Our New York Seminar - early bird price available


14 November 2023

Join us!

The future will be expensive generative innovative scorching fascinating angry trailblazing turbulent communal existential challenging better yours to shape

These are not boring times.
Let us help you act on the many trend-driven business opportunities out there - now, in 2024, and beyond.

Explore our trend platform
Yours To Shape

We're no traditional trend firm


We're no traditional trend firm

As one of the worldโ€™s leading consumer trend firms since 2002, we're grounded in purpose. It's our mission to inspire you to take action on the endless amounts of trend-driven, meaningful business opportunities we relentlessly scan the world for. More...

Our services

Our trend intelligence platform

Amplify is our company-wide trends & ideation solution, deeply platformed, giving you access to our Daily Feed, our full Trend Framework, Innovation Database with 28,000+ innovations, Industry Reports, Stats, Training, Analyst Support and more. 

Everything you need to guide you and your teams to turn trends into meaningful innovations.

Explore Amplify

Join us in a city near you

We're bringing back our Annual Trend Seminars, from August 2023 to April 2024.

With 13(!) cities covered worldwide, from Bangkok to London to New York, we're looking forward to meeting up with you in person somewhere soon ๐Ÿ™

See all cities / seminars

Your strategic trend projects

For over a decade, we've been working with some of the biggest organizations in the world on strategic trend projects. From the US to Brazil to South Africa to Thailand. 

If you're deeply into trends and in charge of turning as many of your teams trend-driven, check out what we could do for and with you.

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Join 800+ firms and 1,000s of members acting on our intelligence

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Join 100,000+ professionals already signed up for free ๐ŸšจNext edition drops on June 8th!

1 June 2023


by Joaquim Moody

Thank you for your votes!

We at TrendWatching would like to thank you for your amazing support and votes for our free Miro Consumer Trend Canvas template during the 2023 Miroverse Choice Awards!

While we didn't clinch the win in the Brainstorming category (this time), the nomination will motivate us to improve and create more designs for Miro.

Congratulations to all the winners and don't forget to check out our Consumer Trend Canvas! ๐Ÿ‘ˆ

1 June 2023


by Galina Yordanov

Our NEW weekly publication is now live!

Check out MakeShift to learn more about the news behind the news. In our weekly round-up, we will provide you with the necessary insights, innovations, and opportunities you need to spearhead your own purposed innovation.

Get ready. Set. MakeShift! ๐Ÿš€

Dive in now!

James Trusler-Circle

Any questions about anything?

Talk to James Trusler, our Business Development Director.
Your message will go straight into his inbox and will be replied to asap.

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