Amogh brings a builder's instinct and a verifier's skepticism to TrendWatching's AI work: he'd rather test what a tool actually does than take its word for it. He finished his Bachelor's in Artificial Intelligence at VU Amsterdam and he's now finishing his Master's in Artificial Intelligence at Utrecht University. At TrendWatching, he's digging into how new capabilities from the biggest AI companies could help the team run more of what it does internally, and shape the actual trend intelligence it delivers to clients. Outside of work, he's usually reading, playing music, or picking up a new language."

A Bachelor of Industrial Engineering and Master of Arts in Marketing Communications by training, Dilla treats communication as a structural discipline rather than a decorative layer. This unique background led to her development of a systematic Story Engineering approach—a methodology that treats narratives as "load-bearing" structures designed for "Efficiency of Flow.".

Dimitar is a UX Design graduate now pursuing a master's in Human-Computer Interaction at Utrecht University, where he explores how people and technology interact — a relationship reshaped every day by new innovations. Originally from Bulgaria and now based in the Netherlands, he's passionate about design research, digital experiences, and how technology shapes everyday life. At TrendWatching, he focuses on the ever-changing nature of AI and trend-driven innovation. Outside of work, he enjoys travelling and discovering new cultures.

Domonkos, born and raised in Budapest, is currently completing his BSc in Politics, Psychology, Law and Economics (PPLE) at UvA, with a focus on Law. Recently, he's expanded his interdisciplinary expertise through a minor in Data Science and AI. At TrendWatching, Domonkos researches AI tools and strategies, bringing a unique perspective to explore how technology intersects with human systems. When he's not diving into research, you'll find him training for triathlons or immersed in his favorite books.

Franklin Ozekhome is a pop culture strategist, cultural intelligence expert and one of Africa’s leading voices on Afropop culture, consumer futures, fandom and platform behaviour. His work tracks the shifts shaping identity, belonging and influence across African and global youth culture.

Born in Brazil and based in Barcelona, Giulia runs our Business Development and Client Success teams, while also coordinating our Events. She has an M.Sc. in Strategic Design focusing on social innovation and believes that trends are a powerful tool for designing better futures. In her free time, you can find her chasing the sun with Gringo, her Norwegian dog with a Latin soul.

Rachada is our Senior Trend Analyst based in Bangkok, Thailand. She is a seasoned keynote speaker, having headlined events such as Techsauce, the Global Trend Summit, the Brunei Startup Summit, and Braze Singapore. She also leads workshops for organizations like Beiersdorf and Bank of Ayudhaya. Before joining our team, Rachada spent over two decades in marketing leadership at global companies including Unilever, J&J, PepsiCo, and Nestlé Thailand.

Having covered LGBTQ+ issues, travel and lifestyle trends as a writer and editor at The Telegraph and SUITCASE Magazine, Robbie joined TrendWatching after becoming curious about how businesses can build a better tomorrow – one in which profit and purpose harmoniously coexist. When he’s not exploring innovations from his home office in London, Robbie enjoys scoping out the city’s less-obvious running routes.

Shruthi is a technologist and trend analyst whose work exists at the intersection of society and emerging technologies. With a focus on technology adoption, she's driven by a single question: how do we make new tech actually useful? She brings a human lens to some of today's most complex systems, translating them into experiences that spark critical reflection and dialogue. At TrendWatching, she's overseeing all our our AI x Human Trend Analysis projects. 

Su is a Turkish creative based in Amsterdam, currently pursuing a Master’s in Business Administration specializing in Strategy, Disruption and Business Transformation. With a background in Media and Culture from the University of Amsterdam, she is interested in the intersection of culture, sustainability, business, and innovation. At TrendWatching, she's working on AI-fying all our social media activities. Outside of work, she enjoys wine tasting, going to the cinema, being in nature, and visiting art galleries.

Yoris helps organizations across Asia transform emerging insights into meaningful products, services and experiences. He believes innovation is never finished when an idea is created. It is only successful when people choose to embrace it.