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As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to guide, inspire and empower business professionals – whether they're marketers, creatives, strategists, entrepreneurs or innovators – to bring to market more sustainable and impactful innovations that benefit all, not the few.
Our teams in Amsterdam, Berlin, Singapore, London, Rio de Janeiro, Barcelona and New York relentlessly scan the globe to spotlight countless meaningful trends and innovations – supported by a network of 100+ dedicated spotters from across the globe.
Guiding our work is our proprietary Purpose-Driven Innovation (PDI) methodology: a core analytical framework that turns trends into meaningful business opportunities. It's designed to guide professionals and the wider world in both identifying and acting on them.
Finding ourselves in one of the most transformational and crucial decades ever, we are determined to partner with future-obsessed professionals to make a meaningful difference in the remaining six years.
Our flagship product, Amplify, is a trend intelligence platform used by brands like Google, MultiChoice, Aldi, TBWA, Uber, Itaú and many more. Amplify brings professionals the tools and content to adapt and strategize at speed through our extensive Trend & Innovations Databases, Trend Reports and Industry Updates.
We believe in purposed partnerships, opportunities, joint ventures, new concepts, small and big, one-offs and long-lasting. Just reach out to James Trusler, our Business Development Director, to discuss opportunities.