Appliance brands focus on specific tasks within routines
Home and personal-care brands are designing products around specific tasks within everyday routines. Automatic dishwasher dosing, a dedicated shoe washer and a multi-head massage gun address measuring, cleaning footwear and covering a wider area during massage.
Henkel has developed Somat Smartwash, a reusable sensor-based device that sits inside a dishwasher and automatically doses cleaning products according to the wash stage. A companion app provides information about usage, reducing the need for manual measuring.
Xiaomi offers the Mijia Shoe Washer, a compact washing machine designed specifically for footwear. Its dedicated drum provides a separate appliance for cleaning shoes.
Xiaomi has also developed the Mijia Multi-Head Fascia Gun 3C with 16 spherical massage heads. The design provides multiple contact points to cover a wider area at once than a conventional single-head massage gun.