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2025 will be expensive chatty innovative scorching fascinating angry trailblazing turbulent communal existential challenging generative full of opportunities yours to shape

These are not boring times.
Let us help you spot and act on the many trend-driven opportunities out there — in 2025 and beyond.

Try out our Trend Platform
Expensive
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Innovative
Scorching
Fascinating
Angry
Trailblazing
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Communal
Existential
Challenging
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Better
Yours To Shape
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We're no traditional trend firm

As one of the world’s leading consumer trend firms since 2002, we're grounded in purpose. It's our mission to bring you meaningful, trend-driven business opportunities — and help you act on them. More...

Our services

Our Trend Intelligence Platform

Amplify is our trend intelligence platform, giving you access to our full Trend Framework, Innovation Database with 31,000+ innovations, Industry Reports, Stats, Training, Analyst Support and more. Powered by humans and AI, and used by 100s of global B2C brands and agencies.

NEW | Experience the platform yourself — instant access, no card needed — with our free 14 day trial 🙌

Access our platform
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Crucial intel and ideation

Understand, anticipate and ideate with AI's radical impact on consumer behavior and expectations — today.

Check out our portfolio of AI-centric consumer trends, innovations and ideation tools to the next level. 

It's going to be a wild ride but we've got you covered!

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Innovations

See you soon?

We run highly curated free Webinars - including our upcoming webinar on AI x Trend-Driven Ideation on 12 September 2024.

Prefer the real world? Then check out our flagship Trend Events around the world.

Want us to come to you and present? Check out our Keynotes and Workshops.

Prepping for 2025 has never been this inspiring!



Join us
Amsterdam Trend Seminar 2023-085

Trusted by 100s of firms, from the US to Singapore, and from Brazil to Germany

Client cases

1 October 2024

AI

by Livia Fioretti

Lots of AI goodness ✨

To help you make the most of AI and trends (a beautiful combination if there ever was one), we've fully AI-fied our trend research and analysis and have taken our portfolio of AI-centric consumer trends, innovations and ideation tools to the next level. 

Check out and run with anything from AI x Consumer Expectations to
TrendBaby (our new AI-powered innovation tool).

Bonne chance!



1 October 2024

Trend Events

by Giulia Bolzan

Our Amsterdam event is a wrap!

We just wrapped up our annual Amsterdam Trend Event event at the EYE 🎉

A huge thank you to all the trend-savvy professionals who joined us today – we hope you left inspired and ready to make the most of 2025!

Couldn't make it to Amsterdam? No worries! Head to our events page for more exciting events and webinars — see you soon?

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