---
title: Comedian launches Harry Styles t-shirts to fund Greenpeace's legal defense against Shell
description: Comedian Joe Lycett is supporting Greenpeace's legal defense against Shell with a circuitous campaign.
---

[TrendWatching Daily | Innovations ](https://www.trendwatching.com/innovations)

# [Comedian launches Harry Styles t-shirts to fund Greenpeace's legal defense against Shell](https://www.trendwatching.com/innovations/comedian-launches-harry-styles-t-shirts-to-fund-greenpeaces-legal-defense-against-shell)

 Written by [Caitlin Hughan](https://www.trendwatching.com/innovations/author/caitlin-hughan) | Jul 16, 2024 6:08:34 AM

Taking a confrontational stance against the oil industry, sustainable printer Teemill has joined forces with British comedian [Joe Lycett](https://youtu.be/qKtJQl-_COA?si=QjGi3zbbZhzhJcbr) to raise cash for Greenpeace's legal fund. The collaboration riffs on a statement Lycett made that he was suing Styles over a Kit Kat Chunky Peanut Butter as payment for a painting. Later, after retracting the lawsuit, Lycett pointed out that it would've been a ludicrous case to bring to court — much like Shell suing Greenpeace to silence protests against new oil and gas drilling. The oil giant's litigiousness, unfortunately, isn't a joke. Says the NGO: "Shell is threatening to sue Greenpeace for a staggering USD 1 million plus legal costs that could spiral into millions because we dared to challenge their reckless oil expansion plans."

Known for its circular approach to fashion, Teemill has printed [t-shirts and tote bags](https://greenpeaceshop.co.uk/joe-lycett-x-greenpeace/) featuring Lycett's tongue-in-cheek portrait of Harry Styles. All profits will go towards Greenpeace's legal defense against Shell. Admittedly silly, the campaign takes a cleverly roundabout approach to soliciting donations. Faced with countless requests for contributions, consumers naturally tune out. Lycett hooks viewers with a seemingly unrelated story before driving home his point. A circuitous route is worth exploring next time you want to deliver a message your audience is apt to ignore ;)  

[View full post](https://www.trendwatching.com/innovations/comedian-launches-harry-styles-t-shirts-to-fund-greenpeaces-legal-defense-against-shell)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Caitlin Hughan"
  },
  "dateModified" : "2024-07-17T20:29:56.547Z",
  "datePublished" : "2024-07-16T06:08:34Z",
  "headline" : "Comedian launches Harry Styles t-shirts to fund Greenpeace's legal defense against Shell",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1114,
    "url" : "https://www.trendwatching.com/hubfs/lycett.jpg",
    "width" : 1440
  },
  "mainEntityOfPage" : "https://www.trendwatching.com/innovations/comedian-launches-harry-styles-t-shirts-to-fund-greenpeaces-legal-defense-against-shell",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "TrendWatching Daily | Innovations"
  }
}
```