With a background that spans writing, speaking and consulting, Acacia has become a pivotal figure in delivering insights that assist a diverse range of clients, from Fortune 500 CEOs to boutique agencies. Her expertise is rooted in a profound understanding of Asian consumers, which she leverages to guide clients in launching insight-driven innovations.

Over the past seven years, her journey has taken her across more than 20 countries in Asia Pacific, Europe, and North America. During this time, she has delivered over 100 keynotes and workshops.

In her current role as Asia Lead for TrendWatching, Acacia oversees all APAC trend content from her base in Singapore.

Alex, our dynamic Content Intern, excels at spotting and analyzing fresh trends and business opportunities. Born and raised in Germany, Alex is currently honing his skills through a Bachelor’s program in 'Trend Research & Concept Creation in Lifestyle' at Fontys in Tilburg. With a deep passion for art, culture, and music, Alex often spends his leisure time exploring thrift shops or immersing himself in the vibrant offerings of museums, soaking up inspiration. 

Caitlin grew up in London, with Australian roots. She studied at Central Saint Martins and took part in various exhibitions and artist residencies. As a Trend Analyst, Caitlin brings her passion for textiles, research and innovation to the team. With an open mind and a big smile, she is always eager to discover music from around the globe — Brazil and Uganda being her current favourites.

Gaby is our Head of Finance, handling all finances and admin behind the scenes. A true Amsterdammer, born and raised, she’s been in finance management in the arts sector for more than 10 years. Gaby is passionate and committed to contributing to raising diversity and equity in our society, and raising awareness of locally and sustainably sourced food.

Born in Brazil and based in Barcelona, Giulia coordinates our Training & Methodology team, while also heading up our Events team. She has an M.Sc. in Strategic Design focusing on social innovation and believes that trends are a powerful tool for designing better futures. In her free time, you can find her chasing the sun with Gringo, her Norwegian dog with a Latin soul.

Julia, our social media intern, is responsible for managing and creating social media content, as well as working on various marketing campaigns. Hailing from Russia and having grown up in Italy, she is currently completing her Bachelor's degree in Communication Science at the University of Amsterdam and plans to pursue a career in media, entertainment, communication, or marketing. Julia is passionate about art and design and enjoys spending her free time reading or thrift shopping.

Having covered LGBTQ+ issues, travel and lifestyle trends as a writer and editor at The Telegraph and SUITCASE Magazine, Robbie joined TrendWatching after becoming curious about how businesses can build a better tomorrow – one in which profit and purpose harmoniously coexist. When he’s not exploring innovations from his home office in London, Robbie enjoys scoping out the city’s less-obvious running routes.

Sanya is our Junior Designer based in Rotterdam. Originally from Austria, she moved countries to study Animation and Film at the WDKA - building on her previous design degree. She loves creating playful work that tells a story and experimenting with different techniques. In her free time, she likes to hunt for treasures at the thrift store.

Tom Poick, who recently joined our team as a  Business Innovation intern, is helping us to build out our Amplify Campus service - aimed at increasing student and educator interaction with Amplify, our trend intelligence  platform.
Born and raised in Germany and now residing in Amsterdam, he brings with him experience from a journey that includes roles at a vertical farming firm and Adidas.