New: TrendWatching in your AI

Your Context.
Your AI.
Our Intelligence.

Bring 32,000+ innovations and the trends behind them, curated by our analysts, into ChatGPT, Claude, Mistral and others. Ask in your own words, mix in your own context, and get real innovations back. An extra included with Pioneer and Enterprise, on top of everything on our platform.

Your ContextOur briefEuropean retailer · stores · circularity
Your AI
ChatGPTClaudeMistral

ChatGPT

Our Intelligence
New opportunityStores people cross a city for

What you can do

Three things to try first.

ChatGPTTrendWatching connected

Searching TrendWatching

Every answer links back to the full innovation on TrendWatching.

Works where you work

In the AI you already use.

  • ChatGPT
  • Claude
  • Mistral Vibe
  • and others

Using Copilot or Gemini? We'd love to get you connected. Let's talk

Plays

Not sure where to start? Deal yourself a play.

Members get ready-made plays for the jobs they do every week, with new ones added along the way. Start with the Opportunity Playground, then make them your own.

DiscoverScan a region before market entry

Your data

Your context stays yours.

Confidential context stays with you

Your briefs, documents and chats stay in your own AI, under your company's own AI settings. Your AI only asks us for matching innovations and trends.

Your searches don't train AI

We log searches to run and secure the service. We never use them to train AI.

What you create is yours

Ideas, decks and concepts you make with your AI belong to you.

How to get it

‘Your AI’ comes with Pioneer and Enterprise.

  1. 1Join for free as a Seeker

    Our free plan. Look around the platform and get to know us.

  2. 2Upgrade to Pioneer

    In seconds, inside the platform. ‘Your AI’ is included. Not for you? There's a 14-day money-back guarantee.

  3. 3Connect your AI

    Two minutes, click by click. Then build your Opportunity Playground.

Bringing your whole team? Enterprise is tailored to your organisation. Talk to us

Questions

Your AI, explained.

What is TrendWatching in your AI?

A connection that lets your own AI assistant search TrendWatching's 32,000+ curated innovations and the trends behind them while you chat. You ask in your own words, add your own context, and your AI answers with real examples and links back to TrendWatching.

Which AI assistants does it work with?

ChatGPT, Claude, Mistral Vibe and other assistants that support custom connectors (MCP). Setup takes about two minutes, and we walk you through it.

Which plan do I need?

‘Your AI’ comes with Pioneer and Enterprise plans, at no extra cost. Everyone starts as a Seeker (free plan) and can upgrade to Pioneer inside the platform in seconds.

Is there a free trial?

There's no free trial, but there is a 14-day money-back guarantee on the annual Pioneer plan. If it's not for you within 14 days, we'll refund you.

Our company uses Copilot or Gemini. Can we use it?

We'd love to get you connected. Some company setups need tailored work, which we'd scope together first. Email client_team@trendwatching.com and we'll try to work it out with you.

Do you use my searches to train AI?

No. We log searches against your account to run and secure the service, and never use them to train AI. Your briefs, documents and chats stay in your own AI tool.

Is there AI inside the TrendWatching platform?

No, on purpose. Many companies don't allow their people to use AI on someone else's platform. That's why all AI work happens in your own assistant, under your company's own AI policy.

What are plays?

Ready-made prompts for everyday jobs, from prepping a client meeting to scanning a region before market entry. The Opportunity Playground is the one to start with. Plays are starting points: change them, combine them, or just ask your own questions.

What if I can't connect my own AI?

You still get the full platform with Pioneer and Enterprise: browse the innovation database, read our reports and use the playbooks. It's less personal than working with your own context in your own AI, and we're honest about that. Using Copilot or Gemini? Email client_team@trendwatching.com and we'll try to work it out with you.

Do I still get the platform?

Yes. Pioneer and Enterprise include the full platform too, so you can browse innovations, read reports and use the playbooks however you like to work.

Do I need technical skills?

No. If you can paste a link, you can connect. Just follow your organisation's AI policy before connecting a service.