The world's largest hotel loyalty program, with over 237 million members, has launched a platform focused on outdoor travel. Marriott Bonvoy Outdoors enables travelers to search across 450+ hotels, 50,000 vacation homes, and curated activities, all filtered by outdoor pursuits.
To anchor the initiative, Marriott is also unveiling the Outdoor Collection by Marriott Bonvoy, a curated portfolio of properties in remarkable locations, starting with Postcard Cabins and Trailborn Hotels. The former offers over 1,200 Scandinavian-inspired cabins within two hours of major cities, while the latter features boutique hotels in bucket-list destinations such as the Blue Ridge Mountains and the Grand Canyon.
TREND BITE
The internet's "touch grass" meme — a snarky reminder to log off and reconnect with the physical world — has evolved from joke to genuine cultural mandate. As screen fatigue intensifies and research continues to link time in nature with measurable health benefits, consumers are actively seeking experiences that prioritize presence over pixels.
Marriott's activity-first search filters tap into this desire for unmediated connection, offering not just accommodation but a structured path back to the outdoors. By making adventure planning less overwhelming and more intuitive, brands can help bridge the gap between inspiration and tangible action. What barriers to outdoor exploration could your organization remove to help people actually touch that grass?