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Tomorrow will be expensive chatty innovative scorching fascinating angry trailblazing turbulent communal existential challenging full of opportunities yours to shape

These are not boring times.
Let us help you spot and act on the many trend-driven opportunities out there — this year, in 2025 and beyond.

Explore our Trend Platform
Expensive
Chatty
Innovative
Scorching
Fascinating
Angry
Trailblazing
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Communal
Existential
Challenging
Better
Yours To Shape
Six snacks created using KFC's Crave Generator
REMIX BRANDS
26 July 2024
KFC Philippines turns customers' AI-generated dream snacks into reality
Drone flying out of an e-commerce screen display in a living room
Innovation
26 July 2024
Taobao's Apple Vision Pro app lets shoppers test fly drones right from their couch
A bench in the shape of an open book, on a street in Madrid
Innovation
25 July 2024
With Penguin Random House, Madrid installs hard-to-miss invitations to sit down and read
Graphic with the text '90%'
Stat
25 July 2024
Of world's 2,000 most influential companies, 9 in 10 fall short on human rights and ethics
A Nissan tech expert and a customer chatting, with a Nissan Ariya behind them
EMPATHY ENSURANCE
24 July 2024
Nissan's Second Delivery offers new drivers in-person tech support, 2 weeks after purchase
Vintage-style illustration of a face framed by plants, with a finger held to its mouth
Insight
24 July 2024
From greenwashing to greenhushing: changes in sustainability communication
A bus stop shelter in Madrid featuring an evaporative cooling panel
ACCLIMATORS
23 July 2024
Offering residents respite from urban heat, Madrid pilots naturally cooling bus shelters
Man in hoodie working on a laptop in a third place
NEW LABOR
23 July 2024
Is your company ready to embrace the new normal of employee expectations?
Woman about to smash office furniture with a baseball bat
Innovation
22 July 2024
Corporate office symbolizes status quo frustrations in fashion brand Miista's rage room
Graphic with the text '67%'
Stat
22 July 2024
Study finds majority of people attribute consciousness to ChatGPT
Man with outstretched arms. Written on the back of his shirt:
Innovation
19 July 2024
Tractor maker and streetwear brand create a capsule collection using Thai rice straw
Pixelated illustration of a busy oil field
Thought-starter
18 July 2024
Earth Overshoot Day: humanity consumes a year's worth of resources by August 1st
Two artisans wearing Mexico soccer jerseys they embroidered for Adidas
Insight
17 July 2024
In a divided world, how can foreign brands win local trust?
Two people running and looking happy
Insight
16 July 2024
Can AI scale preventative healthcare through hyper-personalized coaching?
Duo the Owl posing in one photo, and chasing a student in the other
Insight
12 July 2024
Lessons in building authentic brand communities from Duolingo's sociopathic owl
Explore all recent insights
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We're no traditional trend firm

As one of the world’s leading consumer trend firms since 2002, we're grounded in purpose. It's our mission to inspire you to take action on the endless amounts of trend-driven, meaningful business opportunities that we relentlessly scan the world for. More...

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Events

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Keynotes

Our Trend Intelligence Platform

Amplify is our trend intelligence platform, giving you access to our full Trend Framework, Innovation Database with 31,000+ innovations, Industry Reports, Stats, Training, Analyst Support and more. Powered by humans and AI, and used by 100s of global B2C brands and agencies.

NEW | Experience the platform yourself — instant access, no card needed — with our free 14 day trial 🙌

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See you soon?

In an age of AI, human x human, online or offline, is the new currency!

We run highly curated free webinars - including our upcoming webinar on AI x Trend-Driven Ideation and our May 2024 session on AI x New Consumer Expectations.

Prefer the real world? Then check out our flagship Trend Events in Bangkok, Amsterdam and New York later this year.

Prepping for 2025 has never been this inspiring!


Join us
Amsterdam Trend Seminar 2023-085

Supercharge your own event

We absolutely love trend events, conferences, keynotes and workshops. Public or internal, real world or online.

In fact, over the last 10 years, we've participated in and organized 100s of them, from New York to Berlin to São Paulo to Singapore. Whatever you may be planning, we're keen to go all out.

Supercharge your event
livia-fioretti

Trusted by 100s of firms, from the US to Singapore, and from Brazil to Germany

Salesforce CLP
Médecins Sans Frontières 2 CLP
Sodexo CLP
Dentsu CLP
Vodafone CLP
Danone CLP
Rivian CLP
Levi Strauss CLP
Oxfam Novib NL CLP
Sephora CLP
Google CLP
Tetra Pak Europe CLP
World Wildlife Fund CLP
Starbucks CLP
Mastercard CLP
MultiChoice CLP
Netflix CLP
Uber CLP
Havas Media CLP
Jones Lang Lasalle EU CLP
Walt Disney Company CLP
Ipsos Singapore CLP
Bain & Company CLP
Unicef CLP
Client cases

22 July 2024

Free Webinar

by Livia Fioretti

Lots of AI goodness ✨

Intrigued by how AI could help you turn consumer trends and insights into actual new products, services and campaigns for your customers? 

Then join 1,000s of trend enthusiasts from 50+ countries to learn from and interact with Livia Fioretti, our Director of Insights, on Thursday 12 September 2024. 

This 30-minute webinar will cover an overview of the most inspiring initiatives from brands around the world using AI to ideate new innovations — as well as hands-on tips & tricks to do your own ideation with the help of TrendBaby, our new AI-powered innovation tool.

Sign up for the webinar today! 
19 July 2024

Trend Events

by Giulia Bolzan

Secure your spot at our Trend Events

Our highly anticipated flagship Trend Events are back and better than ever — coming to three cities in 2024:

Due to the overwhelming demand for tickets at our Amsterdam Event, we’re thrilled to announce that we’ve moved to a larger room.

To make this event even more accessible, we are now offering group tickets for groups of 3 or more. Bring your team and save while diving into the latest trends that will shape consumer expectations in 2025.

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