Ayesha is one of our Senior Account Managers based in the Netherlands. Originally from India, she grew up in North America and worked in the building construction industry before moving to Europe and joining TrendWatching. She enjoys spending her free time on circular economy initiatives, playing football, and honing her Indian cooking skills.

Caitlin has grown up in London with Australian roots. She studied at Central Saint Martins College and has taken part in various exhibitions and artist residencies. As Trend Analyst, Caitlin brings her passion for textiles, research and innovation to the team. With an open mind and a big smile, she is always eager to discover music from around the globe - Brazil and Uganda being her current favourites.

Originally from South Africa and now living in the Netherlands, Dene is one of our Account Managers. Client centricity is at the heart of everything she does and she strives to maintain and build important client relationships. In her spare time, Dene can be found exploring Amsterdam, drinking good coffee, or trying out the different cuisines that Europe has to offer.

Diane is our Director of Operations. Born and raised in the U.S., she comes to TrendWatching with a decade of experience in the nonprofit world. She gets fulfillment out of 'letting the doers do' and supporting colleagues through strategic planning, process optimization, and project management. She enjoys being part of a team, which is why you can find her running around a football pitch or cooking for friends in her free time.

Gaby is our Head of Finance, handling all finances and admin behind the scenes. A true Amsterdammer, born and raised, she’s been in finance management in the arts sector for more than 10 years. Gaby is passionate and committed to contributing to raising diversity and equity in our society, and raising awareness of locally and sustainably sourced food.

Born in Brazil and based in Europe, Giulia works closely with our Head of Academy on the development and management of our educational platform. She is passionate about designing better futures and believes that education can open paths for social innovation and sustainability. In her free time, you can find her sitting in the sun with her dog, a Gringo born with a Latin soul.

Born and raised in Lisbon and having already lived in five different cities, Guilherme is a business developer with experience in multiple startups who wants to grow businesses into forces for positive change. He successfully completed his MA in Marketing in Rotterdam and relocated to Amsterdam, where you can find him digging through new music or playing football.

Laura is our LATAM Content Analysis Intern with the curiosity-driven personality. She supports the TrendWatching Content team by connecting and researching all the fascinating innovative gems this region has to offer the world. Laura is a Colombian-born and raised professional who is passionate about reading, the Japanese language, and making new pizza recipes in her free time.

Maria is part of the Business Development team, striving to enable our customers to achieve the most thanks to our innovative services. Originally from Colombia, she has worked in Business Development in diverse countries and industries. She finds joy in spending time with her family and friends, discovering new cultures, drinking good coffee, biking, and listening to Latin music.

Matthijs leads our Business Development team, helping our customers get the maximum out of our insights by evolving current and future business models. Before TrendWatching, he worked for various corporations and start-ups as a marketing manager. His passion is deep consumer understanding which builds on the Kahneman theory that we are all emotional, irrational creatures. When not working, you can find him cycling around the Netherlands.

Rebone is our South African-born Content Writer and Editor. With a background in anthropology, strategy, and storytelling - she now uses her skills to unearth how shifts in culture impact human behavior and the pace of innovation. She feels the most fulfilled when she adds her voice to causes that make a meaningful impact. 

Born and raised in the Netherlands with Chinese and Cambodian roots, Sou Lang is our Client Success and Finance Admin Coordinator. During her studies in International Music Management, the subject of her thesis was “change management within the live events and music industry in regards to the 3P’s (People, Planet, Profit) of sustainability”. Sou Lang’s obsessions are food, family, and friends. When she’s not keeping busy with work, you can find her at the beach, happily munching on whatever and in good company.

Thomas is TrendWatching’s Head of Research, working closely with our Content team to map out global, meaningful consumer trends and insights. He previously worked as a Trends and Innovations consultant in Germany and South Africa, and believes that the time for business as a force for good — championing sustainability, well-being and equality — is now.

Zuzanna translates our trend intelligence into beautiful designs. Hailing from Gdynia in Poland, Zuzanna has been living in the Netherlands for several years, where she graduated from the Royal Academy of Art in The Hague.