TrendWatching

Meet the team

Alicia oversees our AI-driven trend research. Her curiosity in innovation and technology has taken her to Beijing, Tel Aviv, Manila and Singapore, where she worked for leading start-ups. She’s currently completing her studies in Finance Analytics at Singapore Management University and Digital Culture and Communications at Tel Aviv University.

Alicia Teo Li Xia

Business Analyst

Anton heads up Amplify, our Trend Intelligence Platform, working hard on creating the best service for meaningful business opportunities in the world. Previously, he managed tw:in, our global trend spotting network, before being the driving force behind all of TrendWatching’s global Trend Events. He's also the co-founder of Common Grounds and Silky Tunes. He's currently dividing his time between a remote island on the Swedish coast and bustling Amsterdam.

Anton Bjorklund

Amplify Product Manager

Ayesha is one of our Senior Account Managers based in the Netherlands. Originally from India, she grew up in North America and worked in the building construction industry before moving to Europe and joining TrendWatching. She enjoys spending her free time on circular economy initiatives, playing football, and honing her Indian cooking skills.

Ayesha Andrade

Head of Client Success

Bruna supports tw:in, our global trend spotting network. Born and raised in Brazil, she has studied Social Sciences and Marketing and now lives in Barcelona, continuing her studies with an MA in Trend Research. With her passion for learning about different cultures, she believes that pushing for diversity and inclusivity is the way forward for meaningful and transformative innovations.

Bruna Boucinha

tw:in Community Lead

Caitlin has grown up in London with Australian roots. She studied at Central Saint Martins College and has taken part in various exhibitions and artist residencies. As Trend Analyst, Caitlin brings her passion for textiles, research and innovation to the team. With an open mind and a big smile, she is always eager to discover music from around the globe - Brazil and Uganda being her current favourites.

Caitlin Hughan

Trend Analyst

Hailing from Ghent, Belgium, Camilla heads up our Business Development activities and is one of our Trend Analysts. Having studied Communication Management with a minor in Global TrendWatching and previously having produced and presented a radio show, Camilla translates our innovations and insights into different media formats, and works closely with clients to understand and deliver on their trend needs. She is very much passionate about food, beauty and entertainment but most importantly, innovations that leave a positive impact on people.

Camilla Van Grembergen

Trend Analyst

David is our Chief People Officer. As a certified coach with a master’s degree in “Leadership and Change Management”, he loves to bring out the best in people and work on strategic big picture topics that serve a greater purpose. In his free time, he enjoys going on adventures and exploring new music and cuisines.

David A. Quella

Chief People Officer

Erick is one of our Senior Trend Analysts who works across the intersection of trend intelligence, business opportunities and strategic direction. A Dutch-Belgian hybrid, Erick combines his academic background in innovation research and concept development with his love of getting into the nitty gritty of the new and the next; helping our clients unlock their purpose-potential.

Erick Smet

Content Director

Franzi is our dedicated Content intern, supporting the team and scouring the globe for purpose-driven business opportunities. The German-Hungarian is an educated Industrial Business Manager first and Growth Marketeer second, all while finishing her bachelors in Fashion Business and Development. In doing so, she manages to combine right and left brain thinking to aid our clients in building better futures. On the weekends, you will find her as a tour guide in the streets of Amsterdam, telling stories about the most multicultural city in the world.

Franziska Füsting

Content Intern

Gaby is our Head of Finance, handling all finances and admin behind the scenes. A true Amsterdammer, born and raised, she’s been in finance management in the arts sector for more than 10 years. Gaby is passionate and committed to contributing to raising diversity and equity in our society, and raising awareness of locally and sustainably sourced food.

Gaby Pian

Head of Finance

Born in Brazil and based in Europe, Giulia works closely with our Head of Academy on the development and management of our educational platform. She is passionate about designing better futures and believes that education can open paths for social innovation and sustainability. In her free time, you can find her sitting in the sun with her dog, a Gringo born with a Latin soul.

Giulia Bolzan

Academy Manager

Born and raised in Lisbon and having already lived in five different cities, Guilherme is a business developer with experience in multiple startups who wants to grow businesses into forces for positive change. He successfully completed his MA in Marketing in Rotterdam and relocated to Amsterdam, where you can find him digging through new music or playing football.

Guilherme Oliveira

Business Developer

Jemma is one of our Account Managers, and an integral part of our Client Success team. She firmly believes excellent communication is key to the success of any relationship. Born and raised in the UK, Jemma now lives in Rotterdam. She studied Textiles in Practice at The Manchester Metropolitan University, focussing on the impact of change within urban spaces. In her spare time, she can be found on a beach, regardless of the weather.

Jemma Betterton

Client Success Account Manager

Another born and raised Amsterdammer, Joaquim is one of our Trend Analysts specializing in European trends and insights. He also manages tw:in, our global trend spotting network with 300+ trend-loving professionals from over 80 countries. Having a strong desire to understand what makes people tick and drive them, Joaquim followed an MA in Consumer Psychology before working in advertising. As a Trend Analyst, he loves to work and think about the things that help push companies towards a more purpose-driven existence.

Joaquim Moody

Head of tw:in

Laura is our LATAM Content Analysis Intern with the curiosity-driven personality. She supports the TrendWatching Content team by connecting and researching all the fascinating innovative gems this region has to offer the world. Laura is a Colombian-born and raised professional who is passionate about reading, the Japanese language, and making new pizza recipes in her free time.

