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We're no traditional trend firm

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We're no traditional trend firm

As one of the world’s leading consumer trend firms since 2002, we're grounded in purpose. It's our mission to inspire you to take action on the endless amounts of trend-driven, meaningful business opportunities we relentlessly scan the world for. 

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Our trend intelligence platform

Amplify is our company-wide trends & ideation solution, neatly platformed, giving you access to our full Trend Framework, Innovation Database with 28,000+ innovations, Annual Trend Reports, Industry Reports, Analyst Support and more.  Everything you need to guide and inspire you and your teams to turn trends into meaningful innovations. 

Used by 100s of brands and professional services firms worldwide.

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A 25-lesson, self-paced online course on how to act on trends

Let us help you to absorb 10+ years of working with consumer trends -  in just a few weeks. The course is designed to train you in trend forecasting as well as making the most of our methodology. Taken at your own pace, all insights and tools will remain at your disposal post-course, too.

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Public and corporate keynotes & workshops

Engage our team of Trend Analysts & Presenters for your next corporate or public trend session - having delivered literally 100s of keynotes and workshops in 35+ countries, to some of the world's leading brands and agencies, we know how to deliver.

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Latest news

7 December 2022

Careers

by Reinier Evers

We’re hiring in Amsterdam!

Are you (or is someone you know) a passionate, purposed Communications Manager who loves trends, B2B marketing and copywriting? If so, we have an amazing, Amsterdam-based opportunity for you. Any questions: please DM me.

Oh, and we’re also looking for an Amsterdam-based Senior Business Developer and a Trend Curator/Writer. Never a dull moment 😉

29 November 2022

Business of Purpose

by Thomas Klaffke

Business of Purpose 2022 Recap

Take a look at the yearly overview of everything published by our sister publication, Business of Purpose.  From purpose-driven remote work structures to the role of business during crisis, exiting to community-ownership, self-managing organizations, the 4-day work week, and regenerative marketing.

Click here to read all the issues from this year.

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Any questions about anything?

Talk to Raymond Kollau, our Business Development Director.
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