About us

We're no traditional trend firm


We're no traditional trend firm

We're grounded in purpose and it's our mission to inspire you to take action on the endless amounts of meaningful business opportunities we scan the world for every day – through our Trend Intelligence Platform, our Keynotes and workshops, our Trend Events or our free Trend Publication.

Our mission

As one of the world’s leading consumer trend firms since 2002, TrendWatching is purpose-built to guide, inspire and empower business professionals – whether they're marketers, creatives, strategists, entrepreneurs or innovators – to bring to market more sustainable and impactful innovations that benefit all, not the few. 

To achieve this, we deliver MakeShift, our free publication, to 100,000+ trend-driven professionals worldwide and offer a number of dedicated trend services.

Our teams in Amsterdam, Berlin, Singapore, London, Rio de Janeiro, Barcelona and New York relentlessly scan the globe to spotlight countless meaningful trends and innovations – supported by a network of 100+ dedicated spotters from across the globe.

Our methodology

Guiding our work is our proprietary Purpose-Driven Innovation (PDI) methodology: a core analytical framework that turns trends into meaningful business opportunities. It's designed to guide professionals and the wider world in both identifying and acting on them.


Finding ourselves in one of the most transformational and crucial decades ever, we are determined to partner with future-obsessed professionals to make a meaningful difference in the remaining six years. 

A few facts and figures

  • We work with 800+ clients, from the world’s biggest brands all the way to small purpose-driven organizations, delivering endless meaningful opportunities and insights to act upon.

  • Our flagship product,  Amplify, is a trend intelligence platform used by brands like Google, MultiChoice, Aldi, TBWA, Uber, Itaú and many more. Amplify brings professionals the tools and content to adapt and strategize at speed through our extensive Trend & Innovations Databases, Trend Reports and Industry Updates.

  • Our other products and services include Advisory, Keynotes & Workshops and our Annual Trend Events (flagship events in Bangkok, Amsterdam and New York from August-October 2024).

  • Our free publication, MakeShift, is put to good use by over 100,000+ business professionals across almost all continents via emailWhatsAppTelegramSlack, and more. 

  • Our 100+ strong network of trend spotters – TrendWatching's Trend Locals - and core content research spans every (inhabitable 😉) continent and culture.


We believe in purposed partnerships, opportunities, joint ventures, new concepts, small and big, one-offs and long-lasting. Just reach out to James Truslerour Business Development Director, to discuss opportunities.


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