Trends & Insights: Daily Consumer Trends and Innovations | TrendWatching

Appliance brands focus on specific tasks within routines

Written by Shruthi Venkat | Nov 10, 2026, 8:32:50 AM

Home and personal-care brands are designing products around specific tasks within everyday routines. Automatic dishwasher dosing, a dedicated shoe washer and a multi-head massage gun address measuring, cleaning footwear and covering a wider area during massage.

Henkel has developed Somat Smartwash, a reusable sensor-based device that sits inside a dishwasher and automatically doses cleaning products according to the wash stage. A companion app provides information about usage, reducing the need for manual measuring.

Xiaomi offers the Mijia Shoe Washer, a compact washing machine designed specifically for footwear. Its dedicated drum provides a separate appliance for cleaning shoes.

Xiaomi has also developed the Mijia Multi-Head Fascia Gun 3C with 16 spherical massage heads. The design provides multiple contact points to cover a wider area at once than a conventional single-head massage gun.