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As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to guide, inspire and empower business professionals – whether they're marketers, creatives, strategists, entrepreneurs or innovators – to bring to market more sustainable and impactful innovations that benefit all, not the few.
Our in-house teams in Amsterdam, Berlin, Singapore, London, Rio de Janeiro, Barcelona, and New York relentlessly scan the globe to spotlight countless meaningful trends and innovations – supported by a network of 900+ spotters in over 90 countries.
Guiding our work is our proprietary Purpose-Driven Innovation (PDI) methodology: a core analytical framework that turns trends into meaningful business opportunities. It's designed to guide professionals and the wider world in both identifying and acting on them.
Finding ourselves in one of the most transformational and crucial decades ever, we are determined to partner with future-obsessed professionals to make a meaningful difference.
We believe in partnerships, opportunities, joint ventures, new concepts, small and big, one-offs and long-lasting. Just reach out to Lucy Goodman, our Business Development Director, to discuss opportunities.