentation on agenda-setting startups to students at UvA’s Economics and Business school.