Laura Londoño

LATAM Content Analysis Intern

Liesbeth curates and writes our Innovation of the Day publication. A Dutch-Canadian hybrid, Liesbeth has worked for start-ups and scale-ups, including Urbanbite and Springwise. More recently, she’s taken a hands-on interest in organic farming, studying organic agriculture and working as a vegetable grower on the side.

Liesbeth den Toom

Senior Editor

Livia heads up our Academy, as well as our LatAm activities. She is also one of our presenters and workshop facilitators, having worked with clients in Spain, Norway and Ecuador. She previously worked as a Trend Researcher and Innovation Consultant in Brazil (where she’s originally from).

Livia Fioretti

Head of Academy

Lucy is our Head of Marketing and Communications. She's ensuring our brand values and guidelines are at the heart of everything we do. Originally from the UK, Lucy has been living in the Netherlands for the last six years working in the education industry before joining TrendWatching. After studying Visual Communication, she now spends her free time illustrating.

Lucy Goodman

Head of Marketing and Communications

Máté is our Marketing Intern who is currently completing his Master’s degree in Management. Born in Hungary, he has gained international experience by living and studying in Australia, the UK, France, and the Netherlands. Máté is passionate about art, design, and fashion. In his free time, he loves to be active: playing sports, exercising, and supporting Chelsea FC and Max Verstappen.

Máté Orbán

Marketing Intern

Nikki is our Dutch designer who has adopted London as her home-base for the last 8 years. She joined TrendWatching after graduating in Graphic Design at Central Saint Martins and has been owning many of our content and products ever since, ensuring they look as engaging as possible with fresh visual funkiness!

Nikki Ritmeijer

Senior Designer

Phoebe was born and raised in the US and is currently based in Amsterdam, studying Business Innovation. Phoebe is committed and driven by her passion for contributing to a more purpose-driven economy by finding meaningful opportunities to build our product portfolio and Premium service, our trend intelligence platform.

Phoebe Hoes

Product Strategy Assistant

Raymond is our Senior Trend Analyst (and acting Head of Business Development) with 20 years of experience researching and analyzing consumer and industry trends. He is a frequent presenter and facilitator at in-house trend sessions and industry events and has been quoted in media including the New York Times, USA Today, CNN, and the South China Morning Post. In his free time, Raymond is busy turning his garden into an urban oasis or exploring new places.

Raymond Kollau

Senior Trend Analyst

Rebone is our South African-born Content Writer and Editor. With a background in anthropology, strategy, and storytelling - she now uses her skills to unearth how shifts in culture impact human behavior and the pace of innovation. She feels the most fulfilled when she adds her voice to causes that make a meaningful impact.

Rebone Masemola

Content Writer and Editor

Reinier founded TrendWatching in Amsterdam in 2002. He is also the founder of Business of Purpose and a number of other boutique businesses. He’s convinced that the transition to a more sustainable and inclusive economy is one of the biggest, most meaningful business opportunities ever.

Reinier Evers

Founder

Riz is our in-house Environmental Engineer who now oversees our strategy and business operations. After growing up as a true global citizen, from Singapore to the Netherlands, and working in start-ups and corporates, honing his all round business-acumen, now channeling it towards empowering the purpose-driven economy in every possible way. When he's not trying to better the world in some way, you might happen to catch a glimpse of him in some high altitude mountain.

Riz Razak

Chief Product Officer

Sophie takes care of all our social media accounts, from Instagram to Telegram to WhatsApp to Twitter. She’s a French MBA graduate from Brittany who now finds Amsterdam her base. Sophie channels her love for movies, music and surfing to bring life to our online omnipresence, keeping our different communities engaged.

Sophie Caro

CRM Marketing Specialist

Born and raised in the Netherlands with Chinese and Cambodian roots, Sou Lang is our Client Success and Finance Admin Coordinator. During her studies in International Music Management, the subject of her thesis was “change management within the live events and music industry in regards to the 3P’s (People, Planet, Profit) of sustainability”. Sou Lang’s obsessions are food, family, and friends. When she’s not keeping busy with work, you can find her at the beach, happily munching on whatever and in good company.

Sou Lang Ly

Client Success and Finance Admin Coordinator

Thomas is TrendWatching’s Head of Research, working closely with our Content team to map out global, meaningful consumer trends and insights. He previously worked as a Trends and Innovations consultant in Germany and South Africa, and believes that the time for business as a force for good — championing sustainability, well-being and equality — is now.

Thomas Klaffke

Head of Research

Having grown up in Dubai, Victoria moved to Amsterdam to pursue her master’s degree at the University of Amsterdam. At TrendWatching, she manages our social media engagement and product promotion efforts among many other marketing projects. Victoria is passionate about topics in sustainability and well-being, with a focus on consumer engagement and climate change, particularly spending her time with work involved in technology use and mental health.

Victoria Chapman

Trend Analyst

Victoria is our Head of Trends. An experienced presenter, Victoria has delivered empowering keynotes, internal strategy sessions and innovation workshops for brands across the globe, and is passionate about helping businesses to understand, validate and apply trends.

Victoria Loomes

Head of Trends