22 for '22 LIVE

We’re hosting a FREE webinar. Join our in-house experts on 25 January as we take a deep dive into the 5 mega consumer trends and 22 business opportunities you need in your toolbox for the year ahead. It’s 22 for ‘22, and then some.

Sign up here

About TrendWatching

As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to guide and inspire you to turn trends and insights into innovations that benefit all, not the few.

We're keen to get you going, through our Trend Intelligence PlatformAcademy and Presentations & Workshops.

Our Services

From trend intelligence to training: we have you covered

Intelligence Platform

Trend Intelligence Platform

Services: Trend Intelligence Platform

A world-class, yet affordable Trend Intelligence Platform

Giving you access to our full Trend Framework, Innovation Database with 26,000+ innovations, 2022 Trend Report, Industry Reports, Ask an Analyst service and more.

Everything you need to guide and inspire you to turn trends into meaningful innovations.



Services: Trend Academy

Academy | Our 25-lesson, self-paced online video course

Access 10+ years of working with consumer trends into a new curriculum – now used by 400+ brands, agencies and universities worldwide. 

Designed to train you in forecasting and applying, developed using our methodology and taken at your own pace. 

Services: Trend Presentations and Workshops

Presentations & Workshops

Services: Presentations and Workshops

Presentations, Workshops, Reports and Advisory

Our team of Trend Analysts & Presenters have delivered literally 100s of keynotes, workshops and customised reports, in 35+ countries, to some of the world's leading brands and agencies.
We know how to deliver.

Trend Events


Services: Trend Events

Our public Trend Events, from Boston to Berlin to Bangkok

Join us around the world for highly curated events - we'll announce new dates very soon. Make sure you're subscribed to our free trend updates to be among the first ones to find out where and when next. 

(More than) 22 for ‘22


(More than) 22 for ‘22

By Robbie Hodges Trend Analyst

On 25th January we’re hosting a FREE action-packed webinar teeming with insights that didn’t quite make it into our 22 consumer trends for ‘22 publication. It’s exclusively for newsletter subscribers: sign up and snag your place at the webinar by clicking here.

See you on the livestream!


Free Trends | Innovation of the Day, Make→Shift, and ToolBox

Trend updates served hot!


Trend updates served hot!

By Sophie Caro Head of Social Media

Enjoy reading our content? Have our latest updates sent straight to your phone, the moment they’re published by joining us on Telegram, or by linking up with us on WhatsApp.

Bespoke | Presentations, reports, and workshops

Google ‘TrendWatching’


Google ‘TrendWatching’

By Vicki Loomes Senior Trend Analyst

Having worked closely with Google Singapore over the past year, we were glad to see our insights namechecked in Google's Year in Search 2021. It’s a fascinating read - find the full report here.

🇺🇸 In the US? So are we! Here's what our US team can do for you...

Tune into Purpose Talks

Want to know how climate misinformation is affecting businesses IRL? Tune into Purpose Talks, a podcast by our sibling company, Business of Purpose

Listen here or search 'Purpose Talks' wherever you get your podcasts! 

Around the world in 800 clients (and counting) .

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Ready to fully act on consumer trends?

Talk to Matthijs van Waveren, our Business Development Director.
Your message will go straight into his inbox and will be replied to asap.