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🇮🇪 Mastercard Ireland reached out to include our Academy course in their “Digital Innovation Institute” so that its clients from specific markets could learn about Purpose-Driven Innovation. In addition to accessing the course, the 900+ participants could attend a live engagement with our Head of Academy to learn more about the methodology.
🌍 For 10+ years, our Trend Intelligence Platform has been available via TBWA’s intranet, enabling hundreds of offices and teams around the world to work with our trend framework, innovation database and other platform features, to enrich TWBA’s client work with even more insights and inspiration.
🌍 We've been working with leading members of the Think With Google team since 2020 to provide input for Google's ‘The Year In Search’ reports. On top of dozens of Googlers having access to our Trend Intelligence Platform and Academy trend course, we also facilitated trend keynotes for four global insights teams, covering the most impactful consumer trends for the year ahead.
🇺🇸🇸🇬🇬🇧🇳🇱 Marriott’s European Director of Learning engaged us to deliver a series of presentations that complemented the group’s existing Design Thinking and Innovation training program. We ran nearly 20 ‘Innovation Races’, taking 100+ general managers to experience on-trend retail and hospitality concepts in Amsterdam, London, New York and Singapore.
🇿🇦 For over five years, Multichoice, Africa's leading entertainment company, has been using our Trend Intelligence Platform. Commissioned by the Head of Mass Segment, we compiled a custom report shedding light on eight emerging consumer trends in Sub-Saharan Africa and providing guidance on how to run with the related opportunities.
🌍 We participated in Edelman's Growth Academy program, presenting consumer trends to senior leaders in Europe, APAC and North America, helping them to proactively identify trends impacting their clients’ business.
🇪🇸 Working with PayPal's Head of Enterprise Marketing (Southern Europe) and their team, we helped develop ‘Think Forward’ – a new quarterly report exploring key themes in the consumer arena. The first edition covered Conscious Consumerism, highlighting best-practice innovations and actionable takeaways.
🇹🇭 Along with the use of our Trend Intelligence Platform, the Thailand Convention & Exhibition Bureau (TCEB) requested our services for a custom trend report and live presentation at their 2022 Hybrid Travel seminar. We showcased the emerging trends that will shape the future of the business event industry - crucial to the Thai economy.
🇦🇺 To foster even more of a trend-driven innovation culture within the company, Woolworths, Australia's largest supermarket chain, enrolled its Content Strategy & SEO team in our Academy course - including our Purpose-Driven Innovation methodology.
🌍 We’ve been providing this global ad agency with 24/7 access to our Trend Intelligence Platform for many years now. The platform’s latest trends and innovations, global and local, assist the agency's US, Latin American and Spanish teams to deliver ‘on trend’ client projects and campaigns.
🇧🇷 Media conglomerate Turner Brazil, whose teams use our Trend Intelligence Platform, wanted to inspire professionals at leading ad agencies in Brazil with examples of trend-driven content creation. Alongside their team, we selected relevant consumer trends and global innovations and crafted a custom keynote that was presented at their annual Ideation Roadshow.
🇩🇪 Aldi Nord, part of the German discount supermarket chain, currently applies our trend methodology to analyse product categories and related brand opportunities. Closely working with Aldi Nord's Senior Manager of Strategy and Innovation, we also carried out a workshop for the larger Aldi Group to expand the methodology to their other markets.
🇨🇦 Royal Bank of Canada has been using our Trend Intelligence Platform for many years. Their Senior Director of Brand Strategy also commissioned us for a presentation on relevant global trends that included topics like ‘business purpose’, ‘technological innovation’ and ‘customer experience’ - aimed to inspire and inform Royal Bank of Canada executives and brand marketers across the firm.
🇫🇷 For a global leader in optical retailing, we worked with their Trends Manager and Consumer & Market Insights Manager on a deep-dive into the evolution of the Metaverse. During a follow-up keynote to a global team, we identified the building blocks of this new metaphysical reality, its potential impact (both positive and negative) and what steps need to be taken to seize the moment. An ideation session resulted in multiple potential innovations, now being evaluated.
🇺🇸 David & Goliath, a purposed boutique, advertising firm based in California, recently returned to our Trend Intelligence Platform. As part of the platform’s Ask An Analyst service, we've supported their team with inspiration for how expectations are being broken in culture (related to one of their clients’ QSR projects).
