Who we work with

🌍 For 10+ years, our platform has been available via TBWA’s intranet, enabling hundreds of offices and teams around the world to work with our trend framework, innovations database and other platform features, to enrich TBWA’s client work with even more insights and inspiration. 

🌍 100+ Googlers worldwide have access to TrendWatching, to stay on the pulse of qualitative consumer trends. We've also facilitated trend keynotes for four global insights teams, covering the most impactful consumer trends for the year ahead. 

🌍 We’ve been providing this global ad agency with 24/7 access to our platform for many years now. The platform’s latest trends and innovations, global and local, assist the agency's US, Latin American and Spanish teams to deliver ‘on trend’ client projects and campaigns.

🌍 Our platform is a trusted source for InterPublic’s strategy team (including Strategic Intelligence Analysts and Project Directors) - the team especially leverages the platform’s innovation database, to support its global client work and focus - from sustainability and health & pharma to retail and apparel.

🇧🇪 With TrendWatching's platform added to UCLL’s library, this leading Belgian university now offers its lecturers and over 500 business students access to our trend reports, 230 trends and 32,000+ innovations. For even more inspiration, we held a live keynote in Leuven, delivering our trend methodology to over 300 students.

🇺🇸🇸🇬 Mars Wrigley's Human Intelligence group (which consists of Foresight, Agile Innovation and Portfolio Brands) uses the TrendWatching platform to contribute insights to the team’s overall strategic discussions.

🇸🇪🇳🇱 Senior members at this leading global home furnishing brand are using the platform's trends to kickstart both local and global innovation projects. To further foster trend knowledge within their teams, various members took the platform's online course to learn and apply our purpose-driven innovation methodology.

🇿🇦 For over five years, MultiChoice, Africa's leading entertainment company, has been using our platform. Additionally, commissioned by the Head of Mass Segment, we compiled a custom report shedding light on eight emerging consumer trends in Sub-Saharan Africa and providing guidance on how to run with the related opportunities.

🇺🇸🇸🇬🇬🇧🇳🇱 Marriott’s European Director of Learning engaged us to deliver a series of presentations that complemented the group’s existing Design Thinking and Innovation training program. We ran nearly 20 ‘Innovation Races’, taking 100+ general managers to experience on-trend retail and hospitality concepts in Amsterdam, London, New York and Singapore.

🇹🇭 Along with the use of our platform for many years, the Thailand Convention & Exhibition Bureau (TCEB) requested our services for a custom trend report and live presentation at their Hybrid Travel seminar. We showcased the emerging trends that will shape the future of the business event industry — crucial to the Thai economy.

🇦🇺 To foster even more of a trend-driven innovation culture within the company, Woolworths, Australia's largest supermarket chain, enrolled its Content Strategy & SEO team in our platform's Purpose-Driven Innovation methodology course. 

🇧🇷 Media conglomerate WarnerMedia Brazil, whose teams have been using our platform for many years, also commissioned us to inspire professionals at leading ad agencies in Brazil with examples of trend-driven content creation. Alongside their team, we selected relevant consumer trends and global innovations and crafted a custom keynote that was presented at their annual Ideation Roadshow.

🇮🇪 Mastercard Ireland reached out to include the platform's course in their “Digital Innovation Institute” portfolio so that its clients from specific markets could learn about Purpose-Driven Innovation. In addition to accessing the course, the 900+ participants could attend a live engagement with our Head of Academy to learn more about the methodology.

🇩🇪 Aldi Nord, part of the German discount supermarket chain, applied our platform's trend framework to analyse product categories and  related brand opportunities. Closely working with Aldi Nord's Senior Manager of Strategy and Innovation, we also carried out a workshop for the larger Aldi Group to expand the methodology to their other markets.

🇨🇦 Royal Bank of Canada has been using our platform for many years, and has also commissioned us a number of times to  present on relevant global trends that included topics like ‘business purpose’, ‘technological innovation’ and ‘customer experience’ - aimed to inspire and inform Royal Bank of Canada executives and brand marketers across the firm.

🌍 In order to determine which major trends could be a potential opportunity or threat, this leading global recruitment specialist is using the platform to move from trends to innovative concepts.

🇺🇸 To remain at the forefront of their industry, this major US-based healthcare provider signed up their senior team members to TrendWatching. Finding value in platform features like the innovation database, industry reports on health as well as health-related niches in our Innovations Lab, they are now able to better serve their patients’ current and future needs.