2023 will be expensive innovative scorching fascinating angry trailblazing turbulent communal existential positive challenging better yours to shape

Let us help you to understand and act meaningfully on the most important consumer expectations.
Tomorrow, in 2023 and beyond.


We're no traditional trend firm

We're no traditional trend firm

As one of the world’s leading consumer trend firms since 2002, we're grounded in purpose. It's our mission to inspire you to take action on the endless amounts of trend-driven, meaningful business opportunities we relentlessly scan the world for. 

Our services

Our trend intelligence platform

Amplify is our company-wide foresight & ideation solution, neatly platformed, giving you access to our full Trend Framework, Innovation Database with 28,000+ innovations, Annual Trend Reports, Industry Reports, Analyst Support and more.  Everything you need to guide and inspire you and your teams to turn trends into meaningful innovations. 

Used by 100s of brands and professional services firms worldwide.

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A 25-lesson, self-paced course on how to act on trends

Our Academy helps you to absorb 10+ years of working with consumer trends -  in just a few weeks. The course is designed to train you in trend forecasting as well as making the most of our methodology. Taken at your own pace, all insights and tools will remain at your disposal post-course, too.

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Public and corporate keynotes & workshops

Engage our team of Trend Analysts & Presenters for your next corporate or public trend session - having delivered literally 100s of keynotes and workshops in 35+ countries, to some of the world's leading brands and agencies, we know how to deliver.

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Join 800+ brands and professional services firms.
From boutique to large, from the US to Singapore.

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Latest news

28 July 2022

Business of Purpose Newsletter

by Thomas Klaffke

Boost employee wellbeing while reducing hours

Companies across the globe are trialing or permanently implementing 4-day workweeks and employees are embracing the change. Head over to our sister publication Business of Purpose for their latest newsletter and get tips on how to reduce hours and boost your staff's wellbeing.

26 July 2022


by Joaquim Moody

Our Consumer Trend Canvas template is now on Miro, for free!

Whiteboard your way to meaningful business insights by using our interactive Consumer Trend Canvas on Miro. It's our most popular trend tool, and you and your team can now use it to collaboratively unpack any trend and apply those learnings to launch innovations of your own.


Any questions?

Talk to Lucy Goodman, our Business Development Director.
Your message will go straight into her inbox and will be replied to asap.

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