🇨🇭Royal DSM, a global science-based company in Health, Nutrition & Bioscience partnered with us to update the trend framework for its Personal Care & Aroma Ingredients division - supporting their marketing teams in communicating its new product and concept innovations to the market at a recent in-cosmetics event in Paris.
🇳🇱 For a team of high-potential thought leaders within DLL, the world’s leading vendor finance partner, we hosted a one-hour keynote to introduce six disruptive, trend-driven cross-industry innovation areas. During the subsequent workshop, we challenged the attendees to translate these insights into meaningful new business avenues.
🇺🇸 Working with Kontoor's VP of Innovation, we facilitated workshops with key internal stakeholders and other trend providers to create a company-wide trend framework for the group, which was presented to the executive board. We then provided ongoing updates for 200+ team members across Kontoors’ brands, including Lee and Wrangler.
🌍 In order to determine which major trends could be a potential opportunity or threat, this leading global recruitment specialist has worked with us to develop an overall trend framework, using our Ideation Workshop and Trend Intelligence Platform to move from trends to innovative concepts.
🇺🇸 To remain at the forefront of their industry, this US-based healthcare provider signed up their senior team members to our Trend Intelligence Platform. Finding value in platform features like the innovation database, industry reports on health as well as health-related niches in our Innovations Lab, they are now able to better serve their patients’ current and future needs.
🌍 Our Trend Intelligence Platform is a trusted source for InterPublic’s strategy team (including a Strategic Intelligence Analyst, a Project Director and a Strategic Intelligence Analyst) - the team especially leverages the platform’s innovation database, to support its global client work and focus - from sustainability and health & pharma to retail and apparel.
🇦🇹 For A1, one of Europe's largest telco conglomerates, we spotlighted the most crucial innovation opportunities that are shaping the future of HR. Through keynotes, we shared a subset of trend rules to abide by when developing a multi-country HR system, as well as ways you can leverage internal HR processes as external marketing efforts.
🇺🇸🇸🇬Mars Wrigley's Human Intelligence group (which consists of Foresight, Agile Innovation and Portfolio Brands) was drawn to our Trend Intelligence Platform because of our regional / localized focus including LatAM and APAC reports. Making use of the platform’s Ask An Analyst service, Mars’ global team has also turned to our analysts to contribute insights to the team’s overall strategic discussions.
🇩🇪 For Covestro, one of the world’s leading suppliers of high-tech chemicals and materials, we took part in their Orchestra of Possibilities, a series of future-forward hybrid events on digital and sustainable innovation. We presented the next frontiers of sustainability and took part in a panel discussion with C-Suite members.
With our Trend Intelligence Platform added to UCCL’s library, this leading Belgian university now offers its lecturers and over 500 business students access our trend reports, 230 trends and 27,000+ innovations. For even more inspiration, we held a live keynote in Leuven, delivering our trend methodology to over 300 students.
🇬🇧 Commissioned by the firm’s Innovation Lab Director, we worked with Westfield, global developer and operator of shopping centres, on a series of 3 trend reports, accompanying animated videos and 12 keynote presentations, to bring the group's strategic innovation vision to life across multiple European markets.
🌍 Over a two year period, we worked alongside Mastercard's 'Labs as a Service' team to deliver nearly 50 presentations and workshops with the leadership teams of its banking, retailer partners and clients. Our sessions formed part of the client’s thought-leadership & innovation sprint program.
🇸🇪🇳🇱 Senior members at this leading global home furnishing brand are using the trend insights from our Trend Intelligence Platform to kickstart both local and global innovation projects. To further foster trend knowledge within their teams, various members signed up for our online Academy course to learn and apply our purpose-driven innovation methodology.
🇭🇰🇹🇼 As a long-term user of our Trend Intelligence Platform, we’ve aided Verizon Media with multiple requests. Most recently, the Senior Insights Manager of their International Consumer Group segment commissioned us to work on a custom report, which provided trend-driven insights into the financial news market.
🇺🇦 As part of UNICEF Ukraine’s '2021 Forum for Social and Behavioral Change', we opened the forum with a keynote on the changing consumer expectations triggered by the pandemic- including steps to be taken by social marketing professionals to create meaningful